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Social Information Processing and Survey Methodology (Paperback, 1987 ed.)
Loot Price: R2,770
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Social Information Processing and Survey Methodology (Paperback, 1987 ed.)
Series: Recent Research in Psychology
Expected to ship within 10 - 15 working days
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Survey researchers have long been aware that the way in which
questions are asked determines the obtained responses. However, the
exact processes that mediate response effects remained elusive. In
the present volume, cognitive psychologists and survey
methodologists explore the cognitive processes that underlie
respondents' answers to survey questions. The contributors provide
an introduction to information processing theories for survey
researchers, review current knowledge of response effects in the
light of recent theorizing in cognitive psychology, and report a
number of experimental studies on question context and question
wording. In combination, the chapters provide a theoretical
framework for the analysis of response effects in surveys and raise
a number of applied and theoretical issues that have so far not
been addressed in cognitive psychology.
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