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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Paperback)
Loot Price: R1,167
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Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Paperback)
Series: Distinguished Lecture Series
Expected to ship within 10 - 15 working days
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Psychological research into human cognition and judgment reveals a
wide range of biases and shortcomings. Whether we form impressions
of other people, recall episodes from memory, report our attitudes
in an opinion poll, or make important decisions, we often get it
wrong. The errors made are not trivial and often seem to violate
common sense and basic logic. A closer look at the underlying
processes, however, suggests that many of the well known fallacies
do not necessarily reflect inherent shortcomings of human judgment.
Rather, they partially reflect that research participants bring the
tacit assumptions that govern the conduct of conversation in daily
life to the research situation. According to these assumptions,
communicated information comes with a guarantee of relevance and
listeners are entitled to assume that the speaker tries to be
informative, truthful, relevant, and clear. Moreover, listeners
interpret the speakers' utterances on the assumption that they are
trying to live up to these ideals. This book introduces social
science researchers to the "logic of conversation" developed by
Paul Grice, a philosopher of language, who proposed the cooperative
principle and a set of maxims on which conversationalists
implicitly rely. The author applies this framework to a wide range
of topics, including research on person perception, decision
making, and the emergence of context effects in attitude
measurement and public opinion research. Experimental studies
reveal that the biases generally seen in such research are, in
part, a function of violations of Gricean conversational norms. The
author discusses implications for the design of experiments and
questionnaires and addresses the socially contextualized nature of
human judgment.
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