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Get your message across the right way with clear communication
Message Not Received provides the tools and techniques that make an
effective writer and public speaker. Particularly on topics related
to data and technology, effective communication can present a
challenge in business settings. This book shows readers how those
challenges can be overcome, and how to keep the message from
getting lost in the face of mismatched levels of knowledge, various
delivery media, and the library of jargon that too often serves as
a substitute for real, meaningful language. Coverage includes idea
crystallization, the rapidly changing business environment,
Kurzweil's law of accelerating change, and our increasing inability
to understand what we are saying to each other. Rich with visuals
including diagrams, slides, graphs, charts, and infographics, this
guide provides accessible information and actionable guidance
toward more effectively conveying the message. Today, few
professionals can ignore the tsunami of technology that permeates
their lives, advancing far more rapidly that most of us can handle.
As a result, too many people think that successful speaking means
using buzzwords, jargon, and invented words that sound
professional, but don't actually communicate meaning. This book
provides a path through the noise, helping readers get their
message across succinctly, efficiently, and effectively. * Adapt
your approach for more effective communication * Learn the critical
skill of crystallizing ideas * Tailor your style to the method of
delivery * Ensure that your message is heard, understood, and
internalized It doesn't matter whether you're pitching to a venture
capitalist, explaining daily challenges to a non-tech manager, or
speaking to hundreds of people jargon-filled word salad uses a lot
of words to say very little. Better communication requires a
different approach, and Message Not Received gives you a roadmap to
more effective speaking and writing for any audience or medium.
Residents in Boston, Massachusetts are automatically reporting
potholes and road hazards via their smartphones. Progressive
Insurance tracks real-time customer driving patterns and uses that
information to offer rates truly commensurate with individual
safety. Google accurately predicts local flu outbreaks based upon
thousands of user search queries. Amazon provides remarkably
insightful, relevant, and timely product recommendations to its
hundreds of millions of customers. Quantcast lets companies target
precise audiences and key demographics throughout the Web. NASA
runs contests via gamification site TopCoder, awarding prizes to
those with the most innovative and cost-effective solutions to its
problems. Explorys offers penetrating and previously unknown
insights into healthcare behavior. How do these organizations and
municipalities do it? Technology is certainly a big part, but in
each case the answer lies deeper than that. Individuals at these
organizations have realized that they don't have to be Nate Silver
to reap massive benefits from today's new and emerging types of
data. And each of these organizations has embraced Big Data,
allowing them to make astute and otherwise impossible observations,
actions, and predictions. It's time to start thinking big. In Too
Big to Ignore, recognized technology expert and award-winning
author Phil Simon explores an unassailably important trend: Big
Data, the massive amounts, new types, and multifaceted sources of
information streaming at us faster than ever. Never before have we
seen data with the volume, velocity, and variety of today. Big Data
is no temporary blip of fad. In fact, it is only going to intensify
in the coming years, and its ramifications for the future of
business are impossible to overstate. Too Big to Ignore explains
why Big Data is a big deal. Simon provides commonsense, jargon-free
advice for people and organizations looking to understand and
leverage Big Data. Rife with case studies, examples, analysis, and
quotes from real-world Big Data practitioners, the book is required
reading for chief executives, company owners, industry leaders, and
business professionals.
A small seafood restaurant attracts new customers with virtually no
marketing budget. A four-person iPad case manufacturer generates
more than $1M in revenue in four months with only four employees. A
voiceover company is able to connect thousands of artists with
opportunities, all without expensive hardware and software. A law
firm increases access to key information while dramatically
reducing technology-related costs and risks. And these four
companies are hardly unique. A new breed of small businesses is
using Software as a Service (SaaS), free and open source software,
social media and networks, mobility, cloud computing, and other
emerging technologies to do things simply not possible even five
years ago. In The New Small, you ll discover how these companies
creatively and intelligently use technology to: Reach new customers
Reduce costs Increase internal collaboration and communication
Create flexible work environments Rife with profiles from a wide
variety of industries, The New Small offers pragmatic advice and
lessons about how small businesses are harnessing the power of
emerging technologies. It s a must-read for small business owners
and those thinking about starting their own shops. About the Author
Phil Simon is an independent technology consultant, author, writer,
and dynamic public speaker for hire. He focuses on the intersection
of business and technology. He is the author of Why New Systems
Fail and The Next Wave of Technologies. Praise A powerful,
important. and eye-opening book. Simon expertly demonstrates how,
by skillfully using technology, social media, and collaborative
tools, even the smallest of businesses can achieve amazing levels
of success. The New Small is a very big idea. Read it, but be
warned: You may want to change your life once you ve finished it.
Mitch Joel, President, Twist Image and author of Six Pixels of
Separation We ve known for a while that small is the new big, to
quote Seth Godin, but a piece has been missing specifically the
piece that explains how technology has been accelerating the trend
and how companies can harness technology to take advantage of it.
In The New Small, Phil Simon does a masterful job of filling that
void. I heartily recommend it. Bo Burlingham, editor-at-large Inc.
magazine and author of Small Giants: Companies That Choose To Be
Great Instead of Big The New Small is a veritable treasure chest of
management tips and technologies. Simon s storytelling rivals
Malcolm Gladwell and his knowledge of technology rivals Chris
Anderson. A must-read. Paul Spiegelman, Author, Why is Everyone
Smiling? From arrows to gunpowder, from ATMs to email, technology
has always been the great equalizer. In this powerful and
indispensable book, Phil Simon shows how small and medium-sized
business can out-duel the big guys through smart and sharp adoption
of nimble tech. The New Smallshows precisely why, what, and how
inexpensive technology can improve every facet of your business. It
s not a book, it s an investment in transformation. Jay Baer,
co-author of The NOW Revolution: 7 Shifts to Make Your Business
Faster, Smarter, and More Social An excellent book for seasoned
business owners and entrepreneurs alike. Ever wondered what new
technologies are out there and if they make sense for your
business? When you read The New Small, be sure to have a notepad
and highlighter handy, You will be using both as you gleam nuggets
of technology and business insight. Highly recommended. Shama
Kabani, Author of the Bestselling book The Zen of Social Media
Marketing
Buoyed by the success of Amazon, Apple, Facebook, and Google,
thousands of companies of all sizes are creating vibrant ecosystems
and, in the process, reaping big rewards. In the tradition of "The
Long Tail, The Age of the Platform" demonstrates how the world of
business today is vastly different from that of even 10 years ago.
Ubertragen vom Tier auf den Menschen, ware es durch die Technik des
reproduktiven Klonens prinzipiell moglich, sich weitere Existenzen
als Klon zu verschaffen. Der kriminelle Held der Geschichte lasst
sich auf diese Verheissung (erstmals gedeihlich) ein, da er
zeugungsunfahig ist und zudem in seinem Leben gleichsam nichts mehr
zu verlieren hat als dieses selbst. Anders als das verpfuschte
Ursprungs-Leben soll das zu klonende Nachfolger-Leben in
menschlicher Vortrefflichkeit gefuhrt werden, finanziert durch
einen schweren Raub
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