A small seafood restaurant attracts new customers with virtually no
marketing budget. A four-person iPad case manufacturer generates
more than $1M in revenue in four months with only four employees. A
voiceover company is able to connect thousands of artists with
opportunities, all without expensive hardware and software. A law
firm increases access to key information while dramatically
reducing technology-related costs and risks. And these four
companies are hardly unique. A new breed of small businesses is
using Software as a Service (SaaS), free and open source software,
social media and networks, mobility, cloud computing, and other
emerging technologies to do things simply not possible even five
years ago. In The New Small, you ll discover how these companies
creatively and intelligently use technology to: Reach new customers
Reduce costs Increase internal collaboration and communication
Create flexible work environments Rife with profiles from a wide
variety of industries, The New Small offers pragmatic advice and
lessons about how small businesses are harnessing the power of
emerging technologies. It s a must-read for small business owners
and those thinking about starting their own shops. About the Author
Phil Simon is an independent technology consultant, author, writer,
and dynamic public speaker for hire. He focuses on the intersection
of business and technology. He is the author of Why New Systems
Fail and The Next Wave of Technologies. Praise A powerful,
important. and eye-opening book. Simon expertly demonstrates how,
by skillfully using technology, social media, and collaborative
tools, even the smallest of businesses can achieve amazing levels
of success. The New Small is a very big idea. Read it, but be
warned: You may want to change your life once you ve finished it.
Mitch Joel, President, Twist Image and author of Six Pixels of
Separation We ve known for a while that small is the new big, to
quote Seth Godin, but a piece has been missing specifically the
piece that explains how technology has been accelerating the trend
and how companies can harness technology to take advantage of it.
In The New Small, Phil Simon does a masterful job of filling that
void. I heartily recommend it. Bo Burlingham, editor-at-large Inc.
magazine and author of Small Giants: Companies That Choose To Be
Great Instead of Big The New Small is a veritable treasure chest of
management tips and technologies. Simon s storytelling rivals
Malcolm Gladwell and his knowledge of technology rivals Chris
Anderson. A must-read. Paul Spiegelman, Author, Why is Everyone
Smiling? From arrows to gunpowder, from ATMs to email, technology
has always been the great equalizer. In this powerful and
indispensable book, Phil Simon shows how small and medium-sized
business can out-duel the big guys through smart and sharp adoption
of nimble tech. The New Smallshows precisely why, what, and how
inexpensive technology can improve every facet of your business. It
s not a book, it s an investment in transformation. Jay Baer,
co-author of The NOW Revolution: 7 Shifts to Make Your Business
Faster, Smarter, and More Social An excellent book for seasoned
business owners and entrepreneurs alike. Ever wondered what new
technologies are out there and if they make sense for your
business? When you read The New Small, be sure to have a notepad
and highlighter handy, You will be using both as you gleam nuggets
of technology and business insight. Highly recommended. Shama
Kabani, Author of the Bestselling book The Zen of Social Media
Marketing
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