Residents in Boston, Massachusetts are automatically reporting
potholes and road hazards via their smartphones. Progressive
Insurance tracks real-time customer driving patterns and uses that
information to offer rates truly commensurate with individual
safety. Google accurately predicts local flu outbreaks based upon
thousands of user search queries. Amazon provides remarkably
insightful, relevant, and timely product recommendations to its
hundreds of millions of customers. Quantcast lets companies target
precise audiences and key demographics throughout the Web. NASA
runs contests via gamification site TopCoder, awarding prizes to
those with the most innovative and cost-effective solutions to its
problems. Explorys offers penetrating and previously unknown
insights into healthcare behavior. How do these organizations and
municipalities do it? Technology is certainly a big part, but in
each case the answer lies deeper than that. Individuals at these
organizations have realized that they don't have to be Nate Silver
to reap massive benefits from today's new and emerging types of
data. And each of these organizations has embraced Big Data,
allowing them to make astute and otherwise impossible observations,
actions, and predictions. It's time to start thinking big. In Too
Big to Ignore, recognized technology expert and award-winning
author Phil Simon explores an unassailably important trend: Big
Data, the massive amounts, new types, and multifaceted sources of
information streaming at us faster than ever. Never before have we
seen data with the volume, velocity, and variety of today. Big Data
is no temporary blip of fad. In fact, it is only going to intensify
in the coming years, and its ramifications for the future of
business are impossible to overstate. Too Big to Ignore explains
why Big Data is a big deal. Simon provides commonsense, jargon-free
advice for people and organizations looking to understand and
leverage Big Data. Rife with case studies, examples, analysis, and
quotes from real-world Big Data practitioners, the book is required
reading for chief executives, company owners, industry leaders, and
business professionals.
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