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Research delivers a multitude of approaches to value creation,
represented here as a set of definitions, perspectives and
interpretations of how tourists, as customers, create value alone
and with others. Now updated throughout, Creating Experience Value
in Tourism, 2nd Edition provides a clarification of these
approaches as well as a practical translation as to how they can
work within industry. Including a framework to distinguish among
key resources or antecedents of customer value, this new edition: -
Introduces the concept of co-creation of value in the tourist
experience, looking at the definitions, structures and models
available; - Provides a new chapter addressing value creation and
resource configuration; - Considers consumer behaviour and factors
affecting value creation from both physiological and psychological
perspectives; - Introduces a new full colour internal design to aid
understanding. Concluding with a summary of the areas for future
research, this is a key resource for researchers, particularly
those interested in experience value and co-creation, as well as a
useful read for students of tourism and related industries.
Strategic Management for Hospitality and Tourism is an essential
text for both intermediate and advanced learners aspiring to build
their knowledge related to the theories and perspectives on the
topic. The book provides critical and analytical insights on
contemporary theoretical models and management practices while
enhancing the learning process through worked examples and cases
applied to the hospitality and tourism setting. This new edition
highlights the rapidly changing socio-economic and political global
landscape and addresses the cultural and socio-economic
complexities of hospitality and tourism organizations in the new
era. It has been fully updated to include: A new chapter on
finance, business ethics, corporate social responsibility, and
leadership as well as new content on globalisation, experience
economy, crisis management, consumer power, developing service
quality, innovation and implementation of principles. New features
to aid understanding of the application of theory, and spur
critical thinking and decision making. New international case
studies with reflective questions throughout the book from both
SME's and large-scale businesses. Updated online resources
including PowerPoint presentations, additional case studies and
exercises, and web links to aid both teaching and learning. Highly
illustrated and in full colour design, this book is essential
reading for all future hospitality and tourism managers.
Research delivers a multitude of approaches to value creation,
represented here as a set of definitions, perspectives and
interpretations of how tourists, as customers, create value alone
and with others. Now updated throughout, Creating Experience Value
in Tourism, 2nd Edition provides a clarification of these
approaches as well as a practical translation as to how they can
work within industry. Including a framework to distinguish among
key resources or antecedents of customer value, this new edition: -
Introduces the concept of co-creation of value in the tourist
experience, looking at the definitions, structures and models
available; - Provides a new chapter addressing value creation and
resource configuration; - Considers consumer behaviour and factors
affecting value creation from both physiological and psychological
perspectives; - Introduces a new full colour internal design to aid
understanding. Concluding with a summary of the areas for future
research, this is a key resource for researchers, particularly
those interested in experience value and co-creation, as well as a
useful read for students of tourism and related industries.
Strategic Management for Hospitality and Tourism is an essential
text for both intermediate and advanced learners aspiring to build
their knowledge related to the theories and perspectives on the
topic. The book provides critical and analytical insights on
contemporary theoretical models and management practices while
enhancing the learning process through worked examples and cases
applied to the hospitality and tourism setting. This new edition
highlights the rapidly changing socio-economic and political global
landscape and addresses the cultural and socio-economic
complexities of hospitality and tourism organizations in the new
era. It has been fully updated to include: A new chapter on
finance, business ethics, corporate social responsibility, and
leadership as well as new content on globalisation, experience
economy, crisis management, consumer power, developing service
quality, innovation and implementation of principles. New features
to aid understanding of the application of theory, and spur
critical thinking and decision making. New international case
studies with reflective questions throughout the book from both
SME's and large-scale businesses. Updated online resources
including PowerPoint presentations, additional case studies and
exercises, and web links to aid both teaching and learning. Highly
illustrated and in full colour design, this book is essential
reading for all future hospitality and tourism managers.
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