Making Customer Satisfaction Happen provides a customer focus for your company's Total Quality process. Drawing on actual case studies of 'world-class' customer satisfaction organizations, Rod McNealy clearly illustrates the power of customer satisfaction as a strategic weapon for any business. Significantly, this book provides both an easily understandable and implementable approach to meeting and exceeding your customers' needs and expectations. Making Customer Satisfaction Happen is targeted at a broad audience of managers in any type of organization - large or small, public or private, operating for profit or non-profit. This is a 'hands-on', action-oriented, instructive guide to achieving customer satisfaction. It offers a proven approach for meeting and exceeding customers' needs and expectations to the point of 'delighting' them.

Quality is the major topic in international industry today and its importance should increase in the 1990s. This book presents a step-by-step approach for implementing a quality improvement process in any type of organization. "Making Quality Happen" utilizes "quality" as the strategic weapon that should help an organization achieve its overall objective by improving the organization's customer impact, reducing its cost structure, increasing its competative market share and maximizing its employee productivity. The quality improvement process detailed by NcNealy should make quality and integral part of any organization, and not an added or extraneous feature. "Making Quality Happen" is targeted at a broad and deep audience of managers in all types or organizations around the world. The concepts and recommended actions expounded are directly applicable and have been implemented successfully in large and small organizations in the public, private and non-profit sectors. hsi is a "hands-on", action-oriented, how-to guide ot implementing a quality improvement effort. It is not a theoretical, overly technical or academic treatise. Rather, it is a recipe for winning the quality revolution. Examples are used throughout the text to illustrate its key points and anecdotes from actual implementations are used to clarify, augment and illustrate the recommended action plans.

This book provides the focus for an organisation's Total Quality Management process; the achievement of world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.

Making Quality Happen presents a user friendly, customer focused approach for implementing Quality Improvement process in any type of organisation. The author draws upon personal experience of workin with over fifty different organisations and shows how to make quality an integral part of your professional life, not an added or extraneous feature.