Making Customer Satisfaction Happen (Hardcover, 1994 ed.)

Making Customer Satisfaction Happen provides a customer focus for your company's Total Quality process. Drawing on actual case studies of 'world-class' customer satisfaction organizations, Rod McNealy clearly illustrates the power of customer satisfaction as a strategic weapon for any business. Significantly, this book provides both an easily understandable and implementable approach to meeting and exceeding your customers' needs and expectations. Making Customer Satisfaction Happen is targeted at a broad audience of managers in any type of organization - large or small, public or private, operating for profit or non-profit. This is a 'hands-on', action-oriented, instructive guide to achieving customer satisfaction. It offers a proven approach for meeting and exceeding customers' needs and expectations to the point of 'delighting' them.

General

Imprint:	Chapman and Hall
Country of origin:	United Kingdom
Release date:	September 1994
First published:	September 1994
Authors:	R.M. McNealy
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover
Pages:	192
Edition:	1994 ed.
ISBN-13:	978-0-412-58920-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Professional & Technical > Mechanical engineering & materials > Mechanical engineering > General
LSN:	0-412-58920-6
Barcode:	9780412589201

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