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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Not currently available
Making Customer Satisfaction Happen (Hardcover, 1994 ed.)
Loot Price: R2,555
Discovery Miles 25 550
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Making Customer Satisfaction Happen (Hardcover, 1994 ed.)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Making Customer Satisfaction Happen provides a customer focus for
your company's Total Quality process. Drawing on actual case
studies of 'world-class' customer satisfaction organizations, Rod
McNealy clearly illustrates the power of customer satisfaction as a
strategic weapon for any business. Significantly, this book
provides both an easily understandable and implementable approach
to meeting and exceeding your customers' needs and expectations.
Making Customer Satisfaction Happen is targeted at a broad audience
of managers in any type of organization - large or small, public or
private, operating for profit or non-profit. This is a 'hands-on',
action-oriented, instructive guide to achieving customer
satisfaction. It offers a proven approach for meeting and exceeding
customers' needs and expectations to the point of 'delighting'
them.
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