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Stellenanzeigen erfolgreich texten - Einstimmen - UEberzeugen - Gewinnen (German, Paperback, 2013 ed.): Stefan G. Wolf Stellenanzeigen erfolgreich texten - Einstimmen - UEberzeugen - Gewinnen (German, Paperback, 2013 ed.)
Stefan G. Wolf
R1,985 Discovery Miles 19 850
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Bewerber um einen Arbeitsplatz moechten persoenlich angesprochen und umworben werden - beides koennen die meisten Stellenanzeigen nicht leisten. Das Buch will Personalern und allen, die im Rekrutierungsprozess tatig sind, zeigen, wie wichtig es ist, alle AEusserungen des Arbeitgebers konsequent mit den Augen des Bewerbers zu sehen. Wie man dies - von der Ansprache, dem Aufbau der Anzeige, der Tonalitat, der Textstrategie bis zum Satzbau und zur Wortwahl - in der Stellenanzeige umsetzt, erfahren Sie in diesem Buch.

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