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Being the fourth in the series on Stakeholder Management books,
the current volume looks back at the beginnings of Stakeholder
Management and how it has since developed into a fully-fledged
system over the last 20 years. It also highlights the importance of
a benchmarking database generated from several thousand case
studies for comparing businesses.
Furthermore, international case studies look at the application
of Stakeholder Management in a wide array of industries such as the
automotive, public and hospitality sector as well as the consumer
market. The reader benefits from a well-rounded account of articles
that explain the entire process from data collection to
implementation of actions derived from result analysis.
The fourth in Springer 's series on Stakeholder Management
books, this volume looks back at the beginnings of Stakeholder
Management and how it has developed into a fully-fledged system
over the last 20 years. It also highlights the importance of a
benchmarking database generated from several thousand case studies
for comparing businesses. What 's more, international case studies
look at the application of Stakeholder Management in a wide array
of industries such as the automotive, public and hospitality sector
as well as the consumer market. The reader benefits from a
well-rounded account of articles that explain the entire process
from data collection to the implementation of actions derived from
result analysis.
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