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From Customer Retention to a Holistic Stakeholder Management System - Living a Vision (Paperback, Softcover reprint of hardcover 1st ed. 2008) Loot Price: R1,521
Discovery Miles 15 210
From Customer Retention to a Holistic Stakeholder Management System - Living a Vision (Paperback, Softcover reprint of...

From Customer Retention to a Holistic Stakeholder Management System - Living a Vision (Paperback, Softcover reprint of hardcover 1st ed. 2008)

Margit Huber, Susanne O'Gorman

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Loot Price R1,521 Discovery Miles 15 210 | Repayment Terms: R143 pm x 12*

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The fourth in Springer 's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What 's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: November 2010
First published: 2008
Editors: Margit Huber • Susanne O'Gorman
Dimensions: 235 x 155 x 13mm (L x W x T)
Format: Paperback
Pages: 203
Edition: Softcover reprint of hardcover 1st ed. 2008
ISBN-13: 978-3-642-09606-8
Categories: Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-642-09606-9
Barcode: 9783642096068

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