The fourth in Springer 's series on Stakeholder Management
books, this volume looks back at the beginnings of Stakeholder
Management and how it has developed into a fully-fledged system
over the last 20 years. It also highlights the importance of a
benchmarking database generated from several thousand case studies
for comparing businesses. What 's more, international case studies
look at the application of Stakeholder Management in a wide array
of industries such as the automotive, public and hospitality sector
as well as the consumer market. The reader benefits from a
well-rounded account of articles that explain the entire process
from data collection to the implementation of actions derived from
result analysis.
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