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Global economic scenarios are increasing in complexity due to the
recent global financial crisis, globalization, the evolution of
ICT, and the changing behaviors of consumers. This has made it
difficult to predict trends and build strategies within the retail
industry. As a result, long-term forecasts and schedules are not
possible, and more research is needed to explore today's consumer
profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement
in Retail Environments is a pivotal reference source that provides
practical insights into improving the understanding of complex
retail environments and consumer shopping behaviors in order to
predict trends and develop strategies for retailers in times of
economic crisis. While highlighting topics such as consumer
engagement, industry models, and market globalization, this
publication explores qualitative and quantitative methods of
interest and the multidisciplinary approaches revolving around the
industry. This book is ideally designed for marketers, managers,
practitioners, retail professionals, academicians, researchers, and
students seeking current research on relationship marketing,
digital marketing, service management, and complexity theories.
Advancements of information systems are rapidly altering both the
economy and society. This progression of information creates
operational and strategic advantages which is important to the
success of organizations and firms. Approaches and Processes for
Managing the Economics of Information Systems explores the value of
information and its management by highlighting theoretical and
empirical approaches in the economics of information systems. By
providing insight into how information systems can generate
economic value for businesses and consumers, this book is essential
for professors, students, researchers, and developers of
information systems.
Information technology has helped to facilitate the development of
various marketing techniques, thus enabling a more efficient
distribution of the data that are essential to business success.
These advances have equipped managers with superior tools to
interpret available consumer and product data and use this
information as part of their strategic planning. Trends and
Innovations in Marketing Information Systems features the latest
prevailing technological functions and procedures necessary to
promote new developments in promotional tools and methods. Bringing
together extensive discussions on the role of digital tools in
customer relationship management, social media, and market
performance, this book is an essential reference source for
business professionals, managers, and researchers interested in the
use of current technology to improve marketing practice.
Global economic scenarios are increasing in complexity due to the
recent global financial crisis, globalization, the evolution of
ICT, and the changing behaviors of consumers. This has made it
difficult to predict trends and build strategies within the retail
industry. As a result, long-term forecasts and schedules are not
possible, and more research is needed to explore today's consumer
profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement
in Retail Environments is a pivotal reference source that provides
practical insights into improving the understanding of complex
retail environments and consumer shopping behaviors in order to
predict trends and develop strategies for retailers in times of
economic crisis. While highlighting topics such as consumer
engagement, industry models, and market globalization, this
publication explores qualitative and quantitative methods of
interest and the multidisciplinary approaches revolving around the
industry. This book is ideally designed for marketers, managers,
practitioners, retail professionals, academicians, researchers, and
students seeking current research on relationship marketing,
digital marketing, service management, and complexity theories.
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