Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Trends and Innovations in Marketing Information Systems (Hardcover)
Loot Price: R6,325
Discovery Miles 63 250
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Trends and Innovations in Marketing Information Systems (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Total price: R6,345
Discovery Miles: 63 450
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Information technology has helped to facilitate the development of
various marketing techniques, thus enabling a more efficient
distribution of the data that are essential to business success.
These advances have equipped managers with superior tools to
interpret available consumer and product data and use this
information as part of their strategic planning. Trends and
Innovations in Marketing Information Systems features the latest
prevailing technological functions and procedures necessary to
promote new developments in promotional tools and methods. Bringing
together extensive discussions on the role of digital tools in
customer relationship management, social media, and market
performance, this book is an essential reference source for
business professionals, managers, and researchers interested in the
use of current technology to improve marketing practice.
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