The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. "Wine Marketing and Sales" covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold."

Already responsible for giving jelly a 21st-century makeover, Sam and Harry focus their attention on the perennially popular cocktail, the most sophisticated form of drink. But of course with an extra special twist. Bompas & Parr take us on a rollercoaster journey through the wonderful world of sours, martinis, old-fashioneds, punches and highballs. Classics, new interpretations of old favourites and crazy concoctions are all to be expected, but they also provide advice on the all-important presentation, the ingredients and getting the ice just right.

Veterans of successful alcoholic adventures such as Alcoholic Architecture (a walk in cloud of breathable G&T) and the Architectural Punchbowl (a Robert Adam building flooded with 4 tonnes of Courvoisier Punch enough for 25,000 people!), Bompas & Parr are perfectly placed to ensure you create a range of extraordinary cocktail drinks to remember.

Bompas & Parr s paramount aim is to demystify cocktails and produce an easy to use functional cocktail book for the home all you need to do is master a few techniques, assemble a few ingredients and away you go; but as to be expected from them, the recipes walk a fine line balancing their signature, attention-grabbing but considered approach, while offering some predictably unpredictable options. More than 50 recipes are split into chapters on Gin, Whisky, Rum, Vodka, Tequila, Brandy, Champagne cocktails and Punches, with additional chapters covering Cocktail basics; Cocktail techniques; and Glassware.

Simplify your cocktail experience with more than 150 easy and delicious recipes for your Mason jar. Do you really need a specific glass for each drink? Bartenders might tell you so, but the home mixologist needn't worry. Put away those expensive glasses and uncomplicate your home happy hour with Mason Jar Cocktails, Expanded Edition. Try new cocktail recipes without the stress with easy-to-follow recipes and tools you can find right at home, including: - Mason Jar Gin Fizz - Long Island Iced Tea - Mint Julep - Caribbean Rum Punch - Virgin Mudslide - Frozen Hemingway Daiquiri - Tropical Spiced Rum - Mexican Mule - Tom Collins - Strawberry Gin Mojito - Mason Jar Sangria Enjoy your favorite classics without the hassle of finding a Collins or Old Fashioned glass. Serve up every kind of cocktail with the versatile, practical, and charming Mason jar, including non-alcoholic recipes for younger party guests. This book includes cocktails for all seasons, so you can relax in the sun with a Mason jar pina colada, kick back with a spicy fall sangria, and get cozy in front of the fire with some tequila hot chocolate. Combine the best aspects of your favorite creative cocktails with the rustic simplicity of the Mason jar, so you'll be sipping at that martini with country living style with Mason Jar Cocktails, Expanded Edition.

Over the past decade, the popularity of cocktails has returned with gusto. Amateur and professional mixologists alike have set about recovering not just the craft of the cocktail, but also its history, philosophy, and culture. The Shaken and the Stirred features essays written by distillers, bartenders and amateur mixologists, as well as scholars, all examining the so-called 'Cocktail Revival' and cocktail culture. Why has the cocktail returned with such force? Why has the cocktail always acted as a cultural indicator of class, race, sexuality and politics in both the real and the fictional world? Why has the cocktail revival produced a host of professional organizations, blogs, and conferences devoted to examining and reviving both the drinks and habits of these earlier cultures?

Everything you need to know about buying, ordering, and serving wine! Enlarged and updated with information about the myriad changes enacted by the European Union over the last few years and their effect on member nations, newly flourishing wine-growing regions, enhanced coverage of vinicultural practices, and additional wine making terms, The New Wine Lover's Companion informs, advises, and enlightens readers with approximately 4,000 entries that describe wines produced all around the world. A veritable bible for wine novices, bartenders, and seasoned sommeliers, the A-to-Z entries describe grape varieties; wine styles; wine growing regions; wine making techniques; wine-tasting terms; sizes and styles of glassware, wine bottles and wine openers; optimal temperatures for serving different wines; and much more. The original edition of this book was hailed by Jurgen Gothe of the Vancouver Sun as "the best new wine book in more than a decade. . . " and this new edition is better than ever. One of the many qualities that has made The New Wine Lover's Companion so popular is its accessibility. No wine snobbery here. The author serves up solid information about vintages, varieties, and which wines pairs best with which food in a relaxed, conversational style that doesn't intimidate readers. Additional advice and information includes: Tips on buying wine Ordering wine in a restaurant Understanding the information on wine bottle labels Opening and serving wine at home How to store leftover wine...and much more Here is everything worth knowing about buying, storing, serving, and enjoying the world's most civilized beverage-wine! Includes extensive appendices, charts, a glossary, and a bibliography.