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Books > Health, Home & Family > Cookery / food & drink etc > Beverages
This book will guide you around Belgium's breweries, large and
small. Wherever you travel on Belgian roads, you will come across
brewers. Often invisible - lurking behind abbey walls, or tucked
away in castles, barns, stables, cafes, garages, kitchens or sheds
- brewers are making beer in kettles, basins, tanks, and whatever
else they have to hand! In large breweries you will find the
brewers in the control room, the 'cockpit' of the enterprise.
Entire dynasties are built around the industry; they are proud of
their brewing traditions, which go back as many as fifteen
generations. Meanwhile, at the other end of the spectrum, starters
are cobbling together their own equipment or buying basic brewing
kits. They are often acquainted with an experienced colleague, who
is only too happy to lend a helping hand and share wisdom and
experience. It is up to you whether or not you approve of their
beers. Are you voting for weak, strong, pale, fruity, zesty, spicy,
mild, sour, bitter or sweet? For accessible or layered, for a
warming beer or a thirst-quencher, a degustation beer or a
quaffable one? Tasting is the message. This book taps the keg,
encouraging you to weigh up all the options and make your choice.
In this new book, the first of its kind, award-winning
British-Asian journalist and beer writer David Jesudason travels
the length and breadth of the country, visiting over 200 'desi
pubs' run by British-Indian landlords who have stamped their unique
identity on a beloved institution and helped to challenge our
preconceptions of the pub customer: from rowdy cricket fans to
vibrant bhangra nights via football supporters enjoying pre-match
mixed grills and beers. Desi Pubs will take you on a journey to
parts of Britain that are seldom visited. This is a celebration of
2023 Britain and the forgotten people who created our modern
multicultural country.
From prompting a transition from hunter-gatherer to an agrarian
lifestyle in ancient Mesopotamia to bankrolling Britain's
imperialist conquests, strategic taxation and the regulation of
beer has played a pivotal role throughout history. Beeronomics: How
Beer Explains the World tells these stories, and many others,
whilst also exploring the key innovations that propelled the
industrialization and consolidation of the beer market. At the same
time when mega-mergers in the brewing industry are creating huge
transnationals selling their beer across the globe, the craft beer
movement in America and Europe has brought the rich history of
ancient brewing techniques to the forefront in recent years. But
less talked about is the economic influence of this beverage on the
world and the myriad ways it has shaped the course of history.
Beeronomics covers world history through the lens of beer,
exploring the common role that beer taxation has played throughout
and providing context for recognizable brands and consumer trends
and tastes. Beeronomics examines key developments that have moved
the brewing industry forward. Its most ubiquitous ingredient, hops,
was used by the Hanseatic League to establish the export dominance
of Hamburg and Bremen in the sixteenth century. During the late
nineteenth century, bottom-fermentation led to the spread of
industrial lager beer. Industrial innovations in bottling,
refrigeration, and TV advertising paved the way for the
consolidation and market dominance of major macrobreweries like
Anheuser Busch in America and Artois Brewery in Belgium during the
twentieth century. We're now in the era of global integration- one
multinational AB InBev, claims 46% of all beer profits- but there's
a counterrevolution afoot of small, independent craft breweries in
both America, Belgium and around the world. Beeronomics surveys
these trends, giving context to why you see which brands and styles
on shelves at your local supermarket or on tap at the nearby pub.
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