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Books > Medicine > Surgery > Plastic & reconstructive surgery > Cosmetic surgery

Brow and Upper Eyelid Surgery: Multispecialty Approach, Volume 40-1 (Hardcover): Guy G. Massry, Babak Azizzadeh Brow and Upper Eyelid Surgery: Multispecialty Approach, Volume 40-1 (Hardcover)
Guy G. Massry, Babak Azizzadeh
R1,705 Discovery Miles 17 050 Ships in 12 - 17 working days

Traditionally, professional medical and surgical society meetings, journals, and texts are single-specialty driven to accommodate specific specialists with information most important to them. A consequence of this structure is that it can create an unintentional and artificial barrier to sharing knowledge that can benefit patient outcomes. Cosmetic and reconstructive surgeons, more than ever, are seeking to know what other specialists are doing. This publication, the first of a series, focuses on the brow and upper eyelid rejuvenation and presents varied and complementary techniques from the core specialties of Plastic surgery, Oculoplastic surgery, Facial plastic surgery, and Dermatology to address all aspects of rejuvenation procedures of the upper face. Surgical and non-invasive techniques are presented concisely, focusing on time-tested as well as novel procedures. The most talented and accomplished subspecialists in their respective fields provide insights into such topics as Preoperative Evaluation for the Upper Eyelid and Brow; Aesthetic Enhancements in Upper Blepharoplasty; Asian Upper Lid Blepharoplasty; Prevention and Intraoperative Management of Blepharoplasty Complications; Ptosis Repair in Aesthetic Blepharoplasty; Adjunctive Fat Grafting of the Brow/Upper Lid; The Open Brow Lift; Adjunctive Skin Care of the Brow and Upper Lid; among many others. Specific techniques, Patient perspective and goals, and clear anatomic descriptions are presented with each procedure, with several offering technique videos. Guest editors Babak Azizzadeh and Guy Massry strongly believe that, with more and varied practitioners with different training taking on cosmetic and reconstructive surgeries or procedures, transparency of information is essential in order to expose the best information to all practitioners of this art and science.

Cosmetic Medicine and Minimally Invasive Surgery, An Issue of Clinics in Plastic Surgery, Volume 38-3 (Hardcover): Malcolm... Cosmetic Medicine and Minimally Invasive Surgery, An Issue of Clinics in Plastic Surgery, Volume 38-3 (Hardcover)
Malcolm Paul, Raffi Hovsepian, Adam Rotunda
R1,869 Discovery Miles 18 690 Ships in 12 - 17 working days

More and more plastic surgeons are turning to cosmetic medicine and minimally invasive surgery as a way to supplement their practices. This multidisciplinary issue, which includes dermatologists as well as plastic surgeons, gives detailed information on how to perform several procedures, including dermabrasion, botox injection, laser therapy, and thermage.

Cosmetic Procedures in Gynecology, An Issue of Obstetrics and Gynecology Clinics, Volume 37-4 (Hardcover, New): Douglas Laube Cosmetic Procedures in Gynecology, An Issue of Obstetrics and Gynecology Clinics, Volume 37-4 (Hardcover, New)
Douglas Laube
R1,626 Discovery Miles 16 260 Ships in 12 - 17 working days

ics ics

Year Book of Plastic and Aesthetic Surgery 2011, Volume 2011 (Hardcover, 2011 Ed.): Stephen Miller Year Book of Plastic and Aesthetic Surgery 2011, Volume 2011 (Hardcover, 2011 Ed.)
Stephen Miller
R2,641 Discovery Miles 26 410 Ships in 12 - 17 working days

The Year Book of Plastic and Aesthetic Surgery brings you abstracts of the articles that reported the year's breakthrough developments in plastic and aesthetic surgery, carefully selected from more than 500 journals worldwide. Expert commentaries evaluate the clinical importance of each article and discuss its application to your practice. There's no faster or easier way to stay informed!

Facial Resurfacing (Hardcover): D.J. Goldberg Facial Resurfacing (Hardcover)
D.J. Goldberg
R1,149 Discovery Miles 11 490 Ships in 2 - 4 working days

Facial resurfacing rejuvenates the skin to reduce the effects of aging, and today's cosmetic physician ideally uses a variety of methods to resurface and rejuvenate the skin without surgery.This book examines the full range of available modalities to help the cosmetic dermatologist recommend the best approach for each patient. Topics include clinical indications, advantages, and disadvantages.

Asian Facial Cosmetic Surgery (Hardcover, New): Jung I. Park, Dean M. Toriumi Asian Facial Cosmetic Surgery (Hardcover, New)
Jung I. Park, Dean M. Toriumi
R5,321 Discovery Miles 53 210 Ships in 12 - 17 working days

This unique how-to atlas presents in-depth, detailed, richly illustrated coverage of cosmetic surgical procedures that apply specifically to the Asian patient. Dr. Park, a pioneer in this field, along with Dr. Toriumi and a host of global experts present procedures for and pitfalls of cosmetic surgery in the Asian population. Inside, you'll find coverage of techniques not typically found in other Asian cosmetic surgery texts, including the single suture technique and the debulking technique for double eyelid surgery . anatomy for maxillofacial surgery . premaxillary reduction . and more. Discusses the anatomic differences between people of European descent and the Asian patient. Covers potential problems specific to Asian patients, including asymmetric eyelid creases * undesirably shaped eyelid crease * hollowness * "Westernization" * overly high eyelid crease * multiple creases * eyelid ptosis * scarring after epicanthal fold surgery * and more. Features augmentation rhinoplasty-covering both the use of alloplastic material and biological grafts LDetails the single suture technique and the debulking technique for double eyelid surgery * anatomy for maxillofacial surgery * premaxillary reduction * mandibulogram * aesthetic facial skeletal surgery * cheek dimple creation * mandible angle reduction * and Botox injection for masseteric hypertrophy. Uses 750 illustrations-most in full color-that depict every nuance of every procedure so you can quickly grasp each concept. With 23 contributors.

Gastric Sleeve Solution - The Ultimate Bariatric Bypass Weight Loss Surgery Recipes and Alkaline Cookbook for Rapid Recovery... Gastric Sleeve Solution - The Ultimate Bariatric Bypass Weight Loss Surgery Recipes and Alkaline Cookbook for Rapid Recovery and Healing: Written With Kent McCabe, Emma Aqiyl, & Susan Green Aniys (Paperback)
Vince Harrison
R465 R383 Discovery Miles 3 830 Save R82 (18%) Ships in 10 - 15 working days
Textbook of Chemical Peels - Superficial, Medium, and Deep Peels in Cosmetic Practice (Hardcover, 2nd edition): Philippe Deprez Textbook of Chemical Peels - Superficial, Medium, and Deep Peels in Cosmetic Practice (Hardcover, 2nd edition)
Philippe Deprez
R4,926 Discovery Miles 49 260 Ships in 12 - 17 working days

Chemical peels have returned to the forefront of the practitioner's armamentarium and are popular because they offer nearly immediate results. The Textbook of Chemical Peels is the definitive guide to all types of chemical peel treatments. It covers the practical application and scientific background for a wide variety of chemical peels. The book reflects the new classification of peels as a medical, rather than cosmetic, treatment and helps providers by making chemical peel formulas easier, safer, and quicker to use. The book covers the appropriate selection of peels to treat the face, scalp, neck, hands, body, and forearms. It also discusses the use of peels to treat aging skin, stretch marks, scars, melasma, chloasma, acne, postinflammatory hyperpigmentation, and scalp keratoses. The mechanism of action, indication, application, and results are discussed for a variety of chemical peels including alpha hydroxy acids, trichloroacetic acid, salicylic acid, resorcine, and phenols. Also covered are any contraindications, precautions, and safety issues. This edition includes new material on adjunctive procedures such as microneedling and mesotherapy as well as new information on mosaic peels. Treatment prior to and following the peel are also discussed in detail, and a full chapter is devoted to discussing complications associated with chemical peels. The book incorporates color clinical photographs throughout as well as descriptive tables summarizing key information. Based on the author's extensive experience in both research and practice, this updated reference is an invaluable guide to all providers involved with chemical peel treatments.

All My Nail Art Design Shit - Style Painting Projects Technicians Crafts and Hobbies Air Brush (Paperback): Patricia Larson All My Nail Art Design Shit - Style Painting Projects Technicians Crafts and Hobbies Air Brush (Paperback)
Patricia Larson
R484 R404 Discovery Miles 4 040 Save R80 (17%) Ships in 10 - 15 working days
Advances in Cosmetic Surgery, 2020, Volume 3-1 (Hardcover): Gregory H. Branham, Jeffrey S. Dover, Shilpi Khetarpal, Smita R.... Advances in Cosmetic Surgery, 2020, Volume 3-1 (Hardcover)
Gregory H. Branham, Jeffrey S. Dover, Shilpi Khetarpal, Smita R. Ramanadham, Allan E. Wulc
R3,505 Discovery Miles 35 050 Ships in 12 - 17 working days

Advances in Cosmetic Surgery, a yearly multi-specialty publication, brings you the best current practice from the preeminent practitioners in plastic surgery, facial plastic surgery, cosmetic dermatology, and oculoplastic surgery. A distinguished editorial board identifies current advances and breakthroughs in the field and invites specialists to contribute original articles on these topics. These insightful overviews bring concepts to a clinical level and explore their everyday impact on patient care. Whether you're learning about a topic for the first time or actively performing one of the discussed procedures, this publication aims to appeal to all specialists in cosmetic surgery.

The Art of the Brazilian Butt Lift - Evolve Your Beauty, Empower Your Life (Paperback): MD Mark Youssef The Art of the Brazilian Butt Lift - Evolve Your Beauty, Empower Your Life (Paperback)
MD Mark Youssef; Foreword by MD Michael Salzhauer, Miami
R301 R254 Discovery Miles 2 540 Save R47 (16%) Ships in 10 - 15 working days
Confessions of a Plastic Surgeon - Shocking Stories about Enhancing Butts, Boobs, and Beauty (Paperback): Thomas T Jeneby Confessions of a Plastic Surgeon - Shocking Stories about Enhancing Butts, Boobs, and Beauty (Paperback)
Thomas T Jeneby; Edited by Elizabeth Ann Atkins, Catherine M. Greenspan
R499 R420 Discovery Miles 4 200 Save R79 (16%) Ships in 10 - 15 working days
Advances in Cosmetic Surgery, 2018, Volume 1-1 (Hardcover): Gregory H. Branham, Jeffrey S. Dover, Heather J Furnas, Marissa Mj... Advances in Cosmetic Surgery, 2018, Volume 1-1 (Hardcover)
Gregory H. Branham, Jeffrey S. Dover, Heather J Furnas, Marissa Mj Tenenbaum, Allan E. Wulc; Contributions by …
R3,923 R3,467 Discovery Miles 34 670 Save R456 (12%) Ships in 12 - 17 working days

Advances in Cosmetic Surgery includes the latest advances and breakthroughs in the field of cosmetic surgery from a multi-specialty perspective. Members of our distinguished editorial board, Gregory H. Branham, MD, Jeffrey S. Dover, MD, FRCPC, Heather J. Furnas, MD, Marissa MJ Tenenbaum, MD, and Allan E. Wulc, MD, FACS, have brought together the leading experts in the field to bring you this influential new publication. Articles in this volume include: Filler Complications; Non-surgical Body Contouring; Non-surgical Skin Tightening; Non-surgical Vaginal Rejuvenation; Radiofrequency with Microneedling; Non-surgical Facial Rejuvenation; Hand Rejuvenation; Treatment of Striae: Are There Effective Treatments?; Platelet Rich Plasma: Fact or Fantasy?; Non-Surgical Treatment of Submental Fullness; Advances in the Treatment of Melasma: An Evidence-Based Approach; Non-surgical Periorbital Rejuvenation; Injectable Fillers: Comparison of Materials, Indications, and Applications; Rejuvenation of the Neck; Updates in Medical Skin Care; Updates in Cellulite Reduction; Patient Safety Issues: VTE Prophylaxis by the Data; Picosecond Lasers: Do the Data Support the Claims?; Cosmetic Surgery Following Weight Loss Surgery; Comprehensive Treatment of Scars and Other Abnormalities of Wound Healing; Current Evidence in Non-surgical Fat Reduction; High Volume Lipofilling/Fat Transfer: New Methods, Techniques and Technologies. What is the Science?; and Hair Biology and Androgenetic Alopecia: Diagnosis, Neogenesis and Management. Be sure to order your copy of Volume 1 or subscribe today, so you don't miss out on these important and timely updates in the field of cosmetic surgery!

The Beautiful Business - Secrets to Sculpting Your Ultimate Clinic (Paperback): Alan Adams The Beautiful Business - Secrets to Sculpting Your Ultimate Clinic (Paperback)
Alan Adams
R363 Discovery Miles 3 630 Ships in 10 - 15 working days
Body Shaping: Skin Fat Cellulite - Procedures in Cosmetic Dermatology Series (Hardcover): Jeffery Orringer, Murad Alam, Jeffrey... Body Shaping: Skin Fat Cellulite - Procedures in Cosmetic Dermatology Series (Hardcover)
Jeffery Orringer, Murad Alam, Jeffrey S. Dover
R3,202 R2,931 Discovery Miles 29 310 Save R271 (8%) Ships in 12 - 17 working days

Improve your technique, treat patients with confidence, and obtain optimal results using today's most advanced body shaping treatments with guidance from Body Shaping: Skin, Fat and Cellulite, a volume in the Procedures in Cosmetic Dermatology Series. Renowned cosmetic dermatologists-Drs. Orringer, Alam, and Dover-provide you with procedural how-to's and step-by-step advice on proper techniques, pitfalls, and tricks of the trade, equipping you to successfully incorporate the very latest for skin tightening, fat reduction, and sculpting procedures into your busy practice! Stay on top of cutting-edge techniques and topics including laser and lights; high frequency ultrasound techniques; and minimally- and non-invasive cosmetic procedures such as Cryolipolysis, Laser Lipolysis and Chemical Lipoolysis which provide optimal results with little or no recovery period needed for the patient. Offer your patients the best care and avoid pitfalls. Evidence-based findings and practical tips equip you with the knowledge you need to recommend and discuss the most effective treatment options with your patients. Expand your repertoire and refine your skills with a wealth of full-color clinical case photographs, "Before and After" photographs, illustrations, and procedural videos depicting cases as they appear in practice. Zero in on the practical clinical information you need to know with an easily accessible, highly templated format. Browse the fully searchable text online at Expert Consult, along with expanded video content and Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices. Stay on top of cutting-edge techniques and topics including laser and lights; high frequency ultrasound techniques; and minimally- and non-invasive cosmetic procedures such as Cryolipolysis, Laser Lipolysis and Chemical Lipoolysis which provide optimal results with little or no recovery period needed for the patient. Offer your patients the best care and avoid pitfalls. Evidence-based findings and practical tips equip you with the knowledge you need to recommend and discuss the most effective treatment options with your patients. Expand your repertoire and refine your skills with a wealth of full-color clinical case photographs, "Before and After" photographs and illustrations. Video Editor, Nazanin Saedi, MD, presents well edited high definition procedural videos depicting cases as they appear in practice. Zero in on the practical clinical information you need to know with an easily accessible, highly templated format. Browse the fully searchable text online at Expert Consult, along with expanded video content and Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.

Cosmetic Injection Techniques - A Text and Video Guide to Neurotoxins and Fillers (Hardcover): Theda Kontis, Victor Lacombe Cosmetic Injection Techniques - A Text and Video Guide to Neurotoxins and Fillers (Hardcover)
Theda Kontis, Victor Lacombe
R1,245 Discovery Miles 12 450 Ships in 2 - 4 working days

A multimedia guide on the injection techniques for cosmetic neurotoxins and fillers The injection of cosmetic neurotoxins and fillers is a multi- billion dollar industry in which facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons, and paraprofessionals in the U.S. perform more than seven million injections annually. Cosmetic Injection Techniques and the videos that accompany it provide all medical professionals in the field (from beginners to experienced injectors) with practical information on how to properly administer neurotoxin and filler injections for conditions such as lower eyelid roll, nasal flare, platysmal banding, marionette lines, glabellar frown lines, and much more. Key Features: * Full color, detailed illustrations describe key anatomical landmarks and identify exact injection locations * Online access to videos narrated by Dr. Kontis that demonstrate multiple injection techniques * A unique rating system for each procedure, enabling injectors to perform techniques appropriate to their skill level * Every commonly performed cosmetic injection procedure is covered, giving readers a comprehensive guide on how to safely and effectively perform injections This easy-to-use manual gives facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons and other medical professionals authoritative, concise information on the anatomy, techniques, precautions, complications, and post-treatment care involved in the administration of injections of cosmetic neurotoxins and fillers.

Penoplasty - A True Story (Paperback): David Brian Penoplasty - A True Story (Paperback)
David Brian
R271 Discovery Miles 2 710 Ships in 10 - 15 working days

There are books about penoplasty (penile enlargement) but none from men who have actually undergone the procedure. I have appeared on television and been interviewed in magazines about my operation.

Facial Plastic Surgery - The Essential Guide (Paperback): Stephen S Park Facial Plastic Surgery - The Essential Guide (Paperback)
Stephen S Park
R1,108 Discovery Miles 11 080 Ships in 2 - 4 working days

This is a book that condenses the large field of facial plastic and reconstructive surgery into a single, readable book that covers the critical information needed by all students, residents and fellows. The recently graduated physician will also find this reference invaluable in terms of grasping a quick overview of some of the common problems encountered in a young practice. The contributors are six leading facial plastic surgeons from across the country, each with over ten years of clinical experience in their specific topic. This book defers from many of the major text books currently in the market in that it is a concise book that focuses more on a fundamental core of information rather than a surgical atlas. The text is divided into six logical sections which cover the full spectrum of facial plastic surgery. Congenital anomalies of the face and neck is the introductory chapter, addressing such disorders as clefts, microtia, and syndromes. Facial cosmetic surgery is divided into aging face surgery and rhinoplasty. The reconstructive topic is separated into major head and neck repair, including microvascular flaps, and cutaneous surgery, with a discussion of skin lesions and their management. The trauma section covers soft tissue and bony injuries of the head and neck.

Cosmetic Surgery Today (Hardcover): Dimitrije Panfilov Cosmetic Surgery Today (Hardcover)
Dimitrije Panfilov
R322 Discovery Miles 3 220 Ships in 2 - 4 working days

For millennia, men and women have turned to surgical and cosmetic aids in the pursuit of well-being through physical beauty. Indeed many of the procedures performed by today's aesthetic plastic surgeons have their origins in places and cultures as remote as ancient Egypt and Rome. Written with candor and compassion, Cosmetic Surgery Today presents clear descriptions of the latest techniques, including face lifting, nose correction, liposuction, breast augmentation, reconstructive surgery, procedures specifically for male patients, hair transplantation, and many more. Before-and-after photos clearly show what is involved in each procedure. Cosmetic Surgery Today provides the background necessary for an intelligent, informed discussion about aesthetic surgery that will interest not only potential patients, but also medical professionals in other fields, journalists, stylists, make-up artists, and anyone interested in this much-discussed, but often poorly understood field. Packed with accessible, practical information, this unique resource is a fascinating exploration of the true nature of beauty and well-being and the vital role aesthetic surgery can play in achieving it.

Botulinum Toxins in Clinical Aesthetic Practice 3E, Volume Two - Functional Anatomy and Injection Techniques (Hardcover, 3rd... Botulinum Toxins in Clinical Aesthetic Practice 3E, Volume Two - Functional Anatomy and Injection Techniques (Hardcover, 3rd edition)
Anthony V. Benedetto
R3,771 Discovery Miles 37 710 Ships in 12 - 17 working days

This bestselling guide to the complexities of botulinum toxins has now been extensively revised, updated, and expanded. Now in two volumes, Volume 1 examines clinical adaptations in the toxins in use today, use with other injectables, use for other parts of the body and other indications, and legal aspects, while Volume 2 documents in detail the functional anatomy and injection techniques for the face, neck, and upper chest. No practitioner of aesthetic medicine will want to be without this comprehensive and authoritative guide from the international experts.

Cosmetic Laser Surgery (Hardcover): Richard E. Fitzpatrick, Mitchel P. Goldman Cosmetic Laser Surgery (Hardcover)
Richard E. Fitzpatrick, Mitchel P. Goldman
R553 Discovery Miles 5 530 Ships in 2 - 4 working days

In todays technology-driven disciplines, laser surgery is fast becoming the treatment of choice for many dermatologists and other physicians performing cosmetic procedures. It gains the maximum results with the minimum scarring. Written by 16 experts in their field, "Cosmetic Laser Surgery", is a practical, how-to guide extensively illustrated with before and after images, procedural photographs and supporting explanatory artworks. For each procedure the text offers you: the recommendations regarding techniques; the risks associated with certain procedures; and, the results that can be expected.

Venus Envy - A History of Cosmetic Surgery (Paperback, New Ed): Elizabeth Haiken Venus Envy - A History of Cosmetic Surgery (Paperback, New Ed)
Elizabeth Haiken
R819 Discovery Miles 8 190 Ships in 10 - 15 working days

Face lifts, nose jobs, breast implants, liposuction, collagen injections--the body at the end of the twentieth century has become endlessly mutable, and surgical alteration has become an accepted part of American culture. In "Venus Envy," Elizabeth Haiken traces the quest for physical perfection through surgery from the turn of the century to the present. Drawing on a wide array of sources--personal accounts, medical records, popular magazines, medical journals, and beauty guides--Haiken reveals how our culture came to see cosmetic surgery as a panacea for both individual and social problems.

Stone's Plastic Surgery Facts and Figures (Paperback, 3rd Revised edition): Tor Wo Chiu Stone's Plastic Surgery Facts and Figures (Paperback, 3rd Revised edition)
Tor Wo Chiu
R2,756 Discovery Miles 27 560 Ships in 12 - 17 working days

This new edition of Christopher Stone's Plastic Surgery Facts has been completely revised and updated in line with modern practice. The content reflects the changes in the FRCS Plastic Surgery Curriculum and the book is now organised according to the curriculum's major headings. Written chiefly in note form to aid revision and retention, the book provides an overview of the full spectrum of plastic surgery practice. The text has been significantly expanded and re-edited to improve clarity and readability. Clinical anatomy, points of technique and the fundamental principles relevant to each subject area are explained. Relevant published articles are reviewed and illustrations have been included to reinforce important concepts. The specific focus on the FRCS Plastic Surgery exit examination makes this invaluable reading for examination candidates. This volume offers a factual and diverse overview of the body of knowledge in the specialty and is useful for trainees at all levels.

Cosmetic Medicine and Surgery (Hardcover): Pierre Andre, Eckart Haneke, Leonardo Marini, Christopher Rowland-Payne Cosmetic Medicine and Surgery (Hardcover)
Pierre Andre, Eckart Haneke, Leonardo Marini, Christopher Rowland-Payne
R6,132 Discovery Miles 61 320 Ships in 12 - 17 working days

Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.

Beauty Design - Cosmetics as Intention & Conception (German, Hardcover): Volker Fischer Beauty Design - Cosmetics as Intention & Conception (German, Hardcover)
Volker Fischer
R1,374 R919 Discovery Miles 9 190 Save R455 (33%) Ships in 12 - 17 working days

Text in English & German. Cosmetically-enhanced beauty is something that has existed for decades. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimise visual appearance, to bestow inner and outer health and to delay aging, under a veneer of medical credibility and reliable results. Cosmetics deals in alleged 'deep-acting' substances, which are supposed to detoxify and to purify the body from within. However, the whole arsenal of cosmetic ingredients is founded more on persuasion than conviction. Cosmetics is always a matter of mimicking an ideal. To this extent, cosmetic discourse deals in what might be described as an iconography of hunger -- it requires and is predicated upon a feeling of lack. At the same time, it promises to remedy that lack. The referential frame for cosmetics is constituted by cultural history and iconology, by semiotics and sociology, by psychology and rhetoric. Like fashion, it has called into being a linguistic system of considerable depth and complexity; one that draws its subtexts from futurology and history, from medicine and alchemy, from nostalgia and from heritage preservation. Cosmetics are supposed to make one more attractive and more seductive -- to make one positively irresistible, in fact. Cosmetics hold out the prospect of sexiness to women and men alike. All that one has to do is to acquire the right creams and lotions, the right palette of powders and rouges, of lipsticks and mascara, and one has a form of beauty that can be bought! The persuasive power of cosmetics is as dominant as it is irresistible. All of us could resist it if we wished to. And yet we don't wish to. This book exposes the rhetorical system behind the promises of cosmetics in terms of the histories of cultures and of mentalities, analysing the verbal/visual messages of selected examples. The internationally known architecture and design historian Volker Fischer was deputy director of the Deutsches Architekturmuseum in Frankfurt am Main for over ten years. Since 1995 he has built up a new design department in the Museum for Applied Arts in Frankfurt; in addition to his museum work he teaches history of architecture and design at the Hochschule fur Gestaltung in Offenbach. Volker Fischer is already represented in Edition Axel Menges by books on Stefan Wewerka, Richard Meier, the Commerzbank in Frankfurt by Norman Foster, Hall 3 of Messe Frankfurt am Main by Nicholas Grimshaw, and the design activities of Lufthansa.

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