Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry's professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants' ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.

Originally published in 1959, the subject of this book is an aspect of economic development which, despite its importance, had rarely attracted more than incidental attention at the time. The author's interest in public enterprise in underdeveloped countries was stimulated by a year's residence in Turkey. He felt the time had come for a general comparative study. Defining comparative as (1) between developed and underdeveloped countries, and (2) between different underdeveloped countries at dissimilar stages of development or with dissimilar development perspectives. The purpose of the first is to discover what the developed can offer the underdeveloped by way of adaptable experience and relevant ideas; that of the second to examine the use of public enterprise in the many different social, economic and political contexts to be found in the less advanced parts of the world.

The information age is reshaping current socio-economic structures and processes and this book touches upon the nature of clusters in the fourth industrial revolution (Industry 4.0; I4.0). It focuses on the spatial perspective of digital business transformation and explores in natural context the interrelations between cluster and I4.0. It investigates the role of knowledge, business relations and policy in making cluster relevant for Industry 4.0 and uses the case study method and literature review to develop a conceptual framework outlining the functioning of Industry 4.0 cluster. This book argues that locally embedded knowledge accompanied by strong presence of industry and assisted by proper governance management facilitate the implementation of I4.0. The idiosyncrasies of Industry 4.0 impact also the functioning of cluster as they require more interdisciplinary integrative approach with the provision of industrial commons and development of related varieties. Natural processes of stretching of the cluster cannot be prevented, but should be harnessed for upgrading the core competences of cluster. This book can enrich existing literature on economic geography and regional studies by discussing the spatial aspects of digital transformation. It shows the cluster transformation as induced by the digital transformation, and will be of interest to researchers, academics, policymakers, and students who explore the regional and local development, competitiveness, or managerial aspects of fourth industrial revolution.

Originally published in 1971, when nationalized industries employed about 7 per cent of the national labour force, created about 10 per cent of the gross domestic product and had annual investment programmes which were equal to those of all private manufacturing put together. Even this understates the scope of public enterprise at the time, since there were many other organizations, ranging from the BBC to the Public Trustee, which were semi-autonomous public enterprises, but not nationalized industries. Moreover, the public enterprise sector continued to grow, even under Conservative governments, and there were many reasons for thinking that no government would succeed in reversing this trend, for it was felt unlikely that, as government became more complex, it would disgorge many new activities which would be given a semi-autonomous, that is, public enterprise status. The author, drawing on personal experience, shows that the facts of ministerial and parliamentary control were very different from what the public and Parliament thought at the time. He describes the very great practical independence of the Boards and also how much Ministers had come to rely on persuasion (which not only can impose serious waste of time and money on both Boards and Government but is also inefficient). Ministers have least power where the aims of public enterprise are social rather than commercial. If there were no changes, the growth of public enterprise to achieve social purposes would mean an important decline in the power of Parliament and Ministers. This book explores solutions to this problem and concludes that the government must build up a cadre and capacity for financial control which at the time were lacking to it.

This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia's needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.

This important new Handbook of Economic Organization is a highly successful attempt to integrate economic and organization theory. Anna Grandori, who is herself a leading scholar located at the boundaries of economics and organization theory, is to be congratulated on doing a superb job bringing together such a high profile group of internationally acknowledged scholars. Each of the essays in the book are original and contribute to demonstrating the valuable insights that economics can make to our understanding of organization and organizational design. Anna Grandori's introductory and concluding chapters are not only excellent audits of the current state of our knowledge in this field but they also give a strong sense of direction for the possible futures of the discipline. Anna Grandori is not afraid to face head on some of the more philosophical issues relating to 'organization' as an object of study and is to be commended for doing so. The economics of organization is a new, exciting and developing field and the essays in this book will help to shape the research agenda that will take this emergent discipline to its next stage.' - Peter M. Jackson, University of Leicester, UK'This sweeping, comprehensive volume is a signal effort in building bridges between economics and organization theory. With a stellar cast of contributors, it will both inspire and provoke scholars with its grand amibitions, and generate considerable attention and debate. A remarkable effort by Anna Grandori.' - Walter W. Powell, Stanford University, US 'Anna Grandori has astutely organized the commissioned chapters of an intellectually diverse set of scholars into an absolutely outstanding contribution that both defines the current state of organizational economics and points the perceptive reader toward an exciting intellectual future. From traditional research areas to the newest topics of interest, the chapters chart the current boundaries of the field. The chapters are filled with gems of insight across several distinct levels of analysis, whether it is a discussion of organizational design, or psychological economics or innovation or the organization as language, the discussions are contemporary, comprehensive and challenging. No serious scholar of organizational economics should be without this book.' - Richard N. Osborn, Wayne State University, US This comprehensive and groundbreaking Handbook integrates economic and organization theories to help elucidate the design and evolution of economic organization. Economic organization is regarded both as a subject of inquiry and as an emerging disciplinary field in its own right, integrating insights from economics, organization theory, strategy and management, economic sociology and cognitive psychology. The contributors, who share this integrated approach, are distinguished scholars at the productive peak in their fields. Each original, state-of-the art chapter not only addresses foundational issues, but also identifies key issues for future research. This original and wide-ranging Handbook will be a useful and thought-provoking read for academics, students and researchers in the fields of organization, management and economics. Contributors: N. Argyres, M.M. Blair, G. Bonifati, R.M. Burton, M.G. Colombo, L. Feng, N.J. Foss, B.S. Frey, V.P. Goldberg, A. Grandori, G. Hendrikse, J.-F. Hennart, G.M. Hodgson, A. Holl, B.E. Kaufman, P.G. Klein, P.H. Kriss, K.R. Lakhani, J.-E. Lane, R. Leoni, H. Lifshitz-Assaf, S. Lindenberg, J.T. Mahoney, S.E. Masten, B. Obel, M. Osterloh, U. Pagano, J. Pencavel, P. Puranam, R. Rama, M. Raveendran, C. Rossi-Lamastra, L. Sacconi, R. Sanchez, M.L. Tushman, M. Villani, M. Warglien, R. Weber, J. Windsperger, T.R. Zenger

Originally published in 1989 Defence Industries presents a worldwide survey of defence industries. It argues that modern weapon systems and electronic warfare have led to the transition of the military-industrial enterprise into a multifaceted entity where electronics production is the key. It analyses the extent of defence industries, showing that large portions of the aerospace, shipbuilding, motor vehicle and electronics industries are devoted to defence and discusses where the defence industries are located. It examines the differences in government policies, contrasting the superpowers, with newly industrialised countries.

This book examines the linkages between exchange rates and India's merchandise trade since the 1990s. It looks at India's trade in the post-liberalisation period through its two main components: commodities and trading partners, and provides a bird's eye view through aggregate analyses accompanied by a historical narrative of the evolution of trade and exchange rate dynamics. Presenting a comprehensive analysis of bilateral and product-specific trade, the book explores the impact of exchange rate on labour intensive sectors and charts out major development. It also offers compelling evidence to suggest that if some commodities are identified as integral to India's export plans, then the impact of exchange rate must be weighed by the Reserve Bank of India (RBI) prior to a market intervention. This timely volume will be of interest to scholars and researchers of economics, business and finance, development studies, trade, business, and industry as well as practitioners, think-tanks, and policy makers.

This book focuses on issues that are relevant for the Euro-Mediterranean Partnership. The depth and the extension of the current political crisis in the area have changed the perspectives of conventional Euro-Mediterranean integration policies. The book provides the grounds for new patterns of analysis and addresses policy guidelines which are able to respond to the dramatic challenges that Mediterranean regions are facing. By implementing a multidisciplinary approach, the volume uncovers the structural determinants of migrations in the area: territorial and social imbalances, climate change, unemployment, weak institutions, poor governance, lack of efficient redistributive policies. Each chapter proposes innovative and rich analyses of the socio-economic conditions of all Mediterranean countries. The prevailing evidence suggests that while the North-South imbalances still persist inside the basin, the recent world economic and financial crises have deepened social, intergenerational and gender inequalities. These inequalities cross all territories both nationally and internationally and affect the living conditions of large segments of population in Southern and Eastern Mediterranean countries. To bridge these gaps it is necessary to strengthen territorial cohesion, reduce income differentials, and improve the access of marginal areas to basic infrastructure. These long term goals can be achieved through an inclusive development model for which young people and women can enjoy the same opportunities of education and work. Offering innovative and practical guidelines for future programs and policies, this book is essential reading for policy makers, researchers at policy think tanks as well as academics and post graduate students of Mediterranean studies and Economic Policy. The general policy recipes, provided to govern migration flows, make useful reading for national and international research centres and major governmental agencies interested in migration issues.

National competitiveness has become a misnomer, as competitiveness is increasingly understood as a regional phenomenon and regions are not confined to the boundaries of the nation state. This book focuses on the Port of Rotterdam and its hinterland - i.e. the Lower Rhine and the Ruhr area. A transnational perspective is imperative to understand the historical trajectories of the port, the hinterland and the region itself. This book brings geography and the transnational study of regions back into the historical discipline, linking places to larger geographical scales and to systems of production and consumption and the global chains in which they are organised. This book will be of interest to scholars and practitioners in urban studies, urban planning, public policy, geography and political science.

The passage of the Staggers Rail Act in 1980 led brought a renaissance to the freight rail industry. In the decade following, economists documented the effects of the Act on a variety of important economic metrics including prices, costs, and productivity. Over the preceding years, and with the return of the industry to more stable footing, attention to the industry by economists faded. The lack of attention, however, has not been due to a dearth of ongoing economic and policy issues that continue to confront the industry. In this volume, we begin to rectify this inattention. Rather than retread older analyses or provide yet another look at the consequences of Staggers, we assemble a collection of ten chapters in four sections that collectively provide fresh and up-to-date analyses of the economic issues and policy challenges the industry faces: the first section sets the context through foundational discussion of freight rail; the second section highlights the role of freight rail in an increasingly interrelated economy; the third section examines industry structure and scope in freight rail; and the fourth section assesses current regulatory challenges that confront freight rail. This book will be of great value to researchers, academics, policymakers, and students interested in the fields of freight rail economics and policy, transportation, business history, and regulatory economics.

Due to the sharp declines in trade union density and collective bargaining coverage post-1979, the shift by trade unions towards political action has had significant implications for employment relations regulation in contemporary Britain. Yet, there remains insufficient discussion of the factors of influence affecting changes in the political action process from a historical and contemporary perspective. Unions and Employment in a Market Economy will evidence how trade unions were able to offset environmental constraints through a progressive focus on political action, despite diminished power in the Labour Party's structures and the wider economy. The book presents four legislative events categorised as functional equivalents enacted in two different periods of Labour governance (1974-79 and 1997-2010). The selected events are the Social Contract (1974-79), National Minimum Wage (1998), Employment Relations Act (1999) and the Warwick Agreement (2004). The book's findings lend credence to the proposition that in a liberal market economy there is a valuable dividend associated with trade union political exchange through the Labour Party.

This title includes a number of Open Access chapters. This book gathers together a critical body of knowledge on what enterprise architecture (EA) is and how it can be used to better organize the functions of systems across an enterprise for an effective business-IT alignment. The chapters provide a solid foundation for a cross-disciplinary professional practice.

A century ago, health services absorbed few resources and provided little benefit. Since then, advances in medical knowledge and techniques have escalated both the benefits and the costs. The affordability of health services is being questioned in even the richest countries, and the economic aspects of health policy have become ever more intrusive. Australia is no exception, with its health system now absorbing 19% of all government tax revenue. Familiarity with economic issues - such as how to assess health outcomes, how to assign resources efficiently and what financial arrangements will promote equity as well as efficiency - is essential to understanding health policy. This is especially so at a time when the economics of health care are being internationally re-examined, with new forms of competition, challenges to public ownership and case-mix funding of hospitals under scrutiny, and a re-evaluation of the benefits of pharmaceuticals and new technologies underway. Economics and Australian Health Policy offers this understanding to readers with and without formal economic training. It starts with an introduction to both the economic way of thinking about health systems, and the context in which those economic questions are raised - the structure of the Australian health system, its culture and its patterns of financial flows. It then describes and appraises from an economic perspective the major components of the system and the policy issues which arise. This collection has been specially commissioned to address both Australia's most pressing policy issues and the needs of public health and health economic policy-makers, academics, commentators and students. The list of contributors reads like a who's who in Australian health economics, who have been encouraged, clearly successfully, to write accessibly yet with authority and conviction.

Economics and Business Environment is targeted at students preparing for a career in a managerial position in business or public service. With its accessible style and convenient structure, this textbook offers an insight into: 1 current economic developments that are important to (European) businesses and governments; 2 the influence of the business environmenton company profit and turnover. Students are offered an insight into the economic risks faced by all companies. This fifth edition of Economics and Business Environment has been fully updated; including the measurements taken to reinforce supervision of the banking industry.

Employee well-being and organizational success are closely linked. In light of this connection, corporate wellness programs have emerged in recent decades as a way to achieve organizational health and success. Corporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs in to the workplace. Previous research evidence surrounding corporate wellness programs is reviewed, to illustrate reduced health care costs, higher levels of employee well-being, greater work engagement, higher levels of performance, and financial gains on investment costs. Organizational case studies in various countries are explored, highlighting best practice and lessons to be learned from them. This book offers a unique addition to employee and organizational health research, emphasizing both theoretical and empirical examples of best-practice corporate wellness programs. Researchers and academics interested in individual and organizational health will find this book a valuable resource and reference point. Managers and consultants working with organizational health will benefit from the best practice recommendations presented in the book. Contributors: D.R Anderson, T.S Bailey, D.W. Ballard, W.B. Baun, C.Biron, R.J. Burke, Q. Campbell, M.-E. Caouette, M. Carter, S. Dawkins, M.F.Dollard, J. Grossmeier, L.M.Holland, A. Kaufman, R.K. Kelly, G. Kok, A. Martin, C.D.Morris, C.W. Morris, R.J. Ozminkowski, M.-E. Paradis, S. Pignata, A.M. Richardsen, R.A.C.Ruiter, J. Spero, P.E. Terry, F.R.H. Zijlstra

Originally published in 1985. This in-depth analysis of federal energy policy and politics in the oil and gas sector critically evaluates the National Energy Program, one of the most controversial and wide-ranging policy initiatives in Canadian history - an import case study. Bridging Canadian politics and public policy, the book gives an historical overview of the development of energy policy since 1945, examining the shifts in the balance of power between public and private energy interests. It presents the NEP's positive and negative impacts on energy policy and the nature of political power.

This book, first published in 1984, analyses the institutions and decision-making processes that determined agricultural production in the Soviet Union. It addresses the crisis in Soviet agriculture of the early 1980s, examining the problems of low productivity, adverse natural conditions and an underdeveloped infrastructure. The book's analysis of the 'crisis' focuses on the growing gap between demand and supply of agricultural produce, and the pressures on the government to alleviate the food shortages.

In contemporary global capitalism, the most powerful corporations are innovation or intellectual monopolies. The book's unique perspective focuses on how private ownership and control of knowledge and data have become a major source of rent and power. The author explains how at the one pole, these corporations concentrate income, property and power in the United States, China, and in a handful of intellectual monopolies, particularly from digital and pharmaceutical industries, while at the other pole developing countries are left further behind. The book includes detailed empirical mappings of how intellectual monopolies develop and transform knowledge from universities and open-source collaborations into intangible assets. The result is a strategy that combines undermining the commons through privatization with harvesting from the same commons. The book ends with provoking reflections to tilt the scale against intellectual monopoly capitalism and arguing that desired changes require democratic mobilization of workers and citizens at large. This book represents one of the first attempts to capture the contours of an emerging new era where old perspectives lead us astray, and the old policy toolbox is hopelessly inadequate. This is true for the idea that the best, or only, way to promote innovation is to transform knowledge into private property. It is also true for anti-trust policies focusing exclusively on consumer prices. The formation of global infrastructures that lead to natural monopolies calls for public rather than private ownership. Scholars and professionals from the social sciences and humanities (in particular economics, sociology, political science, geography, educational science and science and technology studies) will enjoy a clear and all-embracing depiction of innovation dynamics in contemporary capitalism, with a particular focus on asymmetries between actors, regions and topics. In fact, its topical issue broadens the book's scope to those curious about how innovation networks shape our world.

Foundations of Organisational Economics: Histories and Theories of the Firm and Production delves into a range of key topics to do with the history of the mainstream approach to the theory of production and the theory of the firm. This includes the frameworks used to analyse production, the division of labour and its application to the firm and the development of the neoclassical model of production. The first topic explored is the change from a normative approach to a largely positive approach to the analysis of the theory of production, which occurred around the seventeenth century. The next topic is an examination of the relationship (or the lack of a relationship) between the division of labour and the theory of the firm. In the fourth chapter, the focus is on the development of the proto-neoclassical approach to production. Here, the development of the theories of monopoly, oligopoly and perfect competition are discussed, as well as the theory of input utilisation. Chapter 5 looks at Marshall's idea of the representative firm, which was the main early neoclassical approach to the theory of industry-level production. The penultimate chapter considers the criticisms made of the neoclassical model between 1940 and 1970. This work is an illuminating reference for students and researchers of the history of economic thought, industrial organisation, microeconomic theory and organisational studies.

This book considers both the present state of Arctic shipping and possible future trends with reference to the various sectors of maritime transportation: cruise tourism, container traffic and bulk shipping. Ports are analysed as tools that support the strategies of coastal states to foster the development of resource extraction, enhance the attractiveness of Arctic shipping lanes and enable the control of maritime activities through coast guard deployment. The aim of this book is to draw a picture of the trends of Arctic shipping. How is traffic evolving in Canada's Arctic, or along the Northern Sea Route? Are there significant differences between bulk and container shipping segments when considering the Arctic market? How are the ports and the hinterland developing and what are the strategies behind those? How is the legal framework shaping the evolution of maritime transportation? The contributors to this book consider all of these questions, and more, as they map out the prospects for Arctic shipping and analyse in detail the development of Arctic shipping as a result of multi-variable interactions. This book will be key reading for industry professionals and post-graduate students alike.

Construction Cost Estimating equips a new generation of students and early-career professionals with the skills they need to bid successfully on projects. From developing bid strategies to submitting a completed bid, this innovative textbook introduces the fundamentals of construction estimating through a real-life case study that unfolds across its 24 chapters. Exercises at the end of each chapter offer hands-on practice with core concepts such as quantity take-offs, pricing, and estimating for subcontractor work. Online resources provide instant access to examples of authentic construction documents, including complete, detailed direct work estimates, subcontractor work estimates, general conditions estimates, markups, and summary schedules. Through its unique mix of real-world examples and classroom-tested insights, Construction Cost Estimating ensures that readers are familiar with the entire estimating process even before setting foot on the jobsite.

Before the arrival of the twenty-first century, Taiwan was widely regarded as a successful model of a country which had not only transformed herself from an underdeveloped economy into a high-tech industrialised island, but had also undergone a revolution from an authoritarian regime to a democratic one. Taiwan is now experiencing a significant economic slowdown and facing multifaceted challenges including low productivity, stagnant innovation culture of small and medium-sized enterprises, ageing population, sustainable energy mix, pension reform, upgrading of human resources, devising competition policy to provide incentives for innovation as well as to limit abuses from monopolies, warding off competition from countries with lower labour cost and managing complicated cross-Strait relationship with China. The edited book looks at Taiwan's past successful development model, summarises Taiwan's current situation, outlines the future challenges beyond the year 2020 and provides policy recommendations in the aforementioned aspects. The contributors of this volume are accomplished veteran scholars in the fields. Several of them used to be policy-makers at the level of ministers or deputy ministers. The book offers not only academic contribution but policy-relevant insights.

This book focuses on the economic aspects of intellectual property (IP). It includes considerations of the wider category of intangible assets. However, the primary focus is devoted to patents which the author argues are the most vivid example of the Tragedy of Intangible Abundance (TIA). TIA touches upon a key issue in the contemporary economy. On the one hand, there is an enormous supply of IP, yet, on the other hand, such an abundance does not necessarily solve existing issues but rather creates new ones as well. This book elaborates on the reasons for the emergence of TIA and its consequences. The author uses clear metaphors to explain very complex issues. The book provides a valuable and interdisciplinary analysis of the field and offers practical solutions. It is based on the data collected by the author during the qualitative research he conducted among a group of start-ups. It presents guidance on determining which instrument is the most efficient for a particular situation. It also provides arguments for decision-makers and their advisors as to why a more open approach towards intellectual property would be more beneficial under many circumstances in the contemporary economy. While universal issues are addressed, the author distinguishes the European perspective too. The book is written in a clear and concise style and covers all of the crucial aspects of IP management. It will find an audience among scholars of economics and business.

This innovative book comprehensively sheds light on the theory and practice of technological policies by employing modern analytical tools and economic techniques. The New Economics of Technology Policy focuses on all public interventions intended to influence the intensity, composition and direction of technological innovations within a given entity such as a region, country or group of countries. Dominique Foray has gathered together many of the leading scholars in the field to comprehensively explore numerous avenues and pathways of research. Bringing together a collection of policy-oriented papers, this book will strongly appeal to policy-makers, academic researchers and graduate students with an interest in economics, public policy, science, technology and society.