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Books > Computing & IT > Internet > Web browsers > General
SEO made simple SEO SoS: Search Engine Optimization First Aid Guide
will help you Boost Traffic and Sales from your Website using easy
to understand Search Optimization techniques.
Part of the EZ Website Promotion series of SEO Books, SEO SoS uses
a tongue-in-cheek "First Aid Guide" approach to address Website
Search Engine Optimization health issues that could have a negative
effect on your site rankings in Search Engines.
Boost Website Traffic and Sales by performing some simple "Search
Optimization" techniques on your web pages to achieve higher
rankings and an increased flow of targeted traffic to your website
Also included within this easy to understand "Search Engine
Optimization Guide" are a number of SEO Tips and industry secrets
that could benefit even the most seasoned "internet marketer,"
including a section dedicated to recovery from a Google "manual
action" from the Web Spam Team, or an "algorithmic penalty" caused
by bad SEO practices ("Panda, Penguin" etc).
This easy to understand SEO book aims to be your starting point to
help you identify and fix critical Search Optimization concepts and
practices that are vital for healthy online success, whilst
avoiding the waste of time, resources and money associated with
performing tasks that prove to be of little or no overall benefit
in terms of increased "website traffic" or sales through 2014 and
beyond. Order your copy today and watch your search engine rankings
soar
Website marketing is rather like entering a robot war competition.
The right technical skills and know-how will give you or your
company a fighting chance in the modern search engine environment.
Give your business website a fighting chance by following these
important technical alterations and time-proven strategies to
compete successfully.
SEO 2014: Includes "How to" Recover From Penguin, Panda or Manual
Penalties (EZ Website Promotion Series) In the first section of
this "SEO book," healthy and effective Search Engine Optimization
practices are discussed to help your website rank higher, and
secure a steady stream of FREE Traffic, while avoiding potential
penalties that could be placed on your site for a breach of the
search engine rules and guidelines. Later, this book examines
recent important search engine updates that could have had (or will
have) a negative impact on your "2014 website rankings" and beyond,
along with corrective strategies for website recovery after a hit
from "Panda" or "Penguin" updates. Finally, SEO 2014 takes a look
at the process of identifying and recovering from Manual actions
that could be placed against your website by Google's Web Spam Team
if you, or someone working on your behalf (SEO consultant etc), has
employed unethical black hat techniques in the past. Now, more than
ever, quality on-page search optimization is critical to obtaining
high search rankings, alongside quality content and the end-user
experience. SEO 2014 brings this information to you in a direct and
easy to understand way, arming you with the tools required to climb
the search rankings and significantly boost your website traffic.
About This Book Discover the power of Elasticsearch by implementing
it in a variety of real-world scenarios such as restaurant and
e-commerce search Discover how the features you see in an average
Google search can be achieved using Elasticsearch Learn how to not
only generate accurate search results, but also improve the quality
of searches for relevant results Who This Book Is ForIf you are a
data enthusiast and would like to explore and specialize on search
technologies based on Elasticsearch, this is the right book for
you. A compelling case-to-case mapping of features and
implementation of Elasticsearch to solve many real-world use cases
makes this book the right choice to start and specialize on
Elasticsearch. What You Will Learn Build a simple scalable server
for effective searching in Elasticsearch Design a scalable
e-commerce search solution to generate accurate search results
using various filters such as filters based on date range and price
range Improve the relevancy and scoring of your searches Manage
real-world, complex data using various techniques, including
parent-child search and searching questions based on the criteria
of questions and answers Use the excellent data crunching and
aggregation capability of Elasticsearch to analyze your data
Generate real-time visualizations of your data using compelling
visualization techniques, such as time graphs, pie charts, and
stacked graphs Enhance the quality of your search and widen the
scope of matches using various analyzer techniques, such as lower
casing, stemming, and synonym matching In DetailElasticsearch is a
distributed search server similar to Apache Solr with a focus on
large datasets, schemaless setup, and high availability. Utilizing
the Apache Lucene library (also used in Apache Solr), Elasticsearch
enables powerful full-text search, as well as autocomplete
"morelikethis" search, multilingual functionality, and an extensive
search query DSL. This book starts with the creation of a
Google-like web search service, enabling you to generate your own
search results. You will then learn how an e-commerce website can
be built using Elasticsearch. We will discuss various approaches in
getting relevant content up the results, such as relevancy based on
how well a query matched the text, time-based recent documents,
geographically nearer items, and other frequently used approaches.
Finally, the book will cover various geocapabilities of
Elasticsearch to make your searches similar to real-world
scenarios.
About This Book Make the most of Lucene by understanding its
philosophy and leveraging the data searching capability of your
application Explore techniques to design scalable and succinct
search applications Packed with clear, step-by-step recipes to walk
you through the capabilities of Lucene Who This Book Is ForThis
book is for software developers who are new to Lucene and who want
to explore the more advanced topics to build a search engine.
Knowledge of Java is necessary to follow the code samples. You will
learn core concepts, best practices, and also advanced features, in
order to build an effective search application.
This book is for programmers who want to learn about real-time
communication and utilize the full potential of WebRTC. It is
assumed that you have working knowledge of setting up a basic
telecom infrastructure as well as basic programming and scripting
knowledge.
About This Book Learn the best use cases for using Solr in
e-commerce, advertising, real-estate, and other sites Explore Solr
internals and customize the scoring algorithm in Solr This is an
easy-to-follow book with a step-by-step approach to help you get
the best out of Solr search patterns Who This Book Is ForThis book
is for developers who already know how to use Solr and are looking
at procuring advanced strategies for improving their search using
Solr. This book is also for people who work with analytics to
generate graphs and reports using Solr. Moreover, if you are a
search architect who is looking forward to scale your search using
Solr, this is a must have book for you. It would be helpful if you
are familiar with the Java programming language.
Whether you've created a website already or are planning to create
one in the near future, you know that's only half the battle. The
other half is getting your website found in the search engines in
hopes of attracting those interested in the type of products or
services you offer. Although there are a variety of ways to get
your website found, this book focuses on Search Engine Optimization
(SEO). Through effective SEO tactics, you can improve your search
engine rankings for important terms, gain more traffic, and do more
business.
"SEO Marketing Tips" is a book aimed at the small business owner
looking to expand their customer base by improving their web
presence. It's also intended for those businesspeople who may or
may not be - how do we put this - not the most savvy internet users
out there. Even if right now you hardly know a link from Linux, by
the time you have finished reading this book, you'll have a
competent grasp over all the basics of SEO, and you'll be ready to
either create an optimized website or at least hire someone who
won't be able to sell you a bunch of digital snake oil "SEO
Marketing Tips" explains the lingo of the trade and it gives
step-by-step explanations for various SEO processes. The language
is clear and concise and easy for folks at any level of computer
literacy to process. And hey, you might just find it fun to read,
too SEO is short for Search Engine Optimization, and it's the
single greatest way to drive online traffic to your website. In
other words, it is the superior way to get potential customers
thinking about your business. A properly optimized site is much
easier for web browsers to find when folks go searching for things
online; if a website is like a net hanging out in a river, the
better your SEO, the bigger your net And it's as simple as that.
But it ain't easy Having a website with pages properly optimized
for browsers (that's Google, Yahoo, Bing, etc. by the way) means a
whole heckofalot more than just a site that looks nice. It means
great content, proper keyword placement, superlative navigability,
and great ranking. If all that is essentially gibberish to you,
don't worry: it will all make perfect sense after you have finished
reading.
This book is an easy to follow tutorial with best practices and
advanced references which will help you to take full advantage of
Magento with SEO. This book is aimed at both Magento developers and
SEO specialists who wish to optimize search and end user elements
such as clickthrough rates to ensure the design of their online
shop sites effectively maximize sales. Magento store owners may
also find large sections of this book useful in order to understand
the larger impact small tweaks and changes can have on SEO
especially when editing products and categories. This book assumes
that the reader will understand the basic concepts of keyword
research and the external factors that are required in order to
manage an ongoing SEO campaign.
SEO For 2012: Search Engine Optimization (SEO) Made Easy is the
only DO-IT-YOURSELF SEO GUIDE you need. This book contains all the
SEO strategies for 2012 including strategies and information to
overcome Google's PANDA and PENGUIN Updates. This book is full of
tips, instructions, coding examples, and information you need to
use SEO to optimize your website and dominate the world's leading
search engines. All in Step-By-Step format.
The Internet is now the telephone book. So as a business you have
to adapt and not only adapt well, you have to do one better than
ALL of your competitors so your website comes up at the top of the
list on any keyword search. No longer can you just buy a full page
ad in a telephone book to stand out. You have to do the equivalent
on the Internet. Your website has to stand out in the center of 800
million other business websites. This is the most up-to-date
tell-all SEO guide for anyone trying to reach the highly coveted #1
ranking on Google, Bing, Yahoo
You will learn from the number one leading SEO author and who will
teach you the specific SEO techniques that deliver top rankings and
keep your website on page one.
Whether you're a search engine optimization(SEO) expert or trying
to perform SEO on your own, the SEO techniques revealed in this
book will give you everything you need to dominate the leading
search engines.
This is the only guide you need to place your website at the top
of the major search engines in 2012 (Includes complete SEO coverage
of Google Panda Updates, Penguin Updates, Google Shopping, Google
AdWords, Local SEO Search, Google Caffeine, Google Instant, and the
latest in search engine optimization(SEO). SEO For 2012 is the only
book you need
This is a practical, hands-on guide with illustrative examples,
which will help you explore the vast universe of Bing maps. If you
are a developer who wants to learn how to exploit the numerous
features of Bing Maps then this book is ideal for you. It can also
be useful for more experienced developers who wish to explore other
areas of the APIs. It is assumed that you have some knowledge of
JavaScript, HTML, and CSS. For some chapters a working knowledge of
.Net and Visual Studio is also needed.
Google Keywords and Search Results tell an interesting tale about
our private and public lives. The results tell us as a society
where we place our priorities in America. Are we in alignment? Read
and find out.
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