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Books > Computing & IT > Internet > Web browsers > General
SEO 2014: Includes "How to" Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Series) In the first section of this "SEO book," healthy and effective Search Engine Optimization practices are discussed to help your website rank higher, and secure a steady stream of FREE Traffic, while avoiding potential penalties that could be placed on your site for a breach of the search engine rules and guidelines. Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your "2014 website rankings" and beyond, along with corrective strategies for website recovery after a hit from "Panda" or "Penguin" updates. Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google's Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past. Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.
About This Book Discover the power of Elasticsearch by implementing it in a variety of real-world scenarios such as restaurant and e-commerce search Discover how the features you see in an average Google search can be achieved using Elasticsearch Learn how to not only generate accurate search results, but also improve the quality of searches for relevant results Who This Book Is ForIf you are a data enthusiast and would like to explore and specialize on search technologies based on Elasticsearch, this is the right book for you. A compelling case-to-case mapping of features and implementation of Elasticsearch to solve many real-world use cases makes this book the right choice to start and specialize on Elasticsearch. What You Will Learn Build a simple scalable server for effective searching in Elasticsearch Design a scalable e-commerce search solution to generate accurate search results using various filters such as filters based on date range and price range Improve the relevancy and scoring of your searches Manage real-world, complex data using various techniques, including parent-child search and searching questions based on the criteria of questions and answers Use the excellent data crunching and aggregation capability of Elasticsearch to analyze your data Generate real-time visualizations of your data using compelling visualization techniques, such as time graphs, pie charts, and stacked graphs Enhance the quality of your search and widen the scope of matches using various analyzer techniques, such as lower casing, stemming, and synonym matching In DetailElasticsearch is a distributed search server similar to Apache Solr with a focus on large datasets, schemaless setup, and high availability. Utilizing the Apache Lucene library (also used in Apache Solr), Elasticsearch enables powerful full-text search, as well as autocomplete "morelikethis" search, multilingual functionality, and an extensive search query DSL. This book starts with the creation of a Google-like web search service, enabling you to generate your own search results. You will then learn how an e-commerce website can be built using Elasticsearch. We will discuss various approaches in getting relevant content up the results, such as relevancy based on how well a query matched the text, time-based recent documents, geographically nearer items, and other frequently used approaches. Finally, the book will cover various geocapabilities of Elasticsearch to make your searches similar to real-world scenarios.
This book is for programmers who want to learn about real-time communication and utilize the full potential of WebRTC. It is assumed that you have working knowledge of setting up a basic telecom infrastructure as well as basic programming and scripting knowledge.
About This Book Make the most of Lucene by understanding its philosophy and leveraging the data searching capability of your application Explore techniques to design scalable and succinct search applications Packed with clear, step-by-step recipes to walk you through the capabilities of Lucene Who This Book Is ForThis book is for software developers who are new to Lucene and who want to explore the more advanced topics to build a search engine. Knowledge of Java is necessary to follow the code samples. You will learn core concepts, best practices, and also advanced features, in order to build an effective search application.
About This Book Learn the best use cases for using Solr in e-commerce, advertising, real-estate, and other sites Explore Solr internals and customize the scoring algorithm in Solr This is an easy-to-follow book with a step-by-step approach to help you get the best out of Solr search patterns Who This Book Is ForThis book is for developers who already know how to use Solr and are looking at procuring advanced strategies for improving their search using Solr. This book is also for people who work with analytics to generate graphs and reports using Solr. Moreover, if you are a search architect who is looking forward to scale your search using Solr, this is a must have book for you. It would be helpful if you are familiar with the Java programming language.
Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Although there are a variety of ways to get your website found, this book focuses on Search Engine Optimization (SEO). Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic, and do more business.
"SEO Marketing Tips" is a book aimed at the small business owner looking to expand their customer base by improving their web presence. It's also intended for those businesspeople who may or may not be - how do we put this - not the most savvy internet users out there. Even if right now you hardly know a link from Linux, by the time you have finished reading this book, you'll have a competent grasp over all the basics of SEO, and you'll be ready to either create an optimized website or at least hire someone who won't be able to sell you a bunch of digital snake oil "SEO Marketing Tips" explains the lingo of the trade and it gives step-by-step explanations for various SEO processes. The language is clear and concise and easy for folks at any level of computer literacy to process. And hey, you might just find it fun to read, too SEO is short for Search Engine Optimization, and it's the single greatest way to drive online traffic to your website. In other words, it is the superior way to get potential customers thinking about your business. A properly optimized site is much easier for web browsers to find when folks go searching for things online; if a website is like a net hanging out in a river, the better your SEO, the bigger your net And it's as simple as that. But it ain't easy Having a website with pages properly optimized for browsers (that's Google, Yahoo, Bing, etc. by the way) means a whole heckofalot more than just a site that looks nice. It means great content, proper keyword placement, superlative navigability, and great ranking. If all that is essentially gibberish to you, don't worry: it will all make perfect sense after you have finished reading.
New Comprehensive SEO How-To Manual Features Passive Income and Authority Site Optimization Walk-Thrus With Original Advanced Techniques The Ultimate SEO Bible includes optimization techniques gained from 8 books, countless websites and three podcasts. Mason discovered that each source provided different methods: trial and error finally transformed his ideas into 20 high traffic, income-generating websites. As no single source covered SEO from topic selection to ongoing SEO, the Bible was born. Just prior to publication, Mason added several proprietary solutions for Hummingbird (which caused plummeting traffic for several of his own sites.) Many hours of random Google-tinkering passed before the bell rang. The solution was so glaringly obvious that he thought he had to be wrong. He wasn't. Passive income was vital for Mason, who had been laid off like so many others and needed help to make ends meet. He learned that creating small, tightly-focused sites would provide income with little or no work providing that 1. Proper SEO was used prior to topic selection 2. The sites were built on an SEO-friendly platform 3. Each site's content adhered to certain rules 4. Rankings are checked on a regular basis and SEO is tweaked accordingly. Obviously SEO was the key to a new source of income that didn't require much work after the initial setup: though Mason understood the basics, he knew he needed to go further. After months of intense research, he created 20 sites and experimented. The end result: 20 income-generating sites and a massive amount of SEO techniques. Why not place the top-producing on-page, off-page, backlinks, social media and microdata procedures into one single source? Finally a book on SEO that I can really understand I just love the author's laid-back style and humor. I learned that my page rank was horrible: 139. Thanks to the Bible's simple walk-thrus, I'm ranked 2 now -- Maria Sadover. Several of Mason's small sites grew into authority sites, due to yet more research. The Bible also contains methods for growing and maintaining sites that require more effort, but yield far more income. One of the Bible's more unique aspects came about because Hummingbird was released just prior to the Bible's original publication date: Mason was forced to update it with his proprietary SEO techniques. Great comprehensive compilation of optimization methods, and Mason's take on Hummingbird is quite the break-through. -- Cat LeDevic, SEO professional Mason has thrown down a challenge. Prove me wrong, I'll dedicate the next printed Bible version to you, name, site and all Freelance SEO Services Publishing www.freelanceseoservicespublishing.net is a new company dedicated to making high tech fun and accessible to the tech-challenged, while incorporating advanced solutions for tech professionals. As FSSP says, If enough non-technical types work through manuals such as the Bible and emerge as geeks, we'll rename the company Freaks to Geeks
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This book is an easy to follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as clickthrough rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an ongoing SEO campaign.
SEO For 2012: Search Engine Optimization (SEO) Made Easy is the
only DO-IT-YOURSELF SEO GUIDE you need. This book contains all the
SEO strategies for 2012 including strategies and information to
overcome Google's PANDA and PENGUIN Updates. This book is full of
tips, instructions, coding examples, and information you need to
use SEO to optimize your website and dominate the world's leading
search engines. All in Step-By-Step format.
This is a practical, hands-on guide with illustrative examples, which will help you explore the vast universe of Bing maps. If you are a developer who wants to learn how to exploit the numerous features of Bing Maps then this book is ideal for you. It can also be useful for more experienced developers who wish to explore other areas of the APIs. It is assumed that you have some knowledge of JavaScript, HTML, and CSS. For some chapters a working knowledge of .Net and Visual Studio is also needed.
Google Keywords and Search Results tell an interesting tale about our private and public lives. The results tell us as a society where we place our priorities in America. Are we in alignment? Read and find out.
A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs). Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's Knowledge Graph to promote your website. It addresses the latest Google search algorithm changes and guides you on how to deal with them. It tackles the issue of content creation and content marketing and explains how to best solve it. SEO Help is a totally practical, step-by-step guide which in 20, new and easy-to-implement steps gives you the kind of cutting-edge, practical SEO advice you need to optimize your website, increase your search rankings and amplify your digital presence across the many different screens through which the web is accessed. This third, totally re-written edition uses zero jargon, requires no technical knowledge and assumes that your time is precious and you need to know what to do more than finding out the SEO theory behind why you have to do it. - Over 80% entirely new material and practical steps and advice. - Google's semantic search is covered helping you prepare for any future SEO changes. - Practical suggestions on how to fully integrate social media in your SEO. - Includes action plans at the end of each chapter to help you get moving fast. - Easy to get through, dip into it as you will or follow each step sequentially. David Amerland is a best-selling SEO and social media author and speaker. He guides global corporations on the formulation of SEO best practice and social media crisis management techniques. In SEO Help he has created a very accessible, SEO plan that any new webmaster can implement, straight from the very first chapter. The book gives you everything you need to help your website rank fast in Google, attract targeted customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time, energy and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, and it is suitable for a wide variety of websites and every type of online business. It is designed to help you get going quickly and see results within weeks rather than months.
The book will follow a step-by-step tutorial approach to construct an application that allows video conferencing and calls between two browsers and a system for sharing files among a group.This book is ideal for developers new to the WebRTC standards who are interested in adding sensor-driven, real-time, peer-to-peer communication to their web applications. You will only need basic experience with HTML and JavaScript.
101 SEO Secrets by Andrew Wheeler is packed with practical, genuine techniques and advice to get ahead of the competition and increase rankings, traffic and revenue for your business. Understand the SEO Basics and Industry Jargon Discover Profitable Keywords and Generate Traffic Develop a Search Engine Friendly Website Build Website Backlinks and Online Awareness Increase Your Social Media Following Track and Report Your Progress and ROI "Your book provides a tremendous amount of value. It covers a wide range of topics and does it well." - "Bill Slawski, SEO by the Sea" "Andrew has some great tips here for website owners" - "Flippa.com"
A Post-Panda & Post-Penguin SEO Guide |
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