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Books > Computing & IT > Internet > Web browsers > General
Includes two marketer/copywriter worksheets: sales funnel planner
and landing page planner. Are you ready for a new world of search
engine optimization, social media, and content marketing? You had
better be, because Google, Facebook, Twitter, and other popular
Internet marketing tools are changing fast... the companies that
adapt are going to find more opportunities, while their competitors
are going to be left behind.
Get the most up-to-date SEO Blueprint for Ranking in Google for
2013 "In a nutshell this book provides some good solid SEO
strategies to help you rank on Google. With every technique he is
very thorough at explaining why it's important and provides great
examples in applying them." -- Amazon Reviews "His insight into the
subject is unparalleled. I really like the fact that throughout the
book he gives you examples to follow." -- Amazon Reviews "This book
is by the far the most current, up-to-date and helpful of all that
I have read. I would recommend this to everyone who is trying to
succeed with ranking in Google." -- Amazon Reviews "I will
definitely be looking for other books by this author, as I found
this book very useful. Thank you Looking forward to implementing
what I've learned." -- Amazon Reviews Authored by James Green, "How
to Rank in Google: SEO strategies post Panda and Penguin" breaks
down the steps and shows you exactly what steps you need to take to
get to the top of Google. The Google landscape has changed
dramatically since the release first of Google Panda and then
Google Penguin. Webmasters have had to dramatically re-think their
SEO strategies and become much more social animals. This book will
provide you with a full recovery blueprint to get your sites
ranking once more. It looks at both on-page and off-page SEO
strategies and follows tried and tested techniques to use to gain
you a new level of trust with Google. The book will cover such
areas as: How to do effective keyword research; How to evaluate
your competition; How to make your websites 'sticky'; Backlinking
strategies; Social Marketing techniques; Other Marketing
strategies; 'Super-affiliate' secrets; How to become an expert to
both Google and your visitors; The use of new static elements to
raise your trust levels with Google. The book will also reveal the
recommended sites and tools that you too can use. The new methods
are much more user-focused than ever before, with a new emphasis on
demonstrating both quality and expertize to Google and the other
search engines. This book will guide you through this minefield,
without swamping you in jargon and techno-babble to get you ranking
to the top of Google once more
Is Responsive Web Design (RWD) slowing your site down? It doesn't
have to. With this concise book, you'll learn practical techniques
for improving performance with RWD, including a default set of
guidelines you can use as an easy starting point. Web performance
researcher and evangelist Guy Podjarny walks you through several
existing solutions for dealing with RWD performance problems, and
offers advice for choosing optimizations that will be most useful
for your needs. RWD performance problems stem from excessive
downloads of resources, including images, JavaScript and CSS, and
HTML--downloads designed to let your web application adapt to
different screen sizes. Podjarny presents a series of increasingly
larger-scope solutions to each issue, including client-side
techniques and RESS (Responsive + Server Side Components). Address
performance issues by starting with Podjarny's default guidelines
Use a JavaScript image loader and an image transcoding service to
create Responsive Images Reduce JavaScript and CSS downloads with
asynchronous scripts, conditional loading, and multi-viewport CSS
Prioritize resources to avoid excess content in RWD and defer the
load of any content that's not critical Explore server-side
Adaptive Delivery and RESS solutions as an alternative to "pure"
RWD Guy Podjarny, or Guypo for short, is the Chief Technology
Officer (CTO) of Akamai's Web Experience business unit.
Behind Google's deceptively simple interface is immense power
for both market and competitive research--if you know how to use it
well. Sure, basic searches are easy, but complex searches require
specialized skills. This concise book takes you through the full
range of Google's powerful search-refinement features, so you can
quickly find the specific information you need. Learn techniques
ranging from simple Boolean logic to URL parameters and other
advanced tools, and see how they're applied to real-world market
research examples. Incorporate advanced search operators such as
filetype:, intitle:, daterange:, and others into your queries Use
Google filtering tools, including Search Within Results, Similar
Pages, and SafeSearch, among others Explore the breadth of Google
through auxiliary search services like Google News, Google Books,
Google Blog Search, and Google Scholar Acquire advanced Google
skills that result in more effective search engine optimization
(SEO)
How would you like to share your calendar, access your e-mail,
or create and share documents, all online from your
smartphone/mobile device, netbook, or desktop? If you answered yes,
then you should know that the best of all these online applications
and services are being offered for free, from one of the Internet's
biggest names, Google. These apps are in an online suite of
productivity and fun applications called Google Apps.
Getting StartED with Google Apps gets you started collaborating
and creating with Google's online suite of applications on the
Chrome operating systemanalogous to using Microsoft Office on
Windows. The differences are that Google Apps and Chrome are mostly
free and run entirely on the Web.
With this book, you get clear and easy-to-use instructions for
getting up and running with basic Google Apps like Gmail, Google
Voice, and more. Moreover, you get detailed visuals and
step-by-step explanations on the more sophisticated Google apps
like Google Docs, Spreadsheets, Presentations, SketchUp, and more.
So get going and have some fun while you're at it. What you'll
learn How to use Google's suite of online applications, Google Apps
How to set up your home office or company on Google Apps How to
create a collaborative Google Apps environment and online network
How to create, edit and share your Google Docs online How to
communicate and educate with online video How to create websites
for yourself, your organization or the world How to organize and
share your online calendar How to set up and manage organizational
e-mail with custom domains Who this book is for
This book is for any user of the Web, especially a user who
accesses and uses the Web mostly from a smartphone, mobile device,
or netbook--devices that offer little or no hard drive. Of course,
desktop users also apply. Secondly, this book is for business users
andinformation technologymanagers considering Google Apps for
cutting costs and other reasons. Table of Contents Getting Started
with Chrome Gmail Introduction to Google Docs Google Docs Documents
Google Docs Spreadsheets Google Docs Presentations Forms Calendar
Google Sites Google Maps Google Talk Blogger Integrating Google
Apps
Take your first steps in building modern-day component-based web
apps using the latest features and capabilities of React and
TypeScript using this easy-to-follow guide Key Features * Get clear
practices on how to use different React hooks with TypeScript *
Explore different styling approaches in building React web apps *
Become a professional React and TypeScript web developer Book
Description Learn React with TypeScript is designed to help web
developers learn React and TypeScript which powers large-scale apps
for many organizations. This second edition of React with
TypeScript book is updated, enhanced, and improved to cover new
features of React 18. This includes Hooks and state management
libraries, and features included with TypeScript 4 onwards. It
extends to help you create well-structured, and reusable React
components that are easy to read and maintain, leveraging modern
design patterns. You will learn how to ensure all your components
are type safe leveraging TypeScript features including some
advanced types. You will learn how to manage complex states using
Redux. You will learn how to interact with a GraphQL web API.
Finally, you will learn how to write robust unit tests for React
components using Jest. By the end of the book, you will be well on
your way to becoming an expert in both React and TypeScript. What
you will learn * Gain a first-hand experience of TypeScript and its
productivity features * Transpile your TypeScript code into
JavaScript for it to run in a browser * Build React frontend
codebase with Hooks * Interact with REST and GraphQL web APIs *
Design and develop strongly-typed reusable components * Create
automated component tests Who This Book Is For The book is for
JavaScript web developers who wish to explore React and TypeScript
for building secure large-scale web applications. The book assumes
intermediate knowledge of HTML, CSS, and JavaScript.
Leverage Jamstack principles, techniques, and best practices to
build dynamic websites and web apps focused on speed, security, and
accessibility Key Features Understand how JavaScript integrates
with reusable application program interfaces (APIs) and browser
markup to build a serverless web application Gain a solid
understanding of static site development with Gatsby and its
importance in Jamstack Find out how to deploy a Jamstack event
website directly from GitHub using Netlify Book DescriptionJamstack
(JavaScript, API, and Markup) enables web developers to create and
publish modern and maintainable websites and web apps focused on
speed, security, and accessibility by using tools such as Gatsby,
Sanity, and Netlify. Developers working with Jamstack will be able
to put their knowledge to good use with this practical guide to
static site generation and content management. This Jamstack book
takes a hands-on approach to implementation and related
methodologies that will have you up and running with modern web
development in no time. Complete with step-by-step explanations of
essential concepts, practical examples, and self-assessment
questions, you'll begin by building an event and venue schema
structure, and then expand the functionality, exploring all that
the Jamstack has to offer. You'll learn how an example Jamstack is
built, build structured content using Sanity to create a schema,
use GraphQL to expose the content, and employ Gatsby to build an
event website using page and template components and Tailwind CSS
Framework. Lastly, you'll deploy the website to both, a Netlify
server and the Microsoft Static Web Apps Service, and interact with
it using Amazon Alexa. By the end of this book, you'll have gained
the knowledge and skills you need to install, configure, build,
extend, and deploy a simple events website using Jamstack. What you
will learn Discover the Jamstack approach and build speedy, secure,
and accessible websites and web apps with its component
technologies Build an events website by using the Jamstack and the
Gatsby static site generator Create and modify your templates and
pages to build creative web apps Build, modify, and extend
structured content schemas in Sanity Understand Gatsby plugins,
project structure, and files, and how it can be used to build
Jamstack apps Find out how GatsbyJS uses GraphQL to source content
Who this book is forThis book is for web developers looking to
implement Jamstack practically. JavaScript developers who want to
build modern speedy and secure web apps will also find this book
useful. Familiarity with JavaScript and Database programming is
assumed.
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