Includes two marketer/copywriter worksheets: sales funnel planner and landing page planner. Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt are going to find more opportunities, while their competitors are going to be left behind.

Get the most up-to-date SEO Blueprint for Ranking in Google for 2013 "In a nutshell this book provides some good solid SEO strategies to help you rank on Google. With every technique he is very thorough at explaining why it's important and provides great examples in applying them." -- Amazon Reviews "His insight into the subject is unparalleled. I really like the fact that throughout the book he gives you examples to follow." -- Amazon Reviews "This book is by the far the most current, up-to-date and helpful of all that I have read. I would recommend this to everyone who is trying to succeed with ranking in Google." -- Amazon Reviews "I will definitely be looking for other books by this author, as I found this book very useful. Thank you Looking forward to implementing what I've learned." -- Amazon Reviews Authored by James Green, "How to Rank in Google: SEO strategies post Panda and Penguin" breaks down the steps and shows you exactly what steps you need to take to get to the top of Google. The Google landscape has changed dramatically since the release first of Google Panda and then Google Penguin. Webmasters have had to dramatically re-think their SEO strategies and become much more social animals. This book will provide you with a full recovery blueprint to get your sites ranking once more. It looks at both on-page and off-page SEO strategies and follows tried and tested techniques to use to gain you a new level of trust with Google. The book will cover such areas as: How to do effective keyword research; How to evaluate your competition; How to make your websites 'sticky'; Backlinking strategies; Social Marketing techniques; Other Marketing strategies; 'Super-affiliate' secrets; How to become an expert to both Google and your visitors; The use of new static elements to raise your trust levels with Google. The book will also reveal the recommended sites and tools that you too can use. The new methods are much more user-focused than ever before, with a new emphasis on demonstrating both quality and expertize to Google and the other search engines. This book will guide you through this minefield, without swamping you in jargon and techno-babble to get you ranking to the top of Google once more

Is Responsive Web Design (RWD) slowing your site down? It doesn't have to. With this concise book, you'll learn practical techniques for improving performance with RWD, including a default set of guidelines you can use as an easy starting point. Web performance researcher and evangelist Guy Podjarny walks you through several existing solutions for dealing with RWD performance problems, and offers advice for choosing optimizations that will be most useful for your needs. RWD performance problems stem from excessive downloads of resources, including images, JavaScript and CSS, and HTML--downloads designed to let your web application adapt to different screen sizes. Podjarny presents a series of increasingly larger-scope solutions to each issue, including client-side techniques and RESS (Responsive + Server Side Components). Address performance issues by starting with Podjarny's default guidelines Use a JavaScript image loader and an image transcoding service to create Responsive Images Reduce JavaScript and CSS downloads with asynchronous scripts, conditional loading, and multi-viewport CSS Prioritize resources to avoid excess content in RWD and defer the load of any content that's not critical Explore server-side Adaptive Delivery and RESS solutions as an alternative to "pure" RWD Guy Podjarny, or Guypo for short, is the Chief Technology Officer (CTO) of Akamai's Web Experience business unit.

Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)

How would you like to share your calendar, access your e-mail, or create and share documents, all online from your smartphone/mobile device, netbook, or desktop? If you answered yes, then you should know that the best of all these online applications and services are being offered for free, from one of the Internet's biggest names, Google. These apps are in an online suite of productivity and fun applications called Google Apps.

Getting StartED with Google Apps gets you started collaborating and creating with Google's online suite of applications on the Chrome operating systemanalogous to using Microsoft Office on Windows. The differences are that Google Apps and Chrome are mostly free and run entirely on the Web.

With this book, you get clear and easy-to-use instructions for getting up and running with basic Google Apps like Gmail, Google Voice, and more. Moreover, you get detailed visuals and step-by-step explanations on the more sophisticated Google apps like Google Docs, Spreadsheets, Presentations, SketchUp, and more. So get going and have some fun while you're at it. What you'll learn How to use Google's suite of online applications, Google Apps How to set up your home office or company on Google Apps How to create a collaborative Google Apps environment and online network How to create, edit and share your Google Docs online How to communicate and educate with online video How to create websites for yourself, your organization or the world How to organize and share your online calendar How to set up and manage organizational e-mail with custom domains Who this book is for

This book is for any user of the Web, especially a user who accesses and uses the Web mostly from a smartphone, mobile device, or netbook--devices that offer little or no hard drive. Of course, desktop users also apply. Secondly, this book is for business users andinformation technologymanagers considering Google Apps for cutting costs and other reasons. Table of Contents Getting Started with Chrome Gmail Introduction to Google Docs Google Docs Documents Google Docs Spreadsheets Google Docs Presentations Forms Calendar Google Sites Google Maps Google Talk Blogger Integrating Google Apps

Take your first steps in building modern-day component-based web apps using the latest features and capabilities of React and TypeScript using this easy-to-follow guide Key Features * Get clear practices on how to use different React hooks with TypeScript * Explore different styling approaches in building React web apps * Become a professional React and TypeScript web developer Book Description Learn React with TypeScript is designed to help web developers learn React and TypeScript which powers large-scale apps for many organizations. This second edition of React with TypeScript book is updated, enhanced, and improved to cover new features of React 18. This includes Hooks and state management libraries, and features included with TypeScript 4 onwards. It extends to help you create well-structured, and reusable React components that are easy to read and maintain, leveraging modern design patterns. You will learn how to ensure all your components are type safe leveraging TypeScript features including some advanced types. You will learn how to manage complex states using Redux. You will learn how to interact with a GraphQL web API. Finally, you will learn how to write robust unit tests for React components using Jest. By the end of the book, you will be well on your way to becoming an expert in both React and TypeScript. What you will learn * Gain a first-hand experience of TypeScript and its productivity features * Transpile your TypeScript code into JavaScript for it to run in a browser * Build React frontend codebase with Hooks * Interact with REST and GraphQL web APIs * Design and develop strongly-typed reusable components * Create automated component tests Who This Book Is For The book is for JavaScript web developers who wish to explore React and TypeScript for building secure large-scale web applications. The book assumes intermediate knowledge of HTML, CSS, and JavaScript.

Leverage Jamstack principles, techniques, and best practices to build dynamic websites and web apps focused on speed, security, and accessibility Key Features Understand how JavaScript integrates with reusable application program interfaces (APIs) and browser markup to build a serverless web application Gain a solid understanding of static site development with Gatsby and its importance in Jamstack Find out how to deploy a Jamstack event website directly from GitHub using Netlify Book DescriptionJamstack (JavaScript, API, and Markup) enables web developers to create and publish modern and maintainable websites and web apps focused on speed, security, and accessibility by using tools such as Gatsby, Sanity, and Netlify. Developers working with Jamstack will be able to put their knowledge to good use with this practical guide to static site generation and content management. This Jamstack book takes a hands-on approach to implementation and related methodologies that will have you up and running with modern web development in no time. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, you'll begin by building an event and venue schema structure, and then expand the functionality, exploring all that the Jamstack has to offer. You'll learn how an example Jamstack is built, build structured content using Sanity to create a schema, use GraphQL to expose the content, and employ Gatsby to build an event website using page and template components and Tailwind CSS Framework. Lastly, you'll deploy the website to both, a Netlify server and the Microsoft Static Web Apps Service, and interact with it using Amazon Alexa. By the end of this book, you'll have gained the knowledge and skills you need to install, configure, build, extend, and deploy a simple events website using Jamstack. What you will learn Discover the Jamstack approach and build speedy, secure, and accessible websites and web apps with its component technologies Build an events website by using the Jamstack and the Gatsby static site generator Create and modify your templates and pages to build creative web apps Build, modify, and extend structured content schemas in Sanity Understand Gatsby plugins, project structure, and files, and how it can be used to build Jamstack apps Find out how GatsbyJS uses GraphQL to source content Who this book is forThis book is for web developers looking to implement Jamstack practically. JavaScript developers who want to build modern speedy and secure web apps will also find this book useful. Familiarity with JavaScript and Database programming is assumed.