This CRM masterclass gives you a proven approach to modern customer relationship management Key Features Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years Combines technical knowledge and business experience to provide a powerful guide to CRM implementation Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance Book DescriptionCRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you're looking for an expert guide to real-world CRM implementations, this book is for you. What you will learn Deliver CRM systems that are on time, on budget, and bring lasting value to organizations Build CRM that excels at operations, analytics, and collaboration Gather requirements effectively: identify key pain points, objectives, and functional requirements Develop customer insight through 360-degree client view and client profiling Turn customer requirements into a CRM design spec Architect your CRM platform Bring machine learning and artificial intelligence into your CRM system Ensure compliance with GDPR and other critical regulations Choose between on-premise, cloud, and hybrid hosting solutions Who this book is forCRM practitioners who want to update their work with new, proven techniques and approaches

Build and deploy scalable applications on the Salesforce Lightning Platform using the latest features of Spring '19 Key Features An end-to end-guide with practice tests to help you achieve the Salesforce Platform Developer certification Design data models, user interfaces, and business logic for your custom applications Understand the complete development life cycle from designing to testing Book DescriptionSalesforce Lightning Platform, used to build enterprise apps, is being increasingly adopted by admins, business analysts, consultants, architects, and especially developers. With this Salesforce certification, you'll be able to enhance your development skills and become a valuable member of your organization. This certification guide is designed to be completely aligned with the official exam study guide for the latest Salesforce Certified Platform Developer I release and includes updates from Spring '19. Starting with Salesforce fundamentals and performing data modeling and management, you'll progress to automating logic and processes and working on user interfaces with Salesforce components. Finally, you'll learn how to work with testing frameworks, perform debugging, and deploy metadata, and get to grips with useful tips and tricks. Each chapter concludes with sample questions that are commonly found in the exam, and the book wraps up with mock tests to help you prepare for the DEV501 certification exam. By the end of the book, you'll be ready to take the exam and earn your Salesforce Certified Platform Developer I certification. What you will learn Solve sample questions and mock tests and work with exam patterns Gain an understanding of declarative Salesforce tools such as Process Builder, flows, and many more Code in Salesforce using the Developer Console and IDEs Grasp the basics of object-oriented programming Write Apex classes, Visualforce pages, and Apex test classes with easy-to-follow steps Explore the different deployment tools that you can use to push metadata to different environments Build custom declarative apps and programs on Force.com platforms Who this book is forThe Salesforce Platform Developer I Certification Guide is for you if you want to learn how to develop and deploy business logic and user interfaces using the capabilities of the Lightning Platform. No prior knowledge of Apex programming is required.

Build modern, scalable, and cloud-ready single-page applications using ASP.NET Core, React, TypeScript, and Azure Key Features Explore the full potential and latest features of .NET Core 3.0, TypeScript 3, and React Learn how to manage data, application design, and packaging, and secure your web apps Discover best practices for using React and TypeScript to build a scalable frontend that interacts with REST APIs Book DescriptionMicrosoft's ASP.NET Core is a robust and high-performing cross-platform web API framework, and Facebook's React uses declarative JavaScript to drive a rich, interactive user experience on the client-side web. Together, they can be used to build full stack apps with enhanced security and scalability at each layer. This book will start by taking you through React and TypeScript components to build an intuitive single-page application. You'll understand how to design scalable REST APIs that can integrate with a React-based frontend. You'll get to grips with the latest features, popular patterns, and tools available in the React ecosystem, including function-based components, React Router, and Redux. The book shows how you can use TypeScript along with React to make the frontend robust and maintainable. You'll then cover important .NET Core features such as API controllers, attribute routing, and model binding to help you build a sturdy backend. Additionally, you'll explore API security with ASP.NET Core identity and authorization policies, and write reliable unit tests using both .NET Core and React before you deploy your app to the Azure cloud. By the end of the book, you'll have gained all the knowledge you need to enhance your C# and JavaScript skills and build full stack, production-ready applications with ASP.NET Core and React. What you will learn Build RESTful APIs with .NET Core using API controllers Create strongly typed, interactive, and function-based React components using Hooks Build forms efficiently using reusable React components Perform client-side state management with Redux and the React Context API Secure REST APIs with ASP.NET identity and authorization policies Run a range of automated tests on the frontend and backend Implement continuous integration (CI) and continuous delivery (CD) processes into Azure using Azure DevOps Who this book is forIf you're a web developer looking to build solid full-stack web applications with .NET Core and React, this book is for you. Although this book does not assume any knowledge of React, you're expected to have a basic understanding of .NET Core.

Over 70 recipes to effectively apply DevOps best practices and implement Agile, Git, CI-CD & Test automation using Azure DevOps Server (TFS) 2019 Key Features Learn improving code quality using pull requests, branch policies, githooks and git branching design Accelerate the deployment of high quality software by automating build and releases using CI-CD Pipelines. Learn tried and tested techniques to automate database deployments, App Service & Function Deployments in Azure. Book DescriptionAzure DevOps Server, previously known as Team Foundation Server (TFS), is a comprehensive on-premise DevOps toolset with a rich ecosystem of open source plugins. This book is your one stop guide to learn how to effectively use all of these Azure DevOps services to go from zero to DevOps. You will start by building high-quality scalable software targeting .NET, .NET core or Node.js applications. You will learn techniques that will help you to set up end-to-end traceability of your code changes from design through to release. Whether you are deploying software on-premise or in the cloud in App Service, Functions, or Azure VMs, this book will help you learn release management techniques to reduce release failures. Next, you will be able to secure application configuration by using Azure KeyVault. You will also learn how to create and release extensions to the Azure DevOps marketplace and reach million developer ecosystem for feedback. The working extension samples will allow you to iterate changes in your extensions easily and release updates to the marketplace quickly. By the end of this book, techniques provided in the book will help you break down the invisible silos between your software development teams. This will transform you from being a good software development team to an elite modern cross functional software development team. What you will learn Set up a team project for an Agile delivery team, importing requirements from Excel Plan,track, and monitor progress using self updating boards, Sprint and Kanban boards Unlock the features of Git by using branch policies, Git pull requests, forks, and Git hooks Build and release .NET core, SQL and Node.js applications using Azure Pipeline Automate testing by integrating Microsoft and open source testing frameworks Extend Azure DevOps Server to a million developer ecosystem Who this book is forThis book is for anyone looking to succeed with DevOps. The techniques in this book apply to all roles of the software development lifecycle including developers, testers, architects, configuration analysts, site reliability engineers and release managers. If you are a new user you'll learn how to get started; if you are an experienced user you'll learn how to launch your project into a modern and mature DevOps enabled software development team.

Build cross-platform applications of varying complexity for the web, mobile, and VR devices using React tooling Key Features Build React applications at scale using effective React patterns and best practices Explore React features such as Hooks, the Context API, and the Suspense API Extend React's integration with React Native for building cross-platform mobile apps and games Book DescriptionDeveloped by Facebook, React is a popular library for building impressive user interfaces. React extends its capabilities to the mobile platform using the React Native framework and integrates with popular web and mobile tools to build scalable applications. React Projects is your guide to learning React development by using modern development patterns and integrating React with powerful web tools such as GraphQL, Expo, and React 360. You'll start building a real-world project right from the first chapter and get hands on with developing scalable applications as you advance to building more complex projects. Throughout the book, you'll use the latest versions of React and React Native to explore features such as Higher Order Components (HOC), Context, and Hooks on multiple platforms, which will help you build full stack web and mobile applications efficiently. Finally, you'll delve into unit testing with Jest to build test-driven apps. By the end of this React book, you'll have developed the skills necessary to start building scalable React apps across web and mobile platforms. What you will learn Create a wide range of applications using various modern React tools and frameworks Discover how React Hooks modernize state management for React apps Develop progressive web applications using React components Build test-driven React applications using the Jest and Enzyme frameworks Understand full stack development using React, Apollo, and GraphQL Perform server-side rendering using React and React Router Design gestures and animations for a cross-platform game using React Native Who this book is forThe book is for JavaScript developers who want to explore React tooling and frameworks for building cross-platform applications. Basic knowledge of web development, ECMAScript, and React will assist with understanding key concepts covered in this book.

Design end-to-end AR solutions for domains such as marketing, retail, manufacturing, tourism, automation, and training Key Features Use leading AR development frameworks such as ARCore, ARKit, and Vuforia across key industries Identify the market potential of AR for designing visual solutions in different business sectors Build multi-platform AR projects for various platforms such as Unity, iOS, and Android Book DescriptionAugmented reality (AR) is expanding its scope from just being used in mobile and game applications to enterprise. Different industries are using AR to enhance assembly line visualization, guide operators performing difficult tasks, attract more customers, and even improve training techniques. In this book, you'll gain comprehensive insights into different aspects of developing AR-based apps for six different enterprise sectors, focusing on market needs and choosing the most suitable tool in each case. You'll delve into the basics of Unity and get familiar with Unity assets, materials, and resources, which will help you build a strong foundation for working on the different AR projects covered in the book. You'll build real-world projects for various industries such as marketing, retail, and automation in a step-by-step manner. This will give you hands-on experience in developing your own industrial AR apps. While building the projects, you'll explore various AR frameworks used in the enterprise environment such as Vuforia, EasyAR, ARCore, and ARKit, and understand how they can be used by themselves or integrated into the Unity 3D engine to create AR markers, 3D models, and components of an AR app. By the end of this book, you'll be well versed in using different commercial AR frameworks as well as Unity for building robust AR projects. What you will learn Understand the basics of Unity application development and C# scripting Learn how to use Android Studio along with ARCore and Sceneform to build AR prototypes for Android devices Enable AR experiences on the web with ARCore and WebAR Explore emerging AR authoring tools such as Augmented Class! for education Understand the differences and similarities between handheld and head-mounted display (HMD) environments and how to build an app for each target Become well versed in using Xcode with ARKit and SceneKit to develop AR portals for iOS devices Who this book is forThis book is for anyone interested in emerging and interactive technologies or looking to build AR applications for any domain. Although, no prior augmented reality experience is required, having some skills in object-oriented programming (OOP) will be helpful.

Make use of hands-on recipes for many tasks that are typically encountered in both the on-premises as well as the cloud world. Key Features A recipe-based guide to help you build effective administrative solutions Gain hands-on experience with the newly added features of PowerShell Core Manage critical business environments with professional scripting practices Book DescriptionThis book will follow a recipe-based approach and start off with an introduction to the fundamentals of PowerShell, and explaining how to install and run it through simple examples. Next, you will learn how to use PowerShell to access and manipulate data and how to work with different streams as well. You will also explore the object model which will help with regard to PowerShell function deployment. Going forward, you will get familiar with the pipeline in its different use cases. The next set of chapters will deal with the different ways of accessing data in PowerShell. You will also learn to automate various tasks in Windows and Linux using PowerShell Core, as well as explore Windows Server. Later, you will be introduced to Remoting in PowerShell Core and Just Enough Administration concept. The last set of chapters will help you understand the management of a private and public cloud with PowerShell Core. You will also learn how to access web services and explore the high-performance scripting methods. By the end of this book, you will gain the skills to manage complex tasks effectively along with increasing the performance of your environment. What you will learn Leverage cross-platform interaction with systems Make use of the PowerShell recipes for frequent tasks Get a better understanding of the inner workings of PowerShell Understand the compatibility of built-in Windows modules with PowerShell Core Learn best practices associated with PowerShell scripting Avoid common pitfalls and mistakes Who this book is forThis book will be for windows administrators who want to enhance their PowerShell scripting skills to the next level. System administrators wanting to automate common to complex tasks with PowerShell scripts would benefit from this book. Prior understanding on PowerShell would be necessary.

Explore a practical and example-driven approach to understanding SOLIDWORKS 2020 and achieving CSWA and CSWP certification Key Features Gain comprehensive insights into the core aspects of mechanical part modeling Get up to speed with generating assembly designs with both standard and advanced mates Focus on design practices for both 2D as well as 3D modeling and prepare to achieve CWSP and CWSA certification Book DescriptionSOLIDWORKS is the leading choice for 3D engineering and product design applications across industries such as aviation, automobiles, and consumer product design. This book takes a practical approach to getting you up and running with SOLIDWORKS 2020. You'll start with the basics, exploring the software interface and working with drawing files. The book then guides you through topics such as sketching, building complex 3D models, generating dynamic and static assemblies, and generating 2D engineering drawings to equip you for mechanical design projects. You'll also do practical exercises to get hands-on with creating sketches, 3D part models, assemblies, and drawings. To reinforce your understanding of SOLIDWORKS, the book is supplemented by downloadable files that will help you follow up with the concepts and exercises found in the book. By the end of this book, you'll have gained the skills you need to create professional 3D mechanical models using SOLIDWORKS, and you'll be able to prepare effectively for the Certified SOLIDWORKS Associate (CSWA) and Certified SOLIDWORKS Professional (CSWP) exams. What you will learn Understand the fundamentals of SOLIDWORKS and parametric modeling Create professional 2D sketches as bases for 3D models using simple and advanced modeling techniques Use SOLIDWORKS drawing tools to generate standard engineering drawings Evaluate mass properties and materials for designing parts and assemblies Understand the objectives and the formats of the CSWA and CSWP exams Discover expert tips and tricks to generate different part and assembly configurations for your mechanical designs Who this book is forThis book is for aspiring engineers, designers, drafting technicians, or anyone looking to get started with the latest version of SOLIDWORKS. Anyone interested in becoming a Certified SOLIDWORKS Associate (CSWA) or Certified SOLIDWORKS Professional (CSWP) will also find this book useful.

Create powerful data visualizations and unlock intelligent business insights with Tableau Key Features Explore all the latest Tableau 2019 features and redefine business analytics for your organization Create impressive data visualizations and interactive dashboards to get insights from your data Learn effective data storytelling to transform how your business leverages data and makes decisions Book DescriptionTableau is the gold standard of business intelligence and visual analytics tools in every industry. It enables rapid data visualization and interpretation with charts, graphs, dashboards, and much more. Updated with the latest features of Tableau, this book takes you from the foundations of the Tableau 2019 paradigm through to advanced topics. This third edition of the bestselling guide by Tableau Zen Master, Joshua Milligan, will help you come to grips with updated features, such as set actions and transparent views. Beginning with installation, you'll create your first visualizations with Tableau and then explore practical examples and advanced techniques. You'll create bar charts, tree maps, scatterplots, time series, and a variety of other visualizations. Next, you'll discover techniques to overcome challenges presented by data structure and quality and engage in effective data storytelling and decision making with business critical information. Finally, you'll be introduced to Tableau Prep, and learn how to use it to integrate and shape data for analysis. By the end of this book, you will be equipped to leverage the powerful features of Tableau 2019 for decision making. What you will learn Develop stunning visualizations that explain complexity with clarity Explore the exciting new features of Tableau Desktop and Tableau Prep Connect to various data sources to bring all your data together Uncover techniques to prep and structure your data for easy analysis Create and use calculations to solve problems and enrich analytics Master advanced topics such as sets, LOD calcs, and much more Enable smart decisions with clustering, distribution, and forecasting Share your data stories to build a culture of trust and action Who this book is forThis Tableau book is for anyone who wants to understand data. If you're new to Tableau, don't worry. This book builds on the foundations to help you understand how Tableau really works and then builds on that knowledge with practical examples before moving on to advanced techniques. Working experience with databases will be useful but is not necessary to get the most out of this book.