Efficiently manage and administer enterprise environments using Microsoft Windows Server 2019 Key Features Leverage Windows Server 2019 to improve enterprise workflow efficiency and increase productivity Deliver enterprise-grade cloud services that can be applied in your infrastructure Get up and running with PowerShell and the all-new Hyper-V improvements Book DescriptionDo you want to get up and running with essential administrative tasks in Windows Server 2019? This second edition of the Windows Server 2019 Cookbook is packed with practical recipes that will help you do just that. The book starts by taking you through the basics that you need to know to get a Windows Server operating system working, before teaching you how to navigate through daily tasks using the upgraded graphical user interface (GUI). You'll then learn how to compose an optimal Group Policy and perform task automation with PowerShell scripting. As you advance, you'll get to grips with faster app innovation, improved Windows security measures, and hybrid cloud environments. After you've explored the functions available to provide remote network access to your users, you'll cover the new Hyper-V enhancements. Finally, this Windows Server book will guide you through practical recipes relating to Azure integration and important tips for how to manage a Windows Server environment seamlessly. By the end of this book, you'll be well-versed with Windows Server 2019 essentials and have the skills you need to configure Windows services and implement best practices for securing a Windows Server environment. What you will learn Get up and running with Windows Server 2019's new features Install, configure, and administer Windows Server 2019 effectively Configure the server to host any enterprise application Discover ways to manage a server without a GUI Safeguard your virtual machines in the event of server failure Explore new ways to integrate Windows Server with Microsoft Azure Deploy Windows containers using Docker Who this book is forThis Windows Server 2019 book is for system administrators and IT professionals who have basic experience in Windows environments and are interested in acquiring the skills and knowledge needed to manage and maintain the core infrastructure required for a Windows Server 2019 environment.

Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer data Key Features Unlock the full potential of advanced Zoho CRM features to supercharge your business solutions Customize your Zoho CRM solutions to achieve scalable and long-term customer engagement Streamline your entire business for digital transformation by integrating CRM with different Zoho products and applications Book DescriptionZoho CRM is one of the most user-friendly, configurable, and competitively priced CRM systems for managing all your customer relationships. When tailored effectively to your business, it empowers your team to work smarter and helps your business to achieve more profitable and scalable growth. This book will show you how to make the most of Zoho CRM to increase productivity. You'll start by learning about the foundation modules of Zoho CRM such as Leads, Deals, Contacts, and Accounts, and understand their functionalities that enable you to build effective solutions. Then, you'll explore innovative workflows that will help you to save time and make sure that your sales teams are proactively managing opportunities and clients. The book also focuses on Zoho Marketplace, as well as how to extend the functionality of Zoho CRM using custom functions. You'll cover real-world use cases that will inspire you to extend your Zoho adoption by integrating Zoho CRM with other Zoho apps such as Zoho Campaigns, Zoho Forms, Zoho Survey, and SalesIQ. Finally, you'll discover best practices for adapting and evolving your CRM solutions and maintaining your CRM to achieve continuous improvement. By the end of this CRM book, you'll have set up a CRM solution that will be fit for the next 10 years of business growth. What you will learn Manage customer relationships and acquire new customers quickly Understand the importance of Leads, Deals, Contacts, and Accounts modules Use game-changing workflows and automation to manage opportunities and clients Explore how custom functions can extend the functionality of your CRM Integrate Zoho CRM with other Zoho apps such as Zoho Campaigns, Forms, Survey, and Creator Discover how to keep your CRM fit for the future and achieve continuous growth Who this book is forThis book is for you if you're a business manager or a business owner interested in learning how the Zoho platform can help transform your business and are looking to gain a practical understanding of how to choose an app from the vast array of Zoho products. Whether you're new to Zoho or have basic experience and want to learn more about its features and apps, this book can help you. Expert Zoho users who want to develop custom solutions for their business will also find this book useful. Foundational knowledge of CRM concepts is expected to get the most out of this book.

Enhance your Azure administration and Azure DevOps skills and get up and running with networking, security, automation, and effective cost management Key Features Explore a variety of administration patterns used for different cloud architectures Discover best practices for administering various IT systems hosted in Azure Administer, automate, and manage your Azure cloud environment effectively Book DescriptionMicrosoft Azure is one of the upcoming cloud platforms that provide cost-effective solutions and services to help businesses overcome complex infrastructure-related challenges. This book will help you scale your cloud administration skills with Microsoft Azure. Learn Azure Administration starts with an introduction to the management of Azure subscriptions, and then takes you through Azure resource management. Next, you'll configure and manage virtual networks and find out how to integrate them with a set of Azure services. You'll then handle the identity and security for users with the help of Azure Active Directory, and manage access from a single place using policies and defined roles. As you advance, you'll get to grips with receipts to manage a virtual machine. The next set of chapters will teach you how to solve advanced problems such as DDoS protection, load balancing, and networking for containers. You'll also learn how to set up file servers, along with managing and storing backups. Later, you'll review monitoring solutions and backup plans for a host of services. The last set of chapters will help you to integrate different services with Azure Event Grid, Azure Automation, and Azure Logic Apps, and teach you how to manage Azure DevOps. By the end of this Azure book, you'll be proficient enough to easily administer your Azure-based cloud environment. What you will learn Explore different Azure services and understand the correlation between them Secure and integrate different Azure components Work with a variety of identity and access management (IAM) models Find out how to set up monitoring and logging solutions Build a complete skill set of Azure administration activities with Azure DevOps Discover efficient scaling patterns for small and large workloads Who this book is forThis book is for cloud administrators, system administrators, and IT professionals who want to scale up their skillset and enter the world of cloud computing. IT professionals and engineers who are already familiar with the basics of the Azure services and are looking for a step-by-step guide to solving the most common Azure problems will also find this book useful. Basic understanding of cloud concepts such as IaaS, PaaS, virtualization, networking, and common Azure services is required.

Become a proficient Odoo developer and increase your productivity while building Odoo business applications Key Features Set up the Odoo development environment and learn how to test and debug your code Use the ORM framework to work with data and implement business logic supporting business rules Design user interfaces, web pages, and business reports using the Odoo framework's web components Book DescriptionOdoo is fast becoming the reference open source platform for business applications thanks to the fact that it provides the infrastructure needed for developers to deliver software solutions for any business process quickly. Odoo's layered module approach makes it particularly effective for combining and extending features. This updated fifth edition is a tutorial-style introduction to essential Odoo development topics. The book starts by covering the development essentials for building business applications and takes you through Odoo installation and configuration, gradually transitioning from having no specific knowledge of Odoo to being ready for application development. You'll then learn how to develop your first Odoo application, while covering topics such as models and views. Later chapters will get you up to speed with using server APIs to add business logic, helping you lay a solid foundation for advanced topics. As you progress, you'll get equipped to build and customize your applications and explore the new features available in Odoo 12 and beyond, such as in-memory ORM and computed writable fields. Finally, you'll gain insights into building business logic and using the Odoo API to integrate with various applications. By the end of this book, you'll be able to build business apps from scratch using the latest version of Odoo. What you will learn Install Odoo from source and organize the development environment Create your first Odoo app from scratch Understand the application components available in Odoo Structure the application's data model using ORM features Use the ORM API to implement the business logic layer Design a graphical user interface (GUI) for the web client and website Use the Odoo External API to interface with external systems Deploy and maintain your application in production environments Who this book is forThis book is for developers who want to learn Odoo application development and quickly become productive while creating business applications. Teachers, trainers, and Odoo team managers will also find the book useful for helping their students or trainees to learn Odoo development skills. Basic knowledge of Python programming is required to get started with the book

An architect's guide to designing, implementing, and integrating DevOps in the enterprise Key Features Design a DevOps architecture that is aligned with the overall enterprise architecture Design systems that are ready for AIOps and make the move toward NoOps Architect and implement DevSecOps pipelines, securing the DevOps enterprise Book DescriptionDigital transformation is the new paradigm in enterprises, but the big question remains: is the enterprise ready for transformation using native technology embedded in Agile/DevOps? With this book, you'll see how to design, implement, and integrate DevOps in the enterprise architecture while keeping the Ops team on board and remaining resilient. The focus of the book is not to introduce the hundreds of different tools that are available for implementing DevOps, but instead to show you how to create a successful DevOps architecture. This book provides an architectural overview of DevOps, AIOps, and DevSecOps - the three domains that drive and accelerate digital transformation. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this DevOps book will help you to successfully integrate DevOps into enterprise architecture. You'll learn what AIOps is and what value it can bring to an enterprise. Lastly, you will learn how to integrate security principles such as zero-trust and industry security frameworks into DevOps with DevSecOps. By the end of this DevOps book, you'll be able to develop robust DevOps architectures, know which toolsets you can use for your DevOps implementation, and have a deeper understanding of next-level DevOps by implementing Site Reliability Engineering (SRE). What you will learn Create DevOps architecture and integrate it with the enterprise architecture Discover how DevOps can add value to the quality of IT delivery Explore strategies to scale DevOps for an enterprise Architect SRE for an enterprise as next-level DevOps Understand AIOps and what value it can bring to an enterprise Create your AIOps architecture and integrate it into DevOps Create your DevSecOps architecture and integrate it with the existing DevOps setup Apply zero-trust principles and industry security frameworks to DevOps Who this book is forThis book is for enterprise architects and consultants who want to design DevOps systems for the enterprise. It provides an architectural overview of DevOps, AIOps, and DevSecOps. If you're looking to learn about the implementation of various tools within the DevOps toolchain in detail, this book is not for you.

A comprehensive introduction to automated application deployment on Kubernetes for beginners Key Features Effectively manage applications deployed in Kubernetes using Helm Learn to install, upgrade, share, and manage applications deployed in Kubernetes Get up and running with a package manager for Kubernetes Book DescriptionContainerization is currently known to be one of the best ways to implement DevOps. While Docker introduced containers and changed the DevOps era, Google developed an extensive container orchestration system, Kubernetes, which is now considered the frontrunner in container orchestration. With the help of this book, you'll explore the efficiency of managing applications running on Kubernetes using Helm. Starting with a short introduction to Helm and how it can benefit the entire container environment, you'll then delve into the architectural aspects, in addition to learning about Helm charts and its use cases. You'll understand how to write Helm charts in order to automate application deployment on Kubernetes. Focused on providing enterprise-ready patterns relating to Helm and automation, the book covers best practices for application development, delivery, and lifecycle management with Helm. By the end of this Kubernetes book, you will have learned how to leverage Helm to develop an enterprise pattern for application delivery. What you will learn Develop an enterprise automation strategy on Kubernetes using Helm Create easily consumable and configurable Helm charts Use Helm in orchestration tooling and Kubernetes operators Explore best practices for application delivery and life cycle management Leverage Helm in a secure and stable manner that is fit for your enterprise Discover the ins and outs of automation with Helm Who this book is forThis book is for Kubernetes developers or administrators who are interested in learning Helm to provide automation for application development on Kubernetes. Although no prior knowledge of Helm is required, basic knowledge of Kubernetes application development will be useful.

There is no doubt that there has been much excitement regarding the pioneering contributions of artificial intelligence (AI), the internet of things (IoT), and blockchain technologies and tools in visualizing and realizing smarter as well as sophisticated systems and services. However, researchers are being bombarded with various machine and deep learning algorithms, which are categorized as a part and parcel of the enigmatic AI discipline. The knowledge discovered gets disseminated to actuators and other concerned systems in order to empower them to intelligently plan and insightfully execute appropriate tasks with clarity and confidence. The IoT processes in conjunction with the AI algorithms and blockchain technology are bound to lay out a stimulating foundation for producing and sustaining smarter systems for society. Advancing Smarter and More Secure Industrial Applications Using AI, IoT, and Blockchain Technology articulates and accentuates various AI algorithms, fresh innovations in the IoT, and blockchain spaces. The domain of transforming raw data to information and to relevant knowledge is gaining prominence with the availability of data ingestion, processing, mining, analytics algorithms, platforms, frameworks, and other accelerators. Covering topics such as blockchain applications, Industry 4.0, and cryptography, this book serves as a comprehensive guide for AI researchers, faculty members, IT professionals, academicians, students, researchers, and industry professionals.

Learn Azure's cloud capabilities with the help of this introductory guide to employing Azure for your cloud infrastructure needs. Key Features Get a clear overview of Azure's capabilities and benefits, and learn how to get started efficiently Develop the ability to opt for cloud architecture and design that best fits your organization Leverage Azure opportunities for cost savings and optimization Book DescriptionMicrosoft Azure is a powerful cloud computing platform that offers a multitude of services and capabilities for organizations of any size moving to a cloud strategy. Azure Strategy and Implementation Guide Third Edition encapsulates the entire spectrum of measures involved in Azure deployment that includes understanding Azure fundamentals, choosing a suitable cloud architecture, building on design principles, becoming familiar with Azure DevOps, and learning best practices for optimization and management. The book begins by introducing you to the Azure cloud platform and demonstrating the substantial scope of digital transformation and innovation that can be achieved by leveraging Azure's capabilities. The guide further acquaints you with practical insights on application modernization, Azure Infrastructure as a Service (IaaS) deployment, infrastructure management, key application architectures, best practices of Azure DevOps, and Azure automation. By the end of this book, you will be proficient in driving Azure operations right from the planning and cloud migration stage to cost management and troubleshooting. What you will learn Deploy and run Azure infrastructure services Carry out detailed planning for migrating applications to the cloud with Azure Move underlying code class structure into a serverless model Use a gateway to isolate your services and applications Define roles and responsibilities in DevOps Implement release & deployment coordination and automation Who this book is forAzure Strategy and Implementation Guide Third Edition is designed to benefit Azure architects, cloud solution architects, Azure developers, Azure administrators, and anyone who wants to develop an expertise in operating and administering the Azure cloud. A basic familiarity with operating systems and databases will help you grasp the concepts covered in this book.

Transform your app ideas into fully functional prototypes with the help of expert tips and best practices from Mendix partners Key Features Meet the ever-increasing demand for software solution delivery without having to write any code Build high-availability, low-cost applications unlike those developed via a traditional software engineering approach Explore Mendix from product design through to delivery using real-world scenarios Book DescriptionLow-code is a visual approach to application development. It enables developers of varying experience levels to create web and mobile apps using drag-and-drop components and model-driven logic through a graphic user interface. Mendix is among the fastest-growing platforms that enable low-code enthusiasts to put their software ideas into practice without having to write much code, and Building Low-Code Applications with Mendix will help you get up and running with the process using examples and practice projects. The book starts with an introduction to Mendix, along with the reasons for using this platform and its tools for creating your first app. As you progress, you'll explore Mendix Studio Pro, the visual environment that will help you learn Mendix app creation. Once you have your working app ready, you'll understand how to enhance it with custom business logic and rules. Next, you'll find out how to defend your app against bad data, troubleshoot and debug it, and finally, connect it with real-world business platforms. You'll build practical skills as the book is filled with examples, real-world scenarios, and explanations of the tools needed to help you build low-code apps successfully. By the end of this book, you'll have understood the concept of low-code development, learned how to use Mendix effectively, and developed a working app. What you will learn Gain a clear understanding of what low-code development is and the factors driving its adoption Become familiar with the various features of Mendix for rapid application development Discover concrete use cases of Studio Pro Build a fully functioning web application that meets your business requirements Get to grips with Mendix fundamentals to prepare for the Mendix certification exam Understand the key concepts of app development such as data management, APIs, troubleshooting, and debugging Who this book is forThis book is for tech-savvy business analysts and citizen developers who want to get started with Mendix for rapid mobile and web application development. The book is also helpful for seasoned developers looking to learn a new tool/platform and for anyone passionate about designing technical solutions without wanting to indulge in the complexities of writing code. The book assumes beginner-level knowledge of object-oriented programming and the ability to translate technical solutions from business requirements.

Build, deploy, and manage containers with the next-generation engine and tools Key Features Discover key differences between Docker and Podman Build brand new container images with Buildah, the Podman companion Learn how to manage and integrate containers securely in your existing infrastructure Book DescriptionAs containers have become the new de facto standard for packaging applications and their dependencies, understanding how to implement, build, and manage them is now an essential skill for developers, system administrators, and SRE/operations teams. Podman and its companion tools Buildah and Skopeo make a great toolset to boost the development, execution, and management of containerized applications. Starting with the basic concepts of containerization and its underlying technology, this book will help you get your first container up and running with Podman. You'll explore the complete toolkit and go over the development of new containers, their lifecycle management, troubleshooting, and security aspects. Together with Podman, the book illustrates Buildah and Skopeo to complete the tools ecosystem and cover the complete workflow for building, releasing, and managing optimized container images. Podman for DevOps provides a comprehensive view of the full-stack container technology and its relationship with the operating system foundations, along with crucial topics such as networking, monitoring, and integration with systemd, docker-compose, and Kubernetes. By the end of this DevOps book, you'll have developed the skills needed to build and package your applications inside containers as well as to deploy, manage, and integrate them with system services. What you will learn Understand Podman's daemonless approach as a container engine Run, manage, and secure containers with Podman Discover the strategies, concepts, and command-line options for using Buildah to build containers from scratch Manage OCI images with Skopeo Troubleshoot runtime, build, and isolation issues Integrate Podman containers with existing networking and system services Who this book is forThe book is for cloud developers looking to learn how to build and package applications inside containers and system administrators who want to deploy, manage, and integrate them with system services and orchestration solutions. This book provides a detailed comparison between Docker and Podman to aid you in learning Podman quickly.

Learn how to bring your data to life with this hands-on guide to visual analytics with Tableau Key Features Master the fundamentals of Tableau Desktop and Tableau Prep Learn how to explore, analyze, and present data to provide business insights Build your experience and confidence with hands-on exercises and activities Book DescriptionLearning Tableau has never been easier, thanks to this practical introduction to storytelling with data. The Tableau Workshop breaks down the analytical process into five steps: data preparation, data exploration, data analysis, interactivity, and distribution of dashboards. Each stage is addressed with a clear walkthrough of the key tools and techniques you'll need, as well as engaging real-world examples, meaningful data, and practical exercises to give you valuable hands-on experience. As you work through the book, you'll learn Tableau step by step, studying how to clean, shape, and combine data, as well as how to choose the most suitable charts for any given scenario. You'll load data from various sources and formats, perform data engineering to create new data that delivers deeper insights, and create interactive dashboards that engage end-users. All concepts are introduced with clear, simple explanations and demonstrated through realistic example scenarios. You'll simulate real-world data science projects with use cases such as traffic violations, urban populations, coffee store sales, and air travel delays. By the end of this Tableau book, you'll have the skills and knowledge to confidently present analytical results and make data-driven decisions. What you will learn Become an effective user of Tableau Prep and Tableau Desktop Load, combine, and process data for analysis and visualization Understand different types of charts and when to use them Perform calculations to engineer new data and unlock hidden insights Add interactivity to your visualizations to make them more engaging Create holistic dashboards that are detailed and user-friendly Who this book is forThis book is for anyone who wants to get started on visual analytics with Tableau. If you're new to Tableau, this Workshop will get you up and running. If you already have some experience in Tableau, this book will help fill in any gaps, consolidate your understanding, and give you extra practice of key tools.

Learn how to use Power BI to deliver the insights needed to help your enterprise survive and thrive Key Features Learn simple through to advanced Power BI features in a clear, concise way using real-world examples Develop powerful analytical models and reports that extract key business insights Publish, share and collaborate on impressive reports, dashboards, apps, and goals Book DescriptionTo succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This updated second edition of Learn Power BI takes you on a journey of data exploration and discovery, using Microsoft Power BI to ingest, cleanse, and organize data in order to unlock key business insights that can then be shared with others. This newly revised and expanded edition of Learn Power BI covers all of the latest features and interface changes and takes you through the fundamentals of business intelligence projects, how to deploy, adopt, and govern Power BI within your organization, and how to leverage your knowledge in the marketplace and broader ecosystem that is Power BI. As you progress, you will learn how to ingest, cleanse, and transform your data into stunning visualizations, reports, and dashboards that speak to business decision-makers. By the end of this Power BI book, you will be fully prepared to be the data analysis hero of your organization - or even start a new career as a business intelligence professional. What you will learn Get up and running quickly with Power BI Understand and plan your business intelligence projects Connect to and transform data using Power Query Create data models optimized for analysis and reporting Perform simple and complex DAX calculations to enhance analysis Discover business insights and create professional reports Collaborate via Power BI dashboards, apps, goals, and scorecards Deploy and govern Power BI, including using deployment pipelines Who this book is forIf you're an IT manager, data analyst, or BI user new to using Power BI for solving business intelligence problems, this book is for you. You'll also find this book helpful if you want to migrate from other BI tools to create powerful and interactive dashboards. No experience of working with Power BI is expected.

An enterprise Java developer's guide to learning JAX-RS, context and dependency injection, JavaServer Faces (JSF), and microservices with Eclipse MicroProfile using the latest features of Jakarta EE Key Features Explore Jakarta EE's latest features and API specifications and discover their benefits Build and deploy microservices using Jakarta EE 8 and Eclipse MicroProfile Build robust RESTful web services for various enterprise scenarios using the JAX-RS, JSON-P, and JSON-B APIs Book DescriptionJakarta EE is widely used around the world for developing enterprise applications for a variety of domains. With this book, Java professionals will be able to enhance their skills to deliver powerful enterprise solutions using practical recipes. This second edition of the Jakarta EE Cookbook takes you through the improvements introduced in its latest version and helps you get hands-on with its significant APIs and features used for server-side development. You'll use Jakarta EE for creating RESTful web services and web applications with the JAX-RS, JSON-P, and JSON-B APIs and learn how you can improve the security of your enterprise solutions. Not only will you learn how to use the most important servers on the market, but you'll also learn to make the best of what they have to offer for your project. From an architectural point of view, this Jakarta book covers microservices, cloud computing, and containers. It allows you to explore all the tools for building reactive applications using Jakarta EE and core Java features such as lambdas. Finally, you'll discover how professionals can improve their projects by engaging with and contributing to the community. By the end of this book, you'll have become proficient in developing and deploying enterprise applications using Jakarta EE. What you will learn Work with Jakarta EE's most commonly used APIs and features for server-side development Enable fast and secure communication in web applications with the help of HTTP2 Build enterprise applications with reusable components Break down monoliths into microservices using Jakarta EE and Eclipse MicroProfile Improve your enterprise applications with multithreading and concurrency Run applications in the cloud with the help of containers Get to grips with continuous delivery and deployment for shipping your applications effectively Who this book is forThis book is for Java EE developers who want to build enterprise applications or update their legacy apps with Jakarta EE's latest features and specifications. Some experience of working with Java EE and knowledge of web and cloud computing will assist with understanding the concepts covered in this book.

Design, secure, and protect the privacy of edge analytics applications using platforms and tools such as Microsoft's Azure IoT Edge, MicroPython, and Open Source Computer Vision (OpenCV) Key Features Become well-versed with best practices for implementing automated analytical computations Discover real-world examples to extend cloud intelligence Develop your skills by understanding edge analytics and applying it to research activities Book DescriptionEdge analytics has gained attention as the IoT model for connected devices rises in popularity. This guide will give you insights into edge analytics as a data analysis model, and help you understand why it's gaining momentum. You'll begin with the key concepts and components used in an edge analytics app. Moving ahead, you'll delve into communication protocols to understand how sensors send their data to computers or microcontrollers. Next, the book will demonstrate how to design modern edge analytics apps that take advantage of the processing power of modern single-board computers and microcontrollers. Later, you'll explore Microsoft Azure IoT Edge, MicroPython, and the OpenCV visual recognition library. As you progress, you'll cover techniques for processing AI functionalities from the server side to the sensory side of IoT. You'll even get hands-on with designing a smart doorbell system using the technologies you've learned. To remove vulnerabilities in the overall edge analytics architecture, you'll discover ways to overcome security and privacy challenges. Finally, you'll use tools to audit and perform real-time monitoring of incoming data and generate alerts for the infrastructure. By the end of this book, you'll have learned how to use edge analytics programming techniques and be able to implement automated analytical computations. What you will learn Discover the key concepts and architectures used with edge analytics Understand how to use long-distance communication protocols for edge analytics Deploy Microsoft Azure IoT Edge to a Raspberry Pi Create Node-RED dashboards with MQTT and Text to Speech (TTS) Use MicroPython for developing edge analytics apps Explore various machine learning techniques and discover how machine learning is related to edge analytics Use camera and vision recognition algorithms on the sensory side to design an edge analytics app Monitor and audit edge analytics apps Who this book is forIf you are a data analyst, data architect, or data scientist who is interested in learning and practicing advanced automated analytical computations, then this book is for you. You will also find this book useful if you're looking to learn edge analytics from scratch. Basic knowledge of data analytics concepts is assumed to get the most out of this book.

Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is forThis book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.