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Books > History > World history > General
The global operations of the East India Companies were profoundly
shaped by European perceptions of foreign lands. Providing a
cultural perspective absent from existing economic and
institutional histories, Ethnography and Encounter is the first
book to systematically explore how Company agents' understandings
of and attitudes towards Asian peoples and societies informed
institutional approaches to trade, diplomacy, and colonial
governance. Its fine-grained comparisons of Dutch and English
activities in seventeenth-century South Asia show how corporate
ethnography was produced, how it underpinned given modes of
conduct, and how it illuminates connections across space and time.
Ethnography and Encounter identifies deep commonalities between
Dutch and English discourses and practices, their indebtedness to
pan-European ethnographic traditions, and their centrality to wider
histories of European expansion.
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