How to get to master the art of persuasion―from the bestselling author of Talk Like Ted.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.

-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.

-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.

-Why you should speak in third-grade language to persuade adult listeners.

-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Get all the support and guidance you need to permanently stop not being able to speak in public This book is one of the most valuable resources in the world when it comes to everything you need to know about making the stage s your lack of knowledge in public speaking making your life difficult... maybe even miserable? Does it seem like you've tried everything in your power to find your confidence and voice in front of people, and yet, despite your best intentions, you're still plagued with: Not knowing how to speak in front of large crowds Not understanding what to talk about Not knowing how to present your speech to keep peoples attention If this describes you, there are TWO things you should know... First, you are NOT alone It may seem like it sometimes, but not being able to speak in front of people is far more common than you'd think. I ought to know, because I've helped dozen of people with the exact same problem (I'll tell you more about that in just a minute)... Why Changing Your Public Speaking Issues Has Been a Struggle (And More Importantly, Why It's Not Your Fault) " This is one area you must pay attention to... The second thing you need to know? It's not your fault Let me repeat that: If you're constantly beating yourself up over your inability to control your lack of knowledge in public speaking, you're wasting valuable energy, because you're not to blame. Let me explain... There are several oratorical presentations and styles that are often adopted by speakers presenting information to the masses. When it comes to public speaking the deliberate style or manner adopted by the individual to impart, influence or entertain the audience is the main requirement. There are some techniques that should be adopted to ensure the individual undertaking the public speaking task does so with some success. Likely you have never been taught any of these tricks or techniques. And the worst part? The more you blame yourself, the harder it is to CHANGE Make no mistake about it... "The Costs of NOT Learning About Effective Public Speaking Are Just Too High " Your lack of knowledge in public speaking may not be your fault, but that doesn't mean that you shouldn't -- or can't -- do anything to STOP it The costs of continuing to repeat this pattern are just too steep... Like any other interactive scenarios, public speaking can present some levels of stress for the individual concerned. Many public speakers no matter how experienced sometimes go through varying anxiety stages that can be very paralyzing and damaging to their overall presentation. However all is not lost as there are some tried and true methods that can be used to help reduce these unwanted anxiety attacks. As well, think about all of the money you're wasting because of how this can cost you money... the business you're losing due to lack of this knowledge is also time-consuming... So today -- in the next FEW MINUTES, in fact -- we're going to help you STOP the blame game, and learn how you can quickly and easily get your public speaking skills under control... for GOOD That is why I've written this book... "This Book Below Will Show You Exactly What What You Need To Do To Give Great Speeches " As a person just like you who has struggled with getting and staying motivated, I have searched high and low to find the best strategies to fix this problem and I am fully qualified and equipped to help you put an end to the lack of motivation and not finishing things to your satisfaction caused by lack of motivation Successful public speaking is all about capturing and retaining the audience attention for the duration of the presentation. Thus the content of the information being presented should have the priority of providing relevant and informative material. The information should be well thought out and clearly designed to engage the audience's mental and visual capabilities."