The Rhetoric of Donald Trump identifies and analyzes the nationalist and populist themes that dominate the rhetoric of President Trump and links those themes to a persona that has evolved from celebrity outsider to presidential strongman. In the process Robert C. Rowland explains how the nationalist populism and strongman persona in turn demands a vernacular rhetorical style unlike any previous modern president-a style that makes no attempt to lay out a case, requires constant lies, and breaks every norm for how a presidential candidate or president should talk. In stark contrast, our most effective presidents have used rhetoric to present a positive vision of what the nation could achieve. The three most effective presidential uses of rhetoric in the past century-FDR, Reagan, and Obama-all presented a coherent ideological message that, while focused on problems of the moment, was also rooted in a fundamental optimism. In contrast, Trump's message is fundamentally negative. The Rhetoric of Donald Trump explores how the nation could so abruptly shift from a president such as Barack Obama, who emphasized the audacity of hope, to one who in his inaugural address spoke about 'American carnage.' At its core Trump's message is well designed to appeal to voters with an authoritarian personality structure, especially in the white working-class, who feel threatened by the pace of societal change, especially demographic change. Rowland's work illustrates how President Trump's ceremonial speeches violate norms calling for a message of national unity and instead present a divisive message designed to create strongly negative emotions, especially fear and hate. It further reveals how Trump sustains those strong visceral reactions with his use of Twitter to make the rally atmosphere a daily reality for his supporters, a prime example being the Coronavirus Task Force briefings which he transformed from an exercise in desperately needed public health education into a partisan rally. The Rhetoric of Donald Trump is essential reading for scholars, students, and the informed citizen to understand how Trump's rhetoric of nationalist populism with a strongman persona undermines basic principles at the heart of American democracy.

In December 2018, the United States Senate unanimously passed the nation's first antilynching act, the Justice for Victims of Lynching Act. For the first time in US history, legislators, representing the American people, classified lynching as a federal hate crime. While lynching histories and memories have received attention among communication scholars and some interdisciplinary studies of traditional civil rights memorials exist, contemporary studies often fail to examine the politicized nature of the spaces. This volume represents the first investigation of the National Memorial for Peace and Justice and the Legacy Museum, both of which strategically make clear the various links between America's history of racial terror and contemporary mass incarceration conditions, the mistreatment of juveniles, and capital punishment. Racial Terrorism: A Rhetorical Investigation of Lynching focuses on several key social agents and organizations that played vital roles in the public and legal consciousness raising that finally led to the passage of the act. Marouf A. Hasian Jr. and Nicholas S. Paliewicz argue that the advocacy of attorney Bryan Stevenson, the work of the Equal Justice Initiative (EJI), and the efforts of curators at Montgomery's new Legacy Museum all contributed to the formation of a rhetorical culture that set the stage at last for this hallmark lynching legislation. The authors examine how the EJI uses spaces of remembrance to confront audiences with race-conscious messages and measure to what extent those messages are successful.

Leading Your Audience: A Systematic Approach to Public Speaking is designed to prepare students to lead as public speakers in the classroom and beyond. The text increases readers' understanding of the principles and processes of communicating effectively in public situations. As students participate in the process, they become proficient in basic speaking skills, while increasing their confidence successfully in a variety of contexts. Over the course of 11 chapters, students are presented with material compiled in a strategic order to maximize time and learning during the academic term. They learn incrementally while they practice, build proficiency, and complete speech assignments in each chapter. Written in a conversational tone to reduce stress, students navigate through simplified formulas and lists that contain clear and concise content that is cross-referenced throughout the text. The third edition features more timely and detailed examples, practical explanations, and fresh sources. Material on evaluating types of sources for reliability, detecting misinformation and disinformation, the impacts of technology, understanding audience diversity, digital audience considerations, group collaboration, and more has been expanded or added. Extensively class tested, Leading Your Audience is an ideal textbook for foundational or advanced courses in public speaking both in person and online.