Quintilian, born in Spain about 35 CE, became a widely known and highly successful teacher of rhetoric in Rome. "The Orator's Education" ("Institutio Oratoria"), a comprehensive training program in twelve books, draws on his own rich experience. It is a work of enduring importance, not only for its insights on oratory, but for the picture it paints of education and social attitudes in the Roman world.

Quintilian offers both general and specific advice. He gives guidelines for proper schooling (beginning with the young boy); analyzes the structure of speeches; recommends devices that will engage listeners and appeal to their emotions; reviews a wide range of Greek and Latin authors of use to the orator; and counsels on memory, delivery, and gestures.

Donald Russell's new five-volume Loeb Classical Library edition of "The Orator's Education," which replaces an eighty-year-old translation by H. E. Butler, provides a text and facing translation fully up to date in light of current scholarship and well tuned to today's taste. Russell also provides unusually rich explanatory notes, which enable full appreciation of this central work in the history of rhetoric.

A groundbreaking rhetorical framework for the study of transnational digital activismWhat does it mean when we call a movement "global"? How can we engage with digital activism without being "slacktivists"? In Activist Literacies, Jennifer Nish responds to these questions and a larger problem in contemporary public discourse: many discussions and analyses of digital and transnational activism rely on inaccurate language and inadequate frameworks. Drawing on transnational feminist theory and rhetorical analysis, Nish formulates a robust set of tools for nuanced engagement with activist rhetorics. Nish applies her literacies of positionality, orientation, and circulation to case studies that highlight grassroots activism, well-resourced nonprofits, and a decentralized social media challenge; in so doing, she illustrates the complex power dynamics at work in each scenario and demonstrates how activist literacies can be used to understand and engage with efforts to contribute to social change. Written in an accessible, engaging style, Activist Literacies invites scholars, students, and activists to read activist rhetoric that engages with "global" concerns and circulates transnationally via social media.

Become a successful communicator in all your personal and professional endeavors--whether they're face-to-face or virtual--with COMMUNICATE! 15th Edition. This book will engage you in active learning with theory, application and tools for practicing and assessing specific communication skills in interpersonal, intercultural, group, and public speaking settings. Skill-building exercises, including speech-plan action step activities, guide students through the speech preparation process. COMMUNICATE! provides lively contemporary examples and sample student speeches that ground theory, increase comprehension, and help students become skillful communicators. The role of ethics in communication is integrated throughout the text, as is the role of technology and social media. The chapters on listening (Ch. 6) and presentational aids (Ch. 13) have been significantly revised.

Argentinien hat eine uber 100-jahrige Erfahrung als Einwanderungsland. Vom ausgehenden 19. Jahrhundert an liessen sich mehr als sechs Millionen Menschen, vornehmlich aus Europa, in Argentinien nieder. Heute kommen die meisten Einwanderer dagegen aus Lateinamerika und Asien. In Politik, Massenmedien und im Alltag treffen sie auf eine breite Front der Ablehnung. Diese Untersuchung gibt einen Einblick in den Einwanderungsdiskurs der 1990-er Jahre. Sie erforscht allgemeine sprachliche und interaktive Verfahren der Bildung von Gruppen im Gesprach und orientiert sich methodisch an dem konversationsanalytischen Konzept der Membership Categorization. Sie zeigt, wie die Konstruktion von Wir- und Fremdgruppen im Gesprach miteinander verzahnt ist: Wie konstituieren argentinische Sprecher die Gruppen von Einwanderern und Einheimischen? Wie arbeiten sie im Gesprach heraus, was diese Gruppen unterscheidet? Wie definieren sie vor dem Hintergrund der 'neuen' Einwanderung ihre nationale Identitat und welche Konsequenzen hat dies fur die Formulierung der Ablehnung? Diese Fragen werden anhand von Alltagsgesprachen detailliert beantwortet.

A heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. Here, first-timers and experienced pros alike will find everything they need to organize, write, and deliver effective, entertaining speeches - from installations to toasts and roasts. The guide pinpoints every possible speaking contingency - from failed electricity to a bored audience - and for each one tells how to prevent it, what to do about it, and what to say about it. Its treasury of witty, off-the-cuff lines and audience participation devices helps speakers access the perfect words to cover any situation and captivate any audience.

Das Buch beschaftigt sich mit dem in den Jahren 2013 und 2014 in Deutschland gefuhrten Asyldiskurs. Obwohl nur wenige Menschen in Deutschland direkten Kontakt zu Asylbewerbern haben, haben die meisten eine dezidierte Meinung zu Asylbewerberheimen, Asylbewerberzahlen oder dem Asylrecht. Dies lasst sich in erster Linie auf die Rezeption von Medieninhalten als meinungspragende Instanzen zuruckfuhren. Diesen sich in den Medien konstituierenden Asyldiskurs nimmt das Werk in den Blick. Durch die Kombination korpuslinguistischer und hermeneutischer Verfahren werden die Versuche der Diskursakteure, die im Asyldiskurs zentralen Konzepte Verantwortung, Angst und Fremdenfeindlichkeit verschiedentlich zu pragen und dominant zu setzen, analysiert. Dabei zeigt sich, dass die auf diese Konzepte verweisenden Ausdrucke durch ihren haufigen Gebrauch im Asyldiskurs ganz eigene Spezifika der Verwendung entwickeln und eingesetzt werden, um Prozesse der Wissensgenerierung und kollektive Einstellungen zu instruieren.

Women's persuasion and performance in the Age of EnlightenmentOver a century before first-wave feminism, British women's Enlightenment rhetoric prefigured nineteenth-century feminist arguments for gender equality, women's civil rights, professional opportunities, and standardized education. Author Elizabeth Tasker Davis rereads accepted histories of seventeenth- and eighteenth-century British rhetoric, claiming a greater variety and power of women's rhetoric. This recovery of British women's performative and written roles as speakers, spectators, authors, and readers in diverse venues counters the traditional masculine model of European Enlightenment rhetoric. Davis broadens women's Enlightenment rhetorics to include highly public venues such as theaters, clubs, salons, and debating societies, as well as the mediated sites of the periodical essay, the treatise on rhetorical theory, and women's written proposals, plans, defenses and arguments for education. Through these sites, women's rhetorical postures diverged from patriarchal prescriptions rather to deliver protofeminist persuasive performances of wit, virtue, and emotion. Davis examines context, the effects of memory and gendering, and the cultural sites and media of women's rhetoric to reveal a fuller ecology of British Enlightenment rhetoric. Each chapter covers a cultural site of women's rhetorical practice-the court, the stage, the salon, and the printed page. Applying feminist rhetorical theory, Davis documents how women grasped their rhetorical ability in this historical moment and staged a large-scale transformation of British women from subalterns to a vocal counterpublic in British society.

Der Fokus der Jugendsprachforschung liegt auf dem Gesprachsverhalten in weiblichen und mannlichen Peergruppen, Analysen gemischter Gruppen erfolgten bisher nicht. Diese Studie schliesst diese Forschungslucke und untersucht die Sprachhandlungsmuster Lastern, Frotzeln und Bloedeln in gemischtgeschlechtlichen jugendlichen Kleingruppen zweier Altersklassen (12-15 Jahre, 16-19 Jahre). Wie werden Laster-, Frotzel- und Bloedelaktivitaten in getrennt- und gemischtgeschlechtlichen Situationen sprachlich ausgestaltet? Welche Funktionen nehmen sie ein? Auf Grundlage des empirischen Materials werden gendertypische Merkmale des Lasterns, Frotzelns und Bloedelns sowie verschiedene Konzepte zur Versprachlichung des Doing Gender unter Jugendlichen herausgearbeitet und diskutiert.

Este libro ofrece un analisis variacionista de la expresion verbal de lo futuro en el espanol de la comunidad de habla bilingue castellano-catalan de Valencia. Se investigan tres variantes: futuro morfologico, futuro perifrastico y presente prospectivo, y los resultados se comparan con los obtenidos en otras comunidades monolingues y bilingues del ambito hispanico. Junto a este estudio comparativo que permite conocer el paradigma alternante en el espanol de ambos lados del Atlantico, la obra aporta nuevos modelos para el tratamiento estadistico de los datos. Frente al programa empleado tradicionalmente en el Variacionismo, Goldvarb, se muestran las ventajas de Rbrul y del paquete SPSS; entre ellas, eliminar los knock-out y realizar analisis de regresion logistica multinomial. Tras identificar los factores internos y externos que estimulan cada marca temporal de futuro, se confirma el cambio en marcha favorable al futuro perifrastico y se corrobora el proceso lento de una doble gramaticalizacion: valor modal del futuro morfologico y valor temporal del futuro perifrastico.

A landmark volume that explores the interconnected nature of technologies and rhetorical practice. Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates's critique of writing in Plato's Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects. This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: ""Emergent Machines"" examines how technologies and algorithms are framed and entangled in rhetorical processes, ""Operational Codes"" explores how computational processes are used to achieve rhetorical ends, ""Ethical Decisions and Moral Protocols"" considers the ethical implications involved in designing software and that software's impact on computational culture, and the final section includes two scholars' responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section. At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.