The study examines Jewish and judaeophobic language concepts and conflicts between 1893 and 1933. The author is primarily concerned with reconstructing German Jewsa (TM) attitudes to the German language. The sources used include public debates on the assessment of language as they were conducted in prominent Jewish journals around 1900. Conversely, Kremer also examines the specific linguistic, cultural and racial polemics of the contemporary agitation directed against the Jews. His discreetly and tactfully written study contributes to the process of reappraising German-Jewish relations in attitudes to the German language.

What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, Bentham, Brentano, Deleuze, Engels, Heidegger, Hume, Husserl, James, Kant, Latour, Locke, Marx, Mill, Plato, Rorty, Ryle, Sartre, Skinner, Spinoza, Whitehead and Wittgenstein, among others, McStay advances a wealth of new ideas and terminology, from affective breaches to zombie media. Theorizing privacy as an affective principle of interaction between human and non-human actors, McStay progresses to make unique arguments on transparency, the publicness of subjectivity, our contemporary techno-social condition and the nature of empathic media in an age of intentional machines. Reconstructing our most basic assumptions about privacy, this book is a must-read for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in the steering philosophical ideas that inform their own orientation and thinking about privacy.

Unter dem Rahmenthema "Emotionen" fand am 15./16. April 2016 auf dem Campus Gotland der Universitat Uppsala die 12. Arbeitstagung schwedischer Germanistinnen und Germanisten "Text im Kontext" statt. Der vorliegende Band versammelt ausgewahlte Beitrage, die in ihrer Vielfalt ein aktuelles Bild der Forschungsansatze und -projekte der Germanistik in Schweden vermitteln. Das Spektrum der Beitrage reicht von der Digitalisierung von Stammbuchern aus funf Jahrhunderten bis zur Analyse von Metonymien in den Medien, von Fragen des transkulturellen Erzahlens bis zu neuen Formen der Literatur im Zeitalter der Digitalisierung. Eine Untersuchung des Zusammenhangs von metasprachlichem Wissen und Grammatikkenntnissen bei schwedischen Deutschschulern rundet den Band ab. Der Band belegt, dass der Begriff der "Emotionen" sich als geeigneter Ausgangspunkt fur den Dialog von Literaturwissenschaft und Sprachwissenschaft erweist; als verbindende Elemente fungieren vor allem kulturwissenschaftliche Ansatze.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

Providing a comparative study on celebrity advocacy - from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West - this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen "doing something." The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation - but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.

Die Kreativitat menschlichen Sprachgebrauchs spielt eine zentrale Rolle in verschiedenen Sprachtheorien. Ergebnisse der Phraseologie- und der Textforschung haben indes gezeigt, dass der alltagliche Sprachgebrauch durch ein hohes Mass an Konventionalitat bis hin zur Stereotypie gekennzeichnet ist. Dieser Band vereint 16 Beitrage, die solchen kommunikativen Routinen in verschiedenen Zusammenhangen nachgehen. Untersucht werden Formeln in mittelalterlichen Testamenten ebenso wie Anreden im Drama und Kirchenliedern, die Funktion von Wiederholungen in literarischen Texten und deren UEbersetzung, die Vermittlung und Aneignung kommunikativer Formeln im DaF-Unterricht und deren Gebrauch in Pressetexten, Notrufen, Kaufgesprachen sowie Routinen in Tagebuchern und Parlamentsreden.

This is the first and completely new edition of Victorinus late-antique commentary on Cicero s De inventionesince 150 years. The edition is based on a critical new reading of all the manuscripts including a previously unknown manuscript family which transmitted the correct text in many places."

OEffentlichkeit gilt als inhomogener Entfaltungsraum gesamtgesellschaftlicher Kommunikation, in welchem das Emotionspotenzial von Texten eine dominierende Rolle einnehmen kann. Die Buchbeitrage verdeutlichen, dass thematisch-semantische Kampfe heute starker auf dem Feld des Emotionspotenzials ausgetragen werden, dass das Emotionspotenzial gegenwartig medienstrategisch wirksam eingesetzt wird, um Rezipienten in ihren Wertvorstellungen zu beeinflussen, dass sich Textsorten aufgrund eines veranderten Verhaltnisses von Privatem und OEffentlichem aktuellen Sprachgebrauchsbedingungen anpassen und dass sich neue oder modifizierte Kommunikationsraume auf das Verhaltnis von Sprache der Nahe und Sprache der Distanz auswirken. Die Autorinnen/Autoren fokussieren entweder Elemente des Emotionspotenzials oder die textuell-ganzheitliche Emotionskodierung innerhalb von Sprachgebrauchsdomanen, Textsorten und Diskursen.

For anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:

• Finding you own authentic voice

• Developing a text that interest you

• Acing the all-important first paragraph

• Using logic to move your audience

• Creating, developing, and reinventing the "core speech" for diverse audiences

• Strengthening your speech with a vital element: humor

• Winnowing your thought down to the essentials

• Handling professional jargon, clichés, and the sound bite syndrome

• Presenting your speech in the best way

• Collecting intellectual income--conversing your speech treasures

• Breaking all the rules and still succeeding

• Reading for inspiration--how to use the excellence of others

Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech

Was sind verbale Indirektheiten und wie geht die DolmetscherIn mit ihnen um? Auf Grundlage a) theoretisch hergeleiteter Definitionskriterien fur eine translationswissenschaftlich/-praktisch orientierte Definition und b) authentischer Daten des Sprachenpaars Polnisch-Deutsch wird eine operationalisierte Definition erarbeitet: die 2-Komponenten-Indirektheit. Zur UEberprufung des Umgangs der DolmetscherIn mit dieser wird, aufgrund der spezifischen Gesprachsstruktur des gedolmetschten Diskurses, ein passendes Kommunikationsmodell hergeleitet: das Kommunikationsmodell der Dolmetschtriade. Die darin integrierte, schrittweise und systematische Bedeutungsbestimmung der Indirektheit sowie Reflexionsmoeglichkeit kann die DolmetscherIn zur Qualitatssicherung in der aktuellen Dolmetschsituation nutzen.

Este libro introduce a los conceptos de la comunicacion intercultural desde una perspectiva pragmalinguistica. Su aportacion fundamental es el analisis de las estrategias de cortesia verbal empleadas en espanol y en aleman en diversos contextos comunicativos cotidianos. Se recurre para ello a la descripcion contrastiva de la realizacion linguistica de distintos actos de habla (peticiones, cumplidos, respuestas a cumplidos y disculpas) en un corpus bilingue hablado. La Teoria de la Cortesia de Brown y Levinson es la herramienta teorica con la que se analizan las diferencias comunicativas registradas, observandose una tendencia clara a emplear los recursos de la cortesia positiva por parte de los sujetos espanoles y una mayor valoracion de la cortesia negativa por parte de los alemanes.

Ob im Internet, in der Freizeit oder im Beruf: Immer mehr Menschen verbringen ihre Zeit mit der Suche nach sowie der Rezeption und Verarbeitung von symbolisch reprasentiertem Wissen. Insofern ist die Kommunikation von Information und Wissen zur bestimmenden Erfahrung und zur zentralen Aufgabe in heutigen Berufen und damit in modernen Wissensgesellschaften geworden. Sie ist Voraussetzung und Resultat einer fortschreitenden Arbeitsteilung und Spezialisierung in Wissenschaft, Wirtschaft und Gesellschaft. Der Sammelband geht zwei Fragen nach: Wie kommunizieren wir Wissen - und zwar unter besonderer Berucksichtigung der sprachlichen und kommunikativen Randbedingungen des Wissenstransfers? Und: Welche Konsequenz hat Wissenskommunikation fur die Gesellschaft?

A charming, down-to-earth compendium of easy vocal exercises to help us listen deeply and develop a better sense of self. Just like a musical instrument, our bodies can go out of tune. When our inner harmony is blocked by stress or insecurity, it can affect one of the most essential parts of who we are: our voice. In The Little Book of Speaking Up, music teacher and breath therapist Jutta Ritschel builds on years of experience to teach readers how to relax their bodies and support their breathing, helping their voice become livelier and more resilient. With fifty-plus five-minute exercises - such as tongue twisters and even singing - this book asks and answers questions that include: How do we use our voice in everyday situations? Can a healthy voice improve our mood? How do we maintain clarity and confidence when we're tired or burned out? In what ways can we improve our voice under pressure? These simple daily exercises will help anyone develop better resonance, tone, clarity - and confidence!

A decolonial reading of Han Dynasty rhetoric reveals the logics and networks that governed early imperial China. In Genre Networks and Empire, Xiaoye You integrates a decolonial and transnational approach to construct a rhetorical history of early imperial China. You centers ancient Chinese rhetoric by focusing on how an imperial matrix of power was established in the Han Dynasty through genres of rhetoric and their embodied circulation, and through epistemic constructs such as the Way, heaven, ritual, and yin-yang. Through the concept of genre networks, derived from both ancient Chinese and Western scholarship, You unlocks the mechanisms of early Chinese imperial bureaucracy and maps their far-reaching influence. He considers the communication of governance, political issues, court consultations, and the regulation of the inner quarters of empire. He closely reads debates among government officials, providing insight into their efforts to govern and legitimize the regime and their embodiment of different schools of thought. Genre Networks and Empire embraces a variety of rhetorical forms, from edicts, exam essays, and commentaries to instruction manuals and memorials. It captures a range of literary styles serving the rhetorical purposes of praise and criticism. In the context of court documentation, these genre networks reflect systems of words in motion, mediated governmental decisions and acts, and forms of governmental logic, strategy, and reason. A committed work of decolonial scholarship, Genre Networks and Empire shows, through Chinese words and writing, how the ruling elites of Han China forged a linguistic matrix of power, a book that bears implications for studies of rhetoric and empire in general.

Write and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you'll need for a successful speech-the perfect gift for any best man or maid of honor. As much as it's an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger's guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he's learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.

In 1903, W. E. B. Du Bois wrote about the Talented Tenth in an influential essay of the same name. The concept exalted college-educated Blacks who Du Bois believed could provide the race with the guidance it needed to surmount slavery, segregation, and oppression in America. Although Du Bois eventually reassessed this idea, the rhetoric of the Talented Tenth resonated, still holding sway over a hundred years later. In Rethinking Racial Uplift: Rhetorics of Black Unity and Disunity in the Obama Era, author Nigel I. Malcolm asserts that in the post-civil rights era, racial uplift has been redefined not as Black public intellectuals lifting the masses but as individuals securing advantage for themselves and their children. Malcolm examines six best-selling books published during Obama's presidency-including Randall Kennedy's Sellout, Bill Cosby's and Alvin Poussaint's Come on People, and Ta-Nehisi Coates's Between the World and Me-and critically analyzes their rhetorics on Black unity, disunity, and the so-called "postracial" era. Based on these writings and the work of political and social scientists, Malcolm shows that a large, often-ignored, percentage of Blacks no longer see their fate as connected with that of other African Americans. While many Black intellectuals and activists seek to provide a justification for Black solidarity, not all agree. In Rethinking Racial Uplift, Malcolm takes contemporary Black public intellectual discourse seriously and shows that disunity among Blacks, a previously ignored topic, is worth exploring.

Die hier versammelten Aufsatze verdeutlichen anhand konkreter Anforderungen und Erfahrungen aus der Kommunikationspraxis, wie linguistisches Wissen zur Bewaltigung kommunikativer Herausforderungen und zur Entwicklung der Kommunikationskompetenz beitragt. Sie unterstreichen das Potenzial angewandter linguistischer Forschung fur den Transfer in Beratungs- und Trainingssituationen. Gleichzeitig rucken Berufsfelder fur Linguistinnen und Linguisten in den Fokus, in denen sich Fachforschung sowie deren praktische Umsetzung erganzen und bereichern. Sprache, Sprachwissen und Sprachreflexion bieten die Grundlagen fur Rhetorikseminare, Gesprachstrainings und fur die Kommunikationsberatung. Die Linguistik kann und sollte dazu einen wesentlichen Beitrag leisten mit Publikationen sowie durch die Vermittlung und Anwendung ihrer Forschung.

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

You have a wonderful opportunity to add to the magic of your daughter's wedding. Your words will linger in memories -- they may even be captured on video for future generations to hear. So what are the golden rules of speech making? How can you convey emotion, seriousness, and add a touch of humour? Should you offer advice to the happy couple, and what about the toast? The answers are all here in this vital book. Use it to add something special to an already special day.

Wahrend der Kunde in Deutschland seit 50 Jahren uber samtliche Medien "beworben" wird, steckt die kommerzielle Werbung in Armenien noch in den Kinderschuhen. Wie sich die erheblichen wirtschaftlichen, politischen und soziokulturellen Unterschiede zwischen den beiden Landern auf die Werbung und insbesondere auf die Sprache der Werbung auswirken - dies soll in dieser Arbeit ermittelt werden. Die armenische Werbesprache ist bisher noch nicht ins Blickfeld der Sprachwissenschaft geruckt. Hinzu kommt, dass die Sprache der deutschen Fernsehspots bislang noch nicht erschoepfend untersucht wurde - ein guter Grund, diese Aufgabe, basierend auf einer Verschriftlichung der gesprochenen Texte, in Angriff zu nehmen.

The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.