This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country's first African American first lady. The result of these thought-provoking essays is an interdisciplinary text that explores the First Lady from a rhetorical and cultural point of view. Authors analyze her Democratic National Convention speeches, her brand as First Lady, her communication from her latest trip to Africa, her agenda rhetoric in Let's Move! and Reach Higher, and her coming out as a Black feminist intellectual when she spoke at Maya Angelou's memorial service. Readers will recognize Michelle Obama as a rhetor of our times-a woman who influences America at the intersections of gender, race, and class and who is representative of what women are today.

This textbook provides concise information, classroom exercises, homework assignments, and speeches to enable college students to master public speaking. There is an emphasis on creating effective thesis sentences, motivational appeals, introductions and conclusions, outlines, and supporting information. The text includes sample speeches for each speaking assignment along with pertinent speech evaluation forms. Chapter topics include speech anxiety, delivery, subject selection and audience analysis, thesis sentences, motivational appeals, organizing and outlining, introduction and conclusion methods, supporting information, presentational aids, effective listening, Standard American English sounds, and creating various informative, persuasive, and special occasion speeches. A sample course syllabus is provided, as well as a test study guide. In this revised edition, some of the chapter exercises have been revamped, some sample speech outlines updated, some of the explanations clarified, and a new special occasion speech has been included.

In response to the growing scope and popularity of wedding-related offerings and the media attention given to celebrity and royal weddings, The Bride Factory critically examines various bridal media outlets, artifacts, and the messages they convey about women today. The book departs from conventional wisdom and other treatments of the bridal industry as a scholarly topic by revealing how media portray women in modern American society, and how these portrayals reflect feminism and femininity and illustrate the hegemony created by these media. The book discusses the portrayal of women as brides in media coverage throughout history; the various forms of wedding media, including print, television, and the Internet; how bridal media forward ideals of feminine beauty; how reality wedding programs depict brides - and the new "bridezilla" - as agents of control over their perfect day; the role of men in wedding planning; and the extent to which the white wedding ideal is embraced or resisted, with special attention given to alternative wedding media. Cohesive and multidisciplinary in its approach, The Bride Factory is the first major publication to shed critical light on bridal media and their feminist implications.

Convinced that public speaking fears outranked all other fears, the authors combined their years of teaching novice speakers to set forth their techniques for reducing apprehension and sharpening communication performance skills. The three basic techniques stressed are cognitive structuring (or attitude change), relaxation techniques and skills training. All of the topics addressed herein are intended for students in basic speech communication classes. Some of the topics are: the process of communication, assessing yourself as a communicator, improving attitudes and reducing apprehension, preparing and delivering a public speech, improving skills in group discussions as well as in all types of social relationships. First published by Harper and Row in 1986.

Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.

Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd-whether it's a wedding party, an awards ceremony, or even doing a presentation in the office-is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there's no need to fear public speaking a second longer. This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed-and more!-you'll find everything you need to become a speech master in no time at all. From preparing for a video conference, rallying for support for a cause that's important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.

This book balances critical theory and professional practice to create specific strategies that result in more effective and enlightened news production and consumption. Emerging from the integral theories of Teilhard de Chardin and embracing Neil Postman's media ecology, the reception theories of John Fiske, and the work of many contemporary scholars, The Newsphere constructs a solid theoretical, historical, and practical framework for news as ecology. It illuminates how stories emerge and evolve across digital networks and complex systems and examines the historical and theoretical forces that are precipitating the decay of the traditional American news and information structure. This book is an exciting and progressive foundation text for introductory journalism and mass communication courses, with applications in advanced reporting, new media, news literacy, media ethics, and political science classes. The Newsphere will inspire its readers to move beyond the conventional and to embrace the new news, a dynamic network of unlimited participation.

Public Speaking Basics provides a semester's worth of information and exercises to help college students master public speaking. There is an emphasis on creating good thesis sentences and on using effective forms of outlining. A sample speech is provided with each of the six different speaking assignments.

This book balances critical theory and professional practice to create specific strategies that result in more effective and enlightened news production and consumption. Emerging from the integral theories of Teilhard de Chardin and embracing Neil Postman's media ecology, the reception theories of John Fiske, and the work of many contemporary scholars, The Newsphere constructs a solid theoretical, historical, and practical framework for news as ecology. It illuminates how stories emerge and evolve across digital networks and complex systems and examines the historical and theoretical forces that are precipitating the decay of the traditional American news and information structure. This book is an exciting and progressive foundation text for introductory journalism and mass communication courses, with applications in advanced reporting, new media, news literacy, media ethics, and political science classes. The Newsphere will inspire its readers to move beyond the conventional and to embrace the new news, a dynamic network of unlimited participation.

Convergence is happening around the world. It represents a new form of reporting and may well be the future for journalism. Full convergence involves a radical change in approach and mindset among journalists and their managers. It involves a shared assignment desk where the key people, the multimedia assignment editors, assess each news event on its merits and send the most appropriate people to the story. Convergence coverage should thus be driven by the significance of the news event. Depending on variables unique to each country and company, convergence is one of the most likely scenarios for media organizations around the world. This book explains the phenomenon of media convergence, defines what has been until recently a confusing topic, describes the main business models, provides case studies of successful convergent newsrooms around the world, and explains how to introduce convergence into the newsroom. Stephen Quinn provides a practical introduction to the changing landscape of news reporting, and has written a useful book for students and professionals alike.

Bad Girls examines representational practices of film and television stories beginning with post-Vietnam cinema and ending with post-feminisms and contemporary public disputes over women in the military. The book explores a diverse range of popular media texts, from the Alien saga to Ally McBeal and Sex and the City, from The Net and VR5 to Sportsnight and G.I.Jane. The research is framed as a study of intergenerational tensions in portrayals of women and public institutions - in careers, governmental service, and interactions with technology. Using iconic texts and their contexts as a primary focus, this book offers a rhetorical and cultural history of the tensions between remembering and forgetting in representations of the American feminist movement between 1979 and 2005. Looking forward, the book sets an agenda for discussion of gender issues over the next twenty-five years and articulates with authority the manner in which "transgression" itself has become a site of struggle.

This book has won the 2015 Top Book Award from the NCA African American Communication and Culture Division (AACCD) of NCA Home with Hip Hop Feminism brings together popular culture and the everyday experiences of black women from the hip hop generation to highlight the epiphanic moments when the imagined and real body converge or collide. To date, there are no books devoted exclusively to black women that integrate performance auto/ethnography and media studies from a hip hop feminist perspective. This book serves as a three-sided intervention against a textually dominated feminist media studies, a white-centered feminist third wave theory, and a masculinist hip hop cultural project. Aisha S. Durham not only reclaims her voice in these three spaces, she also rewrites her hip hop history by returning to the intellectual, cultural, and physical places she calls home. The book will appeal to undergraduate and graduate students interested in media and cultural studies, race and ethnic studies, and gender and sexuality studies.

An inviting and highly readable new translation of Aristotle's complete Poetics-the first and best introduction to the art of writing and understanding stories Aristotle's Poetics is the most important book ever written for writers and readers of stories-whether novels, short fiction, plays, screenplays, or nonfiction. Aristotle was the first to identify the keys to plot, character, audience perception, tragic pleasure, and dozens of other critical points of good storytelling. Despite being written more than 2,000 years ago, the Poetics remains essential reading for anyone who wants to learn how to write a captivating story-or understand how such stories work and achieve their psychological effects. Yet for all its influence, the Poetics is too little read because it comes down to us in a form that is often difficult to follow, and even the best translations are geared more to specialists than to general readers who simply want to grasp Aristotle's profound and practical insights. In How to Tell a Story, Philip Freeman presents the most readable translation of the Poetics yet produced, making this indispensable handbook more accessible, engaging, and useful than ever before. In addition to its inviting and reliable translation, a commentary on each section, and the original Greek on facing pages, this edition of the Poetics features unique bullet points, chapter headings, and section numbers to help guide readers through Aristotle's unmatched introduction to the art of writing and reading stories.

Global Auteurs employs auteur theory to examine the work of three contemporary and innovative directors: Pedro Almodovar, Lars von Trier, and Michael Winterbottom. With extensive background information on the global film industry, and on auteur theory and its implications for ideological critique, this book's insightful case studies examine both ideologies the filmmakers re-circulate and ideologies that they confront in textual form. The discussion of Pedro Almodovar devotes particular attention to mass mediation, the family, and gender in the corpus of his films, while Lars von Trier's corpus is interpreted as driven by a motif that characterizes all of his films: the «failed idealist. Michael Winterbottom's body of work presents a genre-diverse, post-MTV style concerned with «outsiders and taboo, representation and truth, and human rights. Global Auteurs' sophisticated approach to decoding film is suitable for graduate and undergraduate courses on film, global mass media, and contemporary Europe.

Until recent years oratory was considered a fundamental component of the literature of a nation, and a liberal education implied a knowledge of the great speakers and their principal speeches no less than of the important poems, plays and prose works. For some time, however, the study of literature has been reduced in many places to just two genres: poetry and prose fiction; but of late literary studies have expanded considerably, to include speeches, children's and juvenile literature, historiography, diaries and journals, memoirs, letters, science and fantasy fiction - even graffiti and inscriptions.Increasingly, papers on Commonwealth speakers are heard at national and international conferences and found in scholarly journals, and the speeches of famous persons are studied with the same intensity as their imaginative works. As a result, rhetorical theories and communication studies have developed rapidly in order to better evaluate speeches, or public address. The papers included in this collection suggest the range of studies of Commonwealth public address: historical, comparative, analytical and survey. They examine the effectiveness of some of the major figures in world affairs: G K Goldhale and B G Tilak (India); Jessie Street and R G Menzies (Australia); Maurice Bishop (Grenada) and Cheddi Jagan and Forbes Burnham (Guyana). In addition, they consider African and Canadian oratory and the relationship of speeches to history and politics, concluding with a proposed canon of Commonwealth public address.

For more than a decade, girl power has been a cultural barometer, reflecting girlhood's ever-changing meanings. How did girl power evolve from a subcultural rallying cry to a mainstream catchphrase, and what meaning did young girls find in its pop culture forms? From the riot grrrls to the Spice Girls to The Powerpuff Girls, and influenced by books like Reviving Ophelia and movements like Take Our Daughters to Work Day, Growing Up With Girl Power charts this history. It considers how real girls who grew up with girl power interpreted its messages about empowerment, girlhood, strength, femininity, race, and more, and suggests that for young girls, commercialized girl power had real strengths and limitations - sometimes in fascinating, unexpected ways. Encompassing issues of pre-adolescent body image, gender identity, sexism, and racism, Growing Up With Girl Power underscores the importance of talking with young girls, and is a compelling addition to the literature on girls, media, and culture. Supplemental resources are available online at GrowingUpWithGirlPower.com.

By combining the analysis of the new forms and environments of the digital world with critical scholarship of the role of the users, this book argues that cultural field is facing a challenge of the digital turn. The digital turn hereby implies that changes in the use and application of digital technology bring on changes in practice and in the relationships between cultural institutions and audiences. We approach the changes in society from the structural (institutional) as well as from the agential (audiences, users, individuals) perspective. The authors represented in this book share the view that there is no need to fear the new media pushing aside traditional cultural forms, acknowledging at the same time that the scope of this cultural change is far from understood.

This volume presents a long-term qualitative study that follows 20 New York City public high school students as they make the transition into college and work. The primary data are the young people's reflections on high school, how they felt unprepared for college or career, and the subsequent work they have done in order to succeed. The text critiques the current state of secondary and university education, especially the neoliberal emphasis on private industry and competition. However, it claims that a critical media literacy intervention can provide young people with the skills to challenge their environments and realize they are part of, not apart from, larger social issues. One unique feature of the text is its datagathering method: Stories are culled from in-person interviews and, most importantly, electronic interviews conducted on Facebook. The research was conducted, and this book written, to illustrate the very real struggles and socioeconomic challenges of young people and works to create proactive, productive change on their behalf.

Rhetoric, Materiality, and Politics explores the relationship between rhetoric's materiality and the social world in the late modern political context. Taking as their point of departure a reprint of Michael Calvin McGee's 1982 call to reconceptualize rhetoric as the palpable "experience" of sociality, the authors in this volume grapple anew with the role of communication practices in contemporary collective life. Drawing upon the work of Michel Foucault, Jacques Lacan, and Jacques Derrida, these twelve original essays supplement, extend, and challenge McGee's position, collectively advocating on behalf of a shift in theoretical and critical attention from rhetorical materialism to rhetoric's materiality.

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.

This volume presents a long-term qualitative study that follows 20 New York City public high school students as they make the transition into college and work. The primary data are the young people's reflections on high school, how they felt unprepared for college or career, and the subsequent work they have done in order to succeed. The text critiques the current state of secondary and university education, especially the neoliberal emphasis on private industry and competition. However, it claims that a critical media literacy intervention can provide young people with the skills to challenge their environments and realize they are part of, not apart from, larger social issues. One unique feature of the text is its datagathering method: Stories are culled from in-person interviews and, most importantly, electronic interviews conducted on Facebook. The research was conducted, and this book written, to illustrate the very real struggles and socioeconomic challenges of young people and works to create proactive, productive change on their behalf.

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories - some still emerging - can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices. Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.