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Convergent Journalism - The Fundamentals of Multimedia Reporting (Paperback, illustrated edition)
Loot Price: R820
Discovery Miles 8 200
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Convergent Journalism - The Fundamentals of Multimedia Reporting (Paperback, illustrated edition)
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Convergence is happening around the world. It represents a new form
of reporting and may well be the future for journalism. Full
convergence involves a radical change in approach and mindset among
journalists and their managers. It involves a shared assignment
desk where the key people, the multimedia assignment editors,
assess each news event on its merits and send the most appropriate
people to the story. Convergence coverage should thus be driven by
the significance of the news event. Depending on variables unique
to each country and company, convergence is one of the most likely
scenarios for media organizations around the world. This book
explains the phenomenon of media convergence, defines what has been
until recently a confusing topic, describes the main business
models, provides case studies of successful convergent newsrooms
around the world, and explains how to introduce convergence into
the newsroom. Stephen Quinn provides a practical introduction to
the changing landscape of news reporting, and has written a useful
book for students and professionals alike.
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