Trust in Communication Management (Paperback, New edition)

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	July 2016
Editors:	Aydemir Okay
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Paperback
Pages:	368
Edition:	New edition
ISBN-13:	978-3-631-67537-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution Promotions
LSN:	3-631-67537-2
Barcode:	9783631675373

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