With this book, Aristotle established the methods of informal reasoning, providing the first aesthetic evaluation of prose style and detailed observations of character and emotions.

America's best-known master of conversation unveils his secrets for getting the talk flowing smoothly in any situation. "Communication is a necessary skill: Larry King is a master of communication, and now he's shared what he knows. If only he'd written the book sooner, I might have had a more interesting career."--Dan Rather.