Presidents and Their Pens: The Story of White House Speechwriters explores 23 presidencies through the detailed analysis of speeches including Lincoln's Gettysburg Address, Teddy Roosevelt's "Big Stick" speech, Eisenhower's farewell to the nation, and Bill Clinton's compassionate words in the wake of tragedy. Confidant and wordsmith to five Republican presidents (Eisenhower, Nixon, Ford, Reagan, and George H.W. Bush), professor of language and noted historian James C. Humes tells how and why presidential speeches have marked milestones in our nation's history, from Washington through Obama. Readers will find out how FDR brought down the house with humor, how "Give 'em hell" Harry Truman planned his Whistle-Stop Tours, and how Ronald Reagan defied his advisors to make history at the Berlin Wall. Presenting stories of greatness as well as tragically unfulfilled promise, Presidents and Their Pens also features an introduction by author and historian Julie Nixon Eisenhower.

Neil Postman's most popular work, Amusing Ourselves to Death (1985), provided an insightful critique of the effects of television on public discourse in America, arguing that television's bias towards entertaining content trivializes serious issues and undermines the basis of democratic culture. Lance Strate, who earned his doctorate under Neil Postman and is one of the leading media ecology scholars of our time, re-examines Postman's arguments, updating his analysis and critique for the twenty-first-century media environment that includes the expansion of television programming via cable and satellite as well as the Internet, the web, social media, and mobile technologies. Integrating Postman's arguments about television with his critique of technology in general, Strate considers the current state of journalism, politics, religion, and education in American culture. Strate also contextualizes Amusing Ourselves to Death through an examination of Postman's life and career and the field of media ecology that Postman introduced. This is a book about our prospects for the future, which can only be based on the ways in which we think and talk about the present.

As corporations ramp up "workforce globalization" and young professionals increasingly pursue opportunities to work abroad, social entrepreneurs use online digital platforms to create offline social events where foreigners can meet face-to-face. Through ethnographic study of such groups in Paris, Singapore, and Bangalore, Erika Polson illustrates how, as a new generation of expatriates uses location technologies to create mobile "places," a new global middle class is emerging. While there are many differences in the specifics between the expat groups, they share certain characteristics that indicate a larger logic to the way that the increasing mobility of professional career paths is connected to new subjectivities and changing forms of community among a diverse and growing demographic. This book opens up a new field of study, one which pays more attention to middle class mobility while questioning the privileging of mobility more generally.

Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that "from day one, how to get it through the media is on your mind". This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.

"The Story Performance Handbook" provides specific, detailed information to help adults develop basic skills in reading aloud, mediated storytelling, and storytelling. Organized sequentially, each chapter moves the reader from the easiest (reading aloud picture books) to the most difficult (creating your own stories for telling) storytelling experience, cumulatively building story performance skill in selecting, preparing, and delivering stories and poetry to audiences. This structure allows individuals to begin reading at various points depending on their prior experience with story performance.
The text includes several features that make learning to perform stories and poetry easy to understand and manage:
* Explicit, thorough advice avoids confusion, such as how to select, prepare, and deliver stories and poetry via reading aloud, mediated storytelling, and storytelling.
* The sequential chapter organization, progressing from easiest to most difficult, and Developmental and Culminating Activities at the end of each skill chapter, enable this text to be used either independently or in conjunction with courses or workshops in story performance.
* Unique among story performance texts, instruction is based not only on the author's own extensive experience but also on empirical research related to teaching adults to tell stories.
* Specific information is easily located throughout the text: Processes are presented in bold type, numbered sequentially and, at the end of specific chapters, skill building activities are provided. Figures (which provide additional detailed information) are boxed. Examples of processes are highlighted with background shading.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

Packed with the latest research, best practices and plenty of hands-on applications, Keith/Lundberg's PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 3rd Edition, equips you with everything you need to become an excellent public speaker. Based on rhetorical theory, the text focuses on the role of choices and civic engagement/responsibility--emphasizing the importance of civility in public discourse. It describes the audience as a "public" to which the speaker belongs, rather than as a separate entity defined only by demographics. Completely up to date, the 3rd Edition includes new coverage of "fake news" and "lightning talks" as well as an entire chapter devoted to special kinds of speeches like TED Talks, PechaKucha, poetry slams and more.

Here is a unique collection of engaging story hour activities to help school and public librarians spark young children's love of books and reading as they learn each letter of the alphabet and letter-sound relationships.

From Alligators for A to Zoo for Z, this resource provides over 100 ready-to-use multisensory activities, games, and patterns based on innovative themes and favorite fiction and nonfiction books for beginning readers.

These story hour activities are ideal for integrating library skills into the early childhood program and include a wide variety of projects to appeal to the multiple learning styles of any group of children. For each letter of the alphabet you'll find:

• a motivating Introductory Activity such as an interactive game, a set of riddles, a drawing story, a message rebus, or a felt-board story, e.g., For A, you use a roll of paper towels to gradually reveal seven intriguing facts about Alligators.
• An extensive Annotated Reading List including at least 10 related recommended story books for read-alouds plus nonfiction sources for extended learning and research, e.g., The Pirate Who Tried to Capture the Moon and Sunken Treasure for Pirates.
• A fun and easy Recipe related to the theme, e.g., "Swamp Juice" for Frogs ... "Graham Cracker Houses" for Home ... and "Sunrise on the Amazon" for Rain Forest
• A Music Activity based on well-known tunes such as "Three Blind Mice" and "Old MacDonald," with music and related fingerplays/movements provided, e.g., "We Took a Walk in the Woods" for Camping ... "The Meatball Counting Song" for Spaghetti ... and "The Turtle Game" for Turtles
• an Art Activity complete with reproducible patterns, e.g.,"Bubble Creature" for Bubbles ... "Dinosaur Finger Puppets" for Dinosaurs ... and "Monster Hat" for Monsters
• a reproducible Research Project to help children build basic library research skills, e.g., using an encyclopedia with color illustrations to answer several questions about Frogs and using a dictionary to find synonyms that rhyme with Love

And to save you time and work, all materials are printed in a big 8-1/4" x 11" lay-flat binding for easy photocopying of the activity sheets and patterns as many times as you need them for use with individual students, small groups or a whole class.

In short, Library Story Hour From A to Z is packed with exciting multisensory activities to introduce young children to each letter of the alphabet while exploring a wide range of interesting fiction and nonfiction books. These activities not only help you integrate library and classroom instruction but enliven and enrich the entire early childhood curriculum!

In this streamlined and updated edition of Dale Carnegie's communications classic, learn how to achieve greater success and have maximum impact as a speaker in every situation that requires convincing others of your point of view. Good public speakers are made, not born--as the pioneer of personal business skills, Dale Carnegie, once argued. Yet business, social, and personal satisfaction and success often depends heavily upon your ability to communicate clearly. In The Quick and Easy Way to Effective Speaking, you can acquire and perfect your public speaking skills. Featuring accessible step-by-step instructions, you will learn how to build confidence, courage, and enthusiasm in every situation, including the boardroom and beyond.

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

Global Auteurs employs auteur theory to examine the work of three contemporary and innovative directors: Pedro Almodovar, Lars von Trier, and Michael Winterbottom. With extensive background information on the global film industry, and on auteur theory and its implications for ideological critique, this book's insightful case studies examine both ideologies the filmmakers re-circulate and ideologies that they confront in textual form. The discussion of Pedro Almodovar devotes particular attention to mass mediation, the family, and gender in the corpus of his films, while Lars von Trier's corpus is interpreted as driven by a motif that characterizes all of his films: the «failed idealist. Michael Winterbottom's body of work presents a genre-diverse, post-MTV style concerned with «outsiders and taboo, representation and truth, and human rights. Global Auteurs' sophisticated approach to decoding film is suitable for graduate and undergraduate courses on film, global mass media, and contemporary Europe.

Mediated Girlhoods: New Explorations of Girls' Media Culture is the first anthology devoted specifically to scholarship on girls' media culture. Taking a cultural studies approach, it includes analyses of girls' media representations, media consumption, and media production. The book responds to criticisms of previous research in the field by including studies of girls who are not white, middle-class, heterosexual, or Western, while also including historical research. Approaching girlhood, media, and methodology broadly, Mediated Girlhoods contains studies of previously unexplored topics, such as feminist themes in teen magazines, girlmade memory books, country girlhoods, girls' self-branding on YouTube, and the surveillance of girls via new media technologies. The volume serves as a companion to Mediated Boyhoods: Boys, Teens, and Young Men in Popular Media and Culture, edited by Annette Wannamaker.

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of location-aware mobile games, highlighting critical, social scientific, and design approaches to these types of games, and drawing attention to the social and cultural implications of mobile technologies in contemporary society. With a comprehensive approach that includes theory, design, and education, this edited volume is one of the first scholarly works to engage the emerging area of multi-user location-based mobile games and hybrid reality games. It is appropriate for undergraduate and graduate courses covering mobile phone or gaming culture, media history and educational technology, as well as researchers and the general public.

The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.

The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of location-aware mobile games, highlighting critical, social scientific, and design approaches to these types of games, and drawing attention to the social and cultural implications of mobile technologies in contemporary society. With a comprehensive approach that includes theory, design, and education, this edited volume is one of the first scholarly works to engage the emerging area of multi-user location-based mobile games and hybrid reality games. It is appropriate for undergraduate and graduate courses covering mobile phone or gaming culture, media history and educational technology, as well as researchers and the general public.

"Stories from the Heart" is for, by, and about prospective and practicing teachers understanding themselves as curious and literate beings, making connections with colleagues, and researching their own literacy and the literacy lives of their students. It demonstrates the power and importance of story in our own lives as literate individuals. Readers are encouraged to: tell, write, or re-create the stories of their literacy lives in order to understand how they learn and teach; begin the journey into writing the stories of others' literacy lives; find support in their researching endeavors; and examine the idea of framing stories by using the work of other teachers and researchers.

Although teachers are used to speaking to classes and groups of young people, they are often called upon to give presentations to adult groups. Such presentations - at a parent's meeting, PTA meeting, prize day or governor's board meeting - require an entirely different approach, preparation and delivery.;Covering all aspects of the presentation event, this book examines areas such as: overcoming fears of speaking in public; researching the audience and subject; planning, structuring and timing the presentation; choosing and preparing visual aids; and the importance of rehearsal.;Using checklists, case studies and activities taken directly from the educational environment, this book should be useful for any teacher setting out to give a presentation as a representative of their school.

From "supersizing it" to hoarding, we are living in an age of excess. Whether it is cars or housing, American culture is being driven by the old adage that "bigger is better". Yet, although we often overlook it, nowhere is this rhetoric of excess more on display than within our food discourses. While many would argue that the gourmand vanished from society at the end of the 19th century, this book contends that both the gourmand and its counterpart, the glutton, have moved beyond their historic roots to become cultural personae found throughout contemporary media and popular culture. Utilizing texts ranging from the Slow Food Movement to "food porn" as a cornucopia of visual fantasies, this book maintains that today the gourmand and the glutton have come to epitomize a rhetoric of excess far beyond the realm of food.

The theory and practice of public speaking is simplified and made available to all in this introductory text designed for those with little or no experience in public speaking. It presents basic communication theory; delineates the importance of credibility in persuasive speech and outlines the role of nonverbal communication and paralanguage. A whole chapter is devoted to stage fright and suggestions are offered to reduce this anxiety. A wide assortment of exercises are provided to test critical skills. Originally published by Macmillan in 1982.

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

In light of current and projected demographic changes in the U.S., this book examines the attention paid to Latina/o youth from mainstream media conglomerates and the subsequent impact of this attention. In-depth interviews conducted within a family setting provide a rare glimpse into respondents' media consumption patterns and process of reception, and explain the ways in which the media are woven into their daily lives. The book critiques the tendency of mainstream media to reify and contain a Latina/o identity that is then sold back to youth in ways that limit Latino/a agency. Throughout the interviews, young people articulate a hybrid identity highlighting their bicultural experiences. Listening to Latina/o Youth ultimately recommends opening up the possibilities of representation to encourage the acceptance of new voices that challenge the current modes of media production.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.