Journalism and PR - Unpacking 'Spin', Stereotypes, and Media Myths (Hardcover, New edition)

The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	August 2014
First published:	2014
Authors:	Jim MacNamara
Dimensions:	230 x 155 x 21mm (L x W x T)
Format:	Hardcover
Pages:	284
Edition:	New edition
ISBN-13:	978-1-4331-2427-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > General Books > Social sciences > Politics & government > General Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN:	1-4331-2427-0
Barcode:	9781433124273

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