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Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Hardcover, New edition)
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Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Hardcover, New edition)
Series: Visual Communication, 4
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In an increasingly global society, the ability to identify a
culture's visual aesthetics helps us localize messages for better
understanding and resonance with targeted audiences. But how do we
identify the visual cues that specific cultures respond to? Based
on Web design "best practices" and data collected from close to
2000 websites in more than 30 countries over a period of eight
years, this book defines a methodology for identifying patterns - a
"pattern language" - by which one can analyze the cultural
aesthetics of a website to: (1) learn more about the visual
communication patterns of a particular culture, (2) apply what is
learned to the creation of new Web communication, and (3) identify
trends in visual communication on the Web as influenced by emerging
technologies.
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