Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Paperback, New edition)

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Visual Communication, 4
Release date:	December 2014
First published:	2015
Authors:	Roxanne M. O'Connell
Dimensions:	225 x 150 x 14mm (L x W x T)
Format:	Paperback
Pages:	198
Edition:	New edition
ISBN-13:	978-1-4331-2222-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN:	1-4331-2222-7
Barcode:	9781433122224

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