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Health Information Seeking (Hardcover, New edition)
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Health Information Seeking (Hardcover, New edition)
Series: Health Communication, 4
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The study of health information seeking has become increasingly
important in recent years due to the growing emphasis on the
consumer/client relationship in the health arena. This trend
implies a shift away from the development of health campaigns with
one unitary message to a recognition that alternatives must be
provided and options discussed. Indeed, health agencies are
adopting the role of information-seeking facilitators through the
creation of telephone services and sophisticated databases. A
greater understanding of the public's needs, especially why people
seek information, may help us to accomplish the many behavioral
changes that will lead toward decreases in morbidity and mortality
and a more balanced approach to wellness and prevention. This is
especially important in the context of the revolution in access to
information brought about by the many recent advances in databases
and telecommunication systems, perhaps best represented by the
advent of the Internet. This book provides a comprehensive
treatment of these issues appropriate for advanced undergraduate
and graduate students, practitioners, and researchers.
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