How to get to master the art of persuasion―from the bestselling author of Talk Like Ted.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.

-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.

-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.

-Why you should speak in third-grade language to persuade adult listeners.

-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Unleash the power of storytelling to transform your talks, speeches, and presentations-whether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners. Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country's top experts on story presentation and speech writing. In The Art of the Tale, expert storytellers Steven James and Tom Morrisey team up and tap into their lifetimes of experience to show you how to prepare stellar presentations, tell stories in your own unique way, adapt your material to different groups of listeners, and gain confidence in your ability as a speaker. In this book, you'll learn why: practice doesn't make perfect. you should never tell the same story twice. there is no right way to tell a story. it's best to avoid memorizing your stories. You'll also find helpful hints on: gaining confidence in your ability as a storyteller. connecting with your audience. matching your expectations with those of your listeners. understanding what makes a good story. drawing truth out of stories you wish to tell. crafting and remembering stories. shaping your memories into inspiring stories. Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time by using this unique resource provided by two of the nation's premier communicators, who tap into their experience to share a lifetime's worth of insights and expertise.

El presente libro en honor al Profesor Rolf Eberenz reune veintiun articulos sobre una de las tematicas que el homenajeado ha explorado por caminos poco transitados: la oralidad en los textos antiguos. Siguiendo la senda abierta por sus Conversaciones estrechamente vigiladas. Interaccion coloquial y espanol oral en las actas inquisitoriales de los siglos XV a XVII (Lausana/Zaragoza, 2003), el presente volumen no solo diversifica los generos de las fuentes escritas no literarias, sino que ademas amplia su marco temporal hasta los albores del siglo XX. La obra se articula en dos partes: los estudios de la primera plantean una serie de reflexiones de orden teorico y evidencian los rastros que ofrecen las fuentes escritas no literarias tanto peninsulares como americanas para "recomponer" la fonetica, la morfosintaxis y el lexico propios del coloquio en tiempos antiguos. La segunda parte refleja la diversidad y riqueza de los textos que permiten seguir las pistas de dicha oralidad. Las contribuciones muestran que cada genero textual - desde las cartas privadas hasta la prensa escrita pasando por las gramaticas y manuales de aprendizaje del espanol, los textos sapienciales o los narrativos - ofrece un terreno particularmente propicio para observar una u otra faceta de la oralidad. El conjunto de trabajos que aqui se presentan trata de espigar en los documentos todas aquellas huellas que los acercan a la inmediatez comunicativa caracteristica de la palabra viva.

With this book, Aristotle established the methods of informal reasoning, providing the first aesthetic evaluation of prose style and detailed observations of character and emotions.

CD one "Become The Speaker You Know You Can Be!" is a 35-minute recording by Aly Harrold. This recording is full of tips and technical information to help you excel on your path to being an amazing Public Speaker. CD two by Glenn Harrold is a powerful hypnosis recording which will guide you into a deep state of mental and physical relaxation where you will receive hypnotic suggestions to help you deliver great speeches every time. This recording includes two hypnotherapy tracks, the first one you can use in the daytime as it will guide you back to full waking consciousness at the end. The second track is identical except that it guides you into a sleep state at the end, which makes it ideal for using before you go to sleep at night. Both tracks include tried and tested techniques to get you into a peak performance state when you actually make your speech. This recording will help you to overcome any nerves and make very effective public speeches every time. Glenn Harrold is a highly experienced clinical Hypnotherapist and best-selling author. His hypnosis CD and MP3 downloads have sold over 1,000,000 units worldwide. This title is number 30 from the highly successful Glenn Harrold hypnosis range which is well established as the UK's best selling self-help CD series.

Das Thema dieser Arbeit ist die Angleichung oder Nichtangleichung (Akkommodation) verbaler und gestischer Metaphern zwischen Patient und Therapeut in der Psychotherapie. Den theoretischen Ausgangspunkt bildet ein kognitiv-linguistischer Ansatz: Unsere Wahrnehmung von der Welt, wie wir denken und handeln, wie wir uns auf andere beziehen oder uns anderen gegenuber ausdrucken - das alles beruht auf metaphorischen Konzepten. Die Autorin stellt vorerst die theoretischen Grundlagen vor und wendet die Theorie schliesslich praktisch an, indem sie ein Fallbeispiel gesprachsanalytisch untersucht. Als Fallbeispiel dient die Langzeitpsychotherapie einer Patientin mit einer Borderline-Problematik. Sechs audiovisuell aufgezeichnete Therapiestunden aus dem Beginn, dem mittleren Teil und dem Ende der Therapie werden im vorliegenden Band metaphernanalytisch untersucht. Zusatzlich fuhrt die Autorin bei einzelnen auffalligen Sequenzen eine gestische Metaphernanalyse durch. Die Arbeit liefert einen Beitrag an die Grundlagen- und interdisziplinare Forschung.

Die Beitrage des vorliegenden Bandes zu einer 2013 am Herder-Institut der Universitat Leipzig veranstalteten Tagung dokumentieren Gemeinsamkeiten und Unterschiede in der linguistischen und kulturwissenschaftlichen Forschung an der Schnittstelle von Sprache und Kultur. Ein besonderes Augenmerk liegt hierbei auf dem Fach Deutsch als Fremd- und Zweitsprache. Dieses ist von seiner Aufgabenstellung her in besonderer Weise pradestiniert, das Verhaltnis von Sprache und Kultur zu reflektieren und mit Blick auf Prozesse des Spracherwerbs und der Sprachvermittlung unter den Bedingungen von Fremd- und Mehrsprachigkeit zu konzeptualisieren.

In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.

Aus dem Inhalt: Eva Neuland: Entwicklungen und Perspektiven der Jugendsprachforschung. Zur Einfuhrung - Margot Heinemann: Vier internationale Fachkonferenzen zur Jugendsprachforschung - Ruckblick und Ausblick - Klaus Zimmermann: Jugendsprache, Generationenidentitat und Sprachwandel - Eva Neuland/Stephan Martin/Sonja Watzlawik: Sprachgebrauch und Spracheinstellungen Jugendlicher in Deutschland: Forschungskonzept - Datengrundlage - Auswertungsperspektiven - Wolfgang Bachofer: Charakteristika der deutschen Jugendsprache(n) - Charakteristika der gesprochenen deutschen Umgangssprache - Franoise Gadet: Youth language in France: forms and practices - Uta Helfrich: « Jugendsprache in Frankreich: Erkenntnisse und Desiderata - Lorenz Hofer: « Exgusi - Easy Jugendliche Ausdrucksweisen in einer diglossischen Sprachsituation in einem mehrsprachigen Land - am Beispiel einer Stilisierung in einem Theaterstuck von Jugendlichen - Natalia Filatkina: Phraseologismen in der Sprache der Jugendlichen (am Beispiel des Luxemburgischen) - Mirja Saari: Anfang einer gemischten Sprache? Beobachtungen uber den Sprachgebrauch der schwedischsprachigen Jugendlichen in Helsinki - Connie Eble: Cultural Stereotypes in US University Slang - Anne Menis: Australian Youth Language. Recent Studies and the potential of graffiti as a new approach - Pornsan Watananguhn: Jugendsprache in Thailand - Jianhua Zhu: Jugendlicher Sprachgebrauch in kontrastiver Sicht: Deutsch-Chinesisch - Manabu Watanabe: Deutsche und japanische Jugendsprachen - Uberlegungen fur eine kontrastive Analyse - Sinaida Fomina: Gemeinsamkeiten und Unterschiede in der Sprache der deutschen und russischen Jugendlichen - Laura Freimane: Vergleich derdeutschen und lettischen Jugendsprache - Vineta Ernstsone: Die lettische Jugendsprache in den 80er und 90er Jahren - Peter Schlobinski: Lexikographie und Lexikologie in der Jugendsprachforschung - Ioan Lazarescu: Schwierigkeiten bei der Erstellung eines deutsch-rumanischen Worterbuchs der Jugendsprache - Natalia Vasiljeva: Inoffizieller Namengebrauch in der russischen Jugendsprache und seine lexikographische Darstellung - Galina Kramorenko: Lexikologische Betrachtungen zur deutschen Jugendsprache - Hilke Elsen: Sonderlexik Jugend? - Kathrin Kunkel-Razum: Jugendsprache im Duden-Universalworterbuch - Ernest W. B. Hess-Luttich: Sprachwandel im Spiegel der Alternativpresse von Jugend-Subkulturen in Osterreich und der Schweiz - Jannis Androutsopoulos: Jugendliche Schreibstile in der Netzkommunikation: zwei Gastebucher im Vergleich - Jan Berns: « Ich geb' dir gleich 'n battle - Sprachliche Initiation innerhalb deutscher Hip-Hop Kultur - Martin Hartung: Beobachtungen zur Peer Group-Kommunikation unter Jugendlichen - Milos Chovan: Kommunikative Praktiken in Peergroups: Analysen und Vergleiche - Rebecca Branner: Mode und Korpergestaltung in scherzhaften Provokationen von Madchen - Inken Keim/Ibrahim Cindark: Deutsch-turkischer Mischcode in einer Migrantinnengruppe: Form von « Jugendsprache oder soziolektales Charakteristikum? - Volker Hinnenkamp: Sprachalternieren - ein virtuoses Spiel? Zur Alltagssprache von Migrantenjugendlichen - Marlies Reinke: Jugendliche als Internet-Nutzer - Carmen Spiegel: Jugendliche diskutieren im Unterricht. Jugendsprachliche Elemente bei der Argumentationseinubung im Deutschunterricht - Eva Neuland: Jugendsprachen - Perspektiven fur den Unterricht.Deutsch als Muttersprache und Deutsch als Fremdsprache - Almut Hoppe/Katharina Romeikat/Susanne Schutz: Jugendsprache: Anregungen fur den Deutschunterricht - Jurgen Baurmann: Jugendsprachen im Schulbuch - Maria Lukjantschikowa: Jugendsprache im DaF-Lehrwerk fur Jugendliche - Natalia Matarykina: Kontrastive Ubungen zur Jugendsprache im DaF-Unterricht: 'Disco-Deutsch' - 'Disco-Russisch'.

Dale Carnegie's TIPS FOR PUBLIC SPEAKING is an updated edition of Carnegie's seminal work, PUBLIC SPEAKING, the four course books in public speaking published by the YMCA in 1920. These course books are unduplicated by later works.

Here is the authentic Dale Carnegie, both folksy and erudite, teaching us not only Courage and Self-Confidence, but the secrets of Preparing the Speech; Opening and Closing an Address; giving the Convincing Speech, the Popular Speech, the Humorous Speech, the Decisive Speech, and much more.

Carnegie shows that public speaking is the ideal vehicle for people in all walks of life to gain the self-confidence that brings success in all their endeavors.

While Carnegie cites public figures well-known in the 1920s, the principles are equally vital and valid today.

The Rhetoric of Donald Trump identifies and analyzes the nationalist and populist themes that dominate the rhetoric of President Trump and links those themes to a persona that has evolved from celebrity outsider to presidential strongman. In the process Robert C. Rowland explains how the nationalist populism and strongman persona in turn demands a vernacular rhetorical style unlike any previous modern president-a style that makes no attempt to lay out a case, requires constant lies, and breaks every norm for how a presidential candidate or president should talk. In stark contrast, our most effective presidents have used rhetoric to present a positive vision of what the nation could achieve. The three most effective presidential uses of rhetoric in the past century-FDR, Reagan, and Obama-all presented a coherent ideological message that, while focused on problems of the moment, was also rooted in a fundamental optimism. In contrast, Trump's message is fundamentally negative. The Rhetoric of Donald Trump explores how the nation could so abruptly shift from a president such as Barack Obama, who emphasized the audacity of hope, to one who in his inaugural address spoke about 'American carnage.' At its core Trump's message is well designed to appeal to voters with an authoritarian personality structure, especially in the white working-class, who feel threatened by the pace of societal change, especially demographic change. Rowland's work illustrates how President Trump's ceremonial speeches violate norms calling for a message of national unity and instead present a divisive message designed to create strongly negative emotions, especially fear and hate. It further reveals how Trump sustains those strong visceral reactions with his use of Twitter to make the rally atmosphere a daily reality for his supporters, a prime example being the Coronavirus Task Force briefings which he transformed from an exercise in desperately needed public health education into a partisan rally. The Rhetoric of Donald Trump is essential reading for scholars, students, and the informed citizen to understand how Trump's rhetoric of nationalist populism with a strongman persona undermines basic principles at the heart of American democracy.

Argumentation in Higher Education offers professors, lecturers and researchers informative guidance for teaching effective argumentation skills to their undergraduate and graduate students. This professional guide aims to make the complex topic of argumentation open and transparent. Grounded in empirical research and theory, but with student voices heard strongly throughout, this book fills the gap of argumentation instruction for the undergraduate and graduate level.

Written to enlighten even the most experienced professor, this text contributes to a better understanding of the demands of speaking, writing, and visual argumentation in higher education, and will undoubtedly inform and enhance course design. The book argues for a more explicit treatment of argument (the product) and argumentation (the process) in higher education, so that the ground rules of the academic discipline in question are made clear. Each chapter concludes with practical exercises for staff development use.

Topics discussed include:

• The importance of argument
• The current state of argumentation in higher education
• Generic skills in argumentation
• The balance between generic and discipline specific skills
• Information communication technologies and visual argumentation

How can we best teach argumentation so that students feel fully empowered in their academic composition? Professors (new and experienced), lecturers, researchers, professional developers and writing coaches worldwide grappling with this question will find this accessible text to be an extremely valuable resource.

Richard Andrews is Professor in English at the Institute of Education, University of London.

Welche Funktionen haben "kleine Woerter" wie Diskursmarker und Lautelemente in der Interaktion? Wo und zu welchem Zweck verwenden sie junge Frauen in Gesprachen untereinander? Die empirische Studie untersucht an einem Korpus von Alltagsgesprachen Deutschschweizer Gymnasiastinnen diese genuin mundlichen Phanomene. Als minim referentielle Objekte befinden sie sich an gesprachsorganisatorisch unklaren Stellen und bewegen sich in Bezug auf ihren Status zwischen Laut, Floskel und grammatikalisiertem Element. Die detaillierte mikroanalytische Untersuchung zeigt, wie damit in Kombination mit interaktionalen und diskursiven Verfahren verstarkt und gezielt Gemeinsamkeit in der Interaktion geschaffen werden kann. Theoretisch in der Soziolinguistik, methodisch in der Konversationsanalyse und der Interaktionalen Linguistik angesiedelt, findet die Arbeit Anschluss an interaktionale Forschungsrichtungen sowie an die internationale Jugendsprachforschung und zeigt neue Wege fur dialektologische Fragestellungen auf.

Querying Consent examines the ways in which the concept of consent is used to map and regulate sexual desire, gender relationships, global positions, technological interfaces, relationships of production and consumption, and literary and artistic interactions. From philosophy to literature, psychoanalysis to the art world, the contributors to Querying Consent address the most uncomfortable questions about consent today. Grounded in theoretical explorations of the entanglement of consent and subjectivity across a range of textual, visual, multi- and digital media, Querying Consent considers the relationships between consent and agency before moving on to trace the concept's outcomes through a range of investigations of the mutual implication of personhood and self-ownership.

Whether it's in a one-on-one meeting with the boss or at an international conference to an audience of thousands, presenting information is a integral part of modern working life. And since few businesses offer any training in presentation skills, nearly everyone dreads these occasions: even the most confident can give mediocre talks simply through stage fright and poor preparation. This in-depth, easy-to-follow guide offers a thorough grounding in the art of public speaking and presentation. Emphasizing the importance of proper preparation, it walks readers step by step through every stage -- developing a key message, designing effective slides and audiovisual aids, dealing with anxiety, appropriate dress, achieving good delivery, and dealing with questions from the floor. Written in clear, jargon-free English, this practical guide aids those wishing to hone their speaking skills as well as those gearing up for their first talk.