We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

With over twenty different casts, multiple spin-off series, and five international locations, The Real Housewives franchise is a television phenomenon. The women on these shows have reinvented the soap opera diva and in doing so, have offered television viewers a new opportunity to embrace a loved, yet waning, genre. As the popularity and prevalence of the docu-drama genre of reality TV continues to increase, the time is ripe for a collection of this sort. The Fantasy of Reality: Critical Essays on 'The Real Housewives' explores the series and the women of The Real Housewives through the lens of race, class, gender, sexuality, and place. The contributing authors use an expansive and impressive array of methodological approaches to examine particular aspects of the series, offering rich analysis and insight along the way. This collection takes seriously what some may mock and others adore. Chapters are both fun and informative, lending themselves well to Housewives fans and media scholars alike.

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

Video games have evolved to become a pervasive format which is beyond entertainment, enjoyed by a broad group of people rather than as a niche activity by hardcore gamers. However, to date, academic studies focusing on game localization and accessibility are few and far between, despite the fact that further research in localization and accessibility would be beneficial to all. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry. The volume is divided in two sections: the first section includes four contributions on Game Accessibility, dealing with issues such as universally accessible games and guidelines for promoting accessibility. The second section of the book includes nine contributions focussing on different issues affecting game translation and localization, such as case studies, culturalization, fan translation, and terminology management for the game localization industry.

This book examines how common e-learning technologies open up compelling, if limited, experiential spaces for users, similar to the imaginary worlds opened up by works of fiction. However, these experiential worlds are markedly different from the "real" world of physical objects and embodied relations. This book shows these differences to be of central importance for teaching and learning.

The study of health information seeking has become increasingly important in recent years due to the growing emphasis on the consumer/client relationship in the health arena. This trend implies a shift away from the development of health campaigns with one unitary message to a recognition that alternatives must be provided and options discussed. Indeed, health agencies are adopting the role of information-seeking facilitators through the creation of telephone services and sophisticated databases. A greater understanding of the public's needs, especially why people seek information, may help us to accomplish the many behavioral changes that will lead toward decreases in morbidity and mortality and a more balanced approach to wellness and prevention. This is especially important in the context of the revolution in access to information brought about by the many recent advances in databases and telecommunication systems, perhaps best represented by the advent of the Internet. This book provides a comprehensive treatment of these issues appropriate for advanced undergraduate and graduate students, practitioners, and researchers.

Climate Change and the Media brings together an international group of scholars to discuss one of the most important issues in human history: climate change. Since public understanding of the issue relies heavily on media coverage, the media plays a pivotal role in the way we address it. This edited collection - the first scholarly work to examine the relationship between climate change and the media - examines the changing nature of media coverage around the world, from the USA, the UK, and Europe, to China, Australasia, and the developing world. Chapters consider the impact of public relations and fictional programming, the relationship between public understanding and media coverage, and the impact of the media industries themselves on climate change. At a time when governments must take action to alleviate the catastrophic risk that climate change poses, this collection expertly details the pivotal role the media plays in this most fundamental of issues.

Drawing from interviews with Internet researchers from across the globe who work in diverse disciplines and in a wide array of online venues, this book examines ethical issues and questions that Internet researchers may encounter throughout the research process. Although the ethics of Internet research are complex, the aim of the book is to provide a rhetorical, case-based process to aid researchers in ethical decision making. In doing so, the book provides Internet researchers with useful resources and heuristics for engaging in ethical practices, interactions, and problem solving for their research.

In the 1969 issue of Negro Digest, a young Black Arts Movement poet then-named Ameer (Amiri) Baraka published "We Are Our Feeling: The Black Aesthetic." Baraka's emphasis on the importance of feelings in black selfhood expressed a touchstone for how the black liberation movement grappled with emotions in response to the politics and racial violence of the era. In her latest book, award-winning author Lisa M. Corrigan suggests that Black Power provided a significant repository for negative feelings, largely black pessimism, to resist the constant physical violence against black activists and the psychological strain of political disappointment. Corrigan asserts the emergence of Black Power as a discourse of black emotional invention in opposition to Kennedy-era white hope. As integration became the prevailing discourse of racial liberalism shaping mid-century discursive structures, so too, did racial feelings mold the biopolitical order of postmodern life in America. By examining the discourses produced by Martin Luther King, Malcolm X, Stokely Carmichael, Huey Newton, Eldridge Cleaver, and other Black Power icons who were marshaling black feelings in the service of black political action, Corrigan traces how black liberation activists mobilized new emotional repertoires.

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

An inviting and highly readable new translation of Aristotle's complete Poetics-the first and best introduction to the art of writing and understanding stories Aristotle's Poetics is the most important book ever written for writers and readers of stories-whether novels, short fiction, plays, screenplays, or nonfiction. Aristotle was the first to identify the keys to plot, character, audience perception, tragic pleasure, and dozens of other critical points of good storytelling. Despite being written more than 2,000 years ago, the Poetics remains essential reading for anyone who wants to learn how to write a captivating story-or understand how such stories work and achieve their psychological effects. Yet for all its influence, the Poetics is too little read because it comes down to us in a form that is often difficult to follow, and even the best translations are geared more to specialists than to general readers who simply want to grasp Aristotle's profound and practical insights. In How to Tell a Story, Philip Freeman presents the most readable translation of the Poetics yet produced, making this indispensable handbook more accessible, engaging, and useful than ever before. In addition to its inviting and reliable translation, a commentary on each section, and the original Greek on facing pages, this edition of the Poetics features unique bullet points, chapter headings, and section numbers to help guide readers through Aristotle's unmatched introduction to the art of writing and reading stories.

At one time taking a public speaking course was sufficient to provide the skills necessary for effective presentations. Now, the Information Age makes the use of information technology mandatory, so that presentations are delivered not only through speech, but also using electronic communications, audio and video media, print materials. To succeed in today's world, individuals must understand the characteristics of information, as well as people's information needs, not just how to present information. Small and Arnone have developed an extraordinarily successful model for professionals and academics-the PACT model (Purpose, Audience, Content, and Technique), which makes it easy to focus on the research, selection, organization, and delivery of information. Whether the assignment is public speaking, technical writing, or web designing, the PACT model can be used to integrate the common principles of information science and communication theory. This book introduces the reader to three crucial models for the successful design, development, delivery, and evaluation of information presentations. An ideal tool for professionals, a valuable ally for communications instructors, and a necessary resource for college students.

This book offers a pragma-semantic analysis of linguistic means expressing speaker involvement in the genre of political interview. The research is based on an analysis of 40 interviews with British and American politicians. The aim of this work is to confirm or reject the claim that the genre of political interview is detached and impersonal as is typical of any other type of formal interaction. The study also investigates whether female politicians are more indeterminate in their expression than male politicians, and whether the expression of males is matter-of-fact and more precise. The book provides new insights into the genre of political interview and contributes to the study of speaker involvement and means of its expression.

Pros and Cons: A Debaters Handbook offers a unique and invaluable guide to the arguments both for and against over 140 current controversies and global issues. Since it was first published in 1896 the handbook has been regularly updated and this nineteenth edition includes new entries on topics such as the right to possess nuclear weapons, the bailing out of failing industries, the protection of indigenous languages and the torture of suspected terrorists. Equal coverage is given to both sides of each debate in a dual column format which allows for easy comparison. Each entry also includes a list of related topics and suggestions for possible motions. The introductory essay describes debating technique, covering the rules, structure and type of debate, and offering tips on how to become a successful speaker. The book is then divided into eight thematic sections, where specific subjects are covered individually.

Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country's first African American first lady. The result of these thought-provoking essays is an interdisciplinary text that explores the First Lady from a rhetorical and cultural point of view. Authors analyze her Democratic National Convention speeches, her brand as First Lady, her communication from her latest trip to Africa, her agenda rhetoric in Let's Move! and Reach Higher, and her coming out as a Black feminist intellectual when she spoke at Maya Angelou's memorial service. Readers will recognize Michelle Obama as a rhetor of our times-a woman who influences America at the intersections of gender, race, and class and who is representative of what women are today.

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

This textbook provides concise information, classroom exercises, homework assignments, and speeches to enable college students to master public speaking. There is an emphasis on creating effective thesis sentences, motivational appeals, introductions and conclusions, outlines, and supporting information. The text includes sample speeches for each speaking assignment along with pertinent speech evaluation forms. Chapter topics include speech anxiety, delivery, subject selection and audience analysis, thesis sentences, motivational appeals, organizing and outlining, introduction and conclusion methods, supporting information, presentational aids, effective listening, Standard American English sounds, and creating various informative, persuasive, and special occasion speeches. A sample course syllabus is provided, as well as a test study guide. In this revised edition, some of the chapter exercises have been revamped, some sample speech outlines updated, some of the explanations clarified, and a new special occasion speech has been included.

In response to the growing scope and popularity of wedding-related offerings and the media attention given to celebrity and royal weddings, The Bride Factory critically examines various bridal media outlets, artifacts, and the messages they convey about women today. The book departs from conventional wisdom and other treatments of the bridal industry as a scholarly topic by revealing how media portray women in modern American society, and how these portrayals reflect feminism and femininity and illustrate the hegemony created by these media. The book discusses the portrayal of women as brides in media coverage throughout history; the various forms of wedding media, including print, television, and the Internet; how bridal media forward ideals of feminine beauty; how reality wedding programs depict brides - and the new "bridezilla" - as agents of control over their perfect day; the role of men in wedding planning; and the extent to which the white wedding ideal is embraced or resisted, with special attention given to alternative wedding media. Cohesive and multidisciplinary in its approach, The Bride Factory is the first major publication to shed critical light on bridal media and their feminist implications.

Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.

Public Speaking Basics provides a semester's worth of information and exercises to help college students master public speaking. There is an emphasis on creating good thesis sentences and on using effective forms of outlining. A sample speech is provided with each of the six different speaking assignments.

This book balances critical theory and professional practice to create specific strategies that result in more effective and enlightened news production and consumption. Emerging from the integral theories of Teilhard de Chardin and embracing Neil Postman's media ecology, the reception theories of John Fiske, and the work of many contemporary scholars, The Newsphere constructs a solid theoretical, historical, and practical framework for news as ecology. It illuminates how stories emerge and evolve across digital networks and complex systems and examines the historical and theoretical forces that are precipitating the decay of the traditional American news and information structure. This book is an exciting and progressive foundation text for introductory journalism and mass communication courses, with applications in advanced reporting, new media, news literacy, media ethics, and political science classes. The Newsphere will inspire its readers to move beyond the conventional and to embrace the new news, a dynamic network of unlimited participation.

This book balances critical theory and professional practice to create specific strategies that result in more effective and enlightened news production and consumption. Emerging from the integral theories of Teilhard de Chardin and embracing Neil Postman's media ecology, the reception theories of John Fiske, and the work of many contemporary scholars, The Newsphere constructs a solid theoretical, historical, and practical framework for news as ecology. It illuminates how stories emerge and evolve across digital networks and complex systems and examines the historical and theoretical forces that are precipitating the decay of the traditional American news and information structure. This book is an exciting and progressive foundation text for introductory journalism and mass communication courses, with applications in advanced reporting, new media, news literacy, media ethics, and political science classes. The Newsphere will inspire its readers to move beyond the conventional and to embrace the new news, a dynamic network of unlimited participation.

Bad Girls examines representational practices of film and television stories beginning with post-Vietnam cinema and ending with post-feminisms and contemporary public disputes over women in the military. The book explores a diverse range of popular media texts, from the Alien saga to Ally McBeal and Sex and the City, from The Net and VR5 to Sportsnight and G.I.Jane. The research is framed as a study of intergenerational tensions in portrayals of women and public institutions - in careers, governmental service, and interactions with technology. Using iconic texts and their contexts as a primary focus, this book offers a rhetorical and cultural history of the tensions between remembering and forgetting in representations of the American feminist movement between 1979 and 2005. Looking forward, the book sets an agenda for discussion of gender issues over the next twenty-five years and articulates with authority the manner in which "transgression" itself has become a site of struggle.

This book has won the 2015 Top Book Award from the NCA African American Communication and Culture Division (AACCD) of NCA Home with Hip Hop Feminism brings together popular culture and the everyday experiences of black women from the hip hop generation to highlight the epiphanic moments when the imagined and real body converge or collide. To date, there are no books devoted exclusively to black women that integrate performance auto/ethnography and media studies from a hip hop feminist perspective. This book serves as a three-sided intervention against a textually dominated feminist media studies, a white-centered feminist third wave theory, and a masculinist hip hop cultural project. Aisha S. Durham not only reclaims her voice in these three spaces, she also rewrites her hip hop history by returning to the intellectual, cultural, and physical places she calls home. The book will appeal to undergraduate and graduate students interested in media and cultural studies, race and ethnic studies, and gender and sexuality studies.