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Make a PACT for Success - Designing Effective Information Presentations (Paperback)
Loot Price: R1,613
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Make a PACT for Success - Designing Effective Information Presentations (Paperback)
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At one time taking a public speaking course was sufficient to
provide the skills necessary for effective presentations. Now, the
Information Age makes the use of information technology mandatory,
so that presentations are delivered not only through speech, but
also using electronic communications, audio and video media, print
materials. To succeed in today's world, individuals must understand
the characteristics of information, as well as people's information
needs, not just how to present information. Small and Arnone have
developed an extraordinarily successful model for professionals and
academics-the PACT model (Purpose, Audience, Content, and
Technique), which makes it easy to focus on the research,
selection, organization, and delivery of information. Whether the
assignment is public speaking, technical writing, or web designing,
the PACT model can be used to integrate the common principles of
information science and communication theory. This book introduces
the reader to three crucial models for the successful design,
development, delivery, and evaluation of information presentations.
An ideal tool for professionals, a valuable ally for communications
instructors, and a necessary resource for college students.
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