The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

This book outlines a coherent genre history of the personal weblog from the perspective of media linguistics. An analysis of a diachronic corpus (1997-2012) suggests distinct phases in the history of the genre. In addition to media linguistics, the author draws on methods from textual and corpus linguistics as well as the social sciences. He traces the personal weblog's various relations to different on- and offline genres and describes the blog communication form as well as the communicative situation, structural features and several posting genres characteristic of personal weblogs. The findings are embedded into theoretical considerations on genre change in general as well as stability and change of web-based genres in particular.

Providing a comparative study on celebrity advocacy - from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West - this book provides scholars and readers with a better understanding of some of the short-term and long-term impacts of various forms of celebrity activism. Each chapter illustrates how the impoverished rhetoric of celebrities often privileges the voices of those in the Global North over the efforts of local NGOs who have been working for years at addressing the same humanitarian crises. Whether we are talking about the building of schools for young women in Afghanistan or the satellite surveillance of potential genocidal acts carried out in the Sudan, various forms of celebrity advocacy resonate with scholars and members of the public who want to be seen "doing something." The author argues that more often than not, celebrity advocacy enhances a celebrity's reputation - but hinders the efforts of those who ask us to pay attention to the historical, structural, and material causes of these humanitarian crises.

Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a "rational" reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media's coverage of politicians' images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can "sell" in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences. Can media companies cope with these new circumstances and at the same time fulfill their traditional roles? This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms. Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

As corporations ramp up "workforce globalization" and young professionals increasingly pursue opportunities to work abroad, social entrepreneurs use online digital platforms to create offline social events where foreigners can meet face-to-face. Through ethnographic study of such groups in Paris, Singapore, and Bangalore, Erika Polson illustrates how, as a new generation of expatriates uses location technologies to create mobile "places," a new global middle class is emerging. While there are many differences in the specifics between the expat groups, they share certain characteristics that indicate a larger logic to the way that the increasing mobility of professional career paths is connected to new subjectivities and changing forms of community among a diverse and growing demographic. This book opens up a new field of study, one which pays more attention to middle class mobility while questioning the privileging of mobility more generally.

Presidents and Their Pens: The Story of White House Speechwriters explores 23 presidencies through the detailed analysis of speeches including Lincoln's Gettysburg Address, Teddy Roosevelt's "Big Stick" speech, Eisenhower's farewell to the nation, and Bill Clinton's compassionate words in the wake of tragedy. Confidant and wordsmith to five Republican presidents (Eisenhower, Nixon, Ford, Reagan, and George H.W. Bush), professor of language and noted historian James C. Humes tells how and why presidential speeches have marked milestones in our nation's history, from Washington through Obama. Readers will find out how FDR brought down the house with humor, how "Give 'em hell" Harry Truman planned his Whistle-Stop Tours, and how Ronald Reagan defied his advisors to make history at the Berlin Wall. Presenting stories of greatness as well as tragically unfulfilled promise, Presidents and Their Pens also features an introduction by author and historian Julie Nixon Eisenhower.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so. Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms. Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media's ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories - some still emerging - can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices. Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.

The Jewish Press' purpose is to promote Jewish Orthodoxy. The book explores this popular American Jewish newspaper and more precisely the development of the paper's ideology over a period of forty years offering a new understanding of the phenomenon Orthodoxy. Orthodoxy must be understood as a dynamic concept continually changing as a result of historical developments and hegemonic struggles with other ideologies about telling the Jew in modern society how he is to understand himself and the surrounding world.

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

With over twenty different casts, multiple spin-off series, and five international locations, The Real Housewives franchise is a television phenomenon. The women on these shows have reinvented the soap opera diva and in doing so, have offered television viewers a new opportunity to embrace a loved, yet waning, genre. As the popularity and prevalence of the docu-drama genre of reality TV continues to increase, the time is ripe for a collection of this sort. The Fantasy of Reality: Critical Essays on 'The Real Housewives' explores the series and the women of The Real Housewives through the lens of race, class, gender, sexuality, and place. The contributing authors use an expansive and impressive array of methodological approaches to examine particular aspects of the series, offering rich analysis and insight along the way. This collection takes seriously what some may mock and others adore. Chapters are both fun and informative, lending themselves well to Housewives fans and media scholars alike.

Speaking in public can be fun - honestly! Whatever the occasion, whatever the content, whatever the situation, this book will teach you everything you need to know to plan, prepare and deliver any speech or presentation and will give you the skills to deliver it with style, wit, charm and confidence. Discover expert tips, tricks, tools and techniques that will help you build on skills and abilities you already have so you can stand up in front of any audience and really wow them. Whether you're looking for help in overcoming your fears and building your confidence, or whether you're already quite good and want to polish your performance, this book will help you. Anyone can learn to speak in public. This book will show you how even you can do it brilliantly.

Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country's first African American first lady. The result of these thought-provoking essays is an interdisciplinary text that explores the First Lady from a rhetorical and cultural point of view. Authors analyze her Democratic National Convention speeches, her brand as First Lady, her communication from her latest trip to Africa, her agenda rhetoric in Let's Move! and Reach Higher, and her coming out as a Black feminist intellectual when she spoke at Maya Angelou's memorial service. Readers will recognize Michelle Obama as a rhetor of our times-a woman who influences America at the intersections of gender, race, and class and who is representative of what women are today.