By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

This book examines the changing nature of opposition to bidding for and hosting the Olympic Games in contemporary American cities. It explores and critiques the process by which cities bid for the Olympics in the current context of the International Olympic Committee's changing bid requirements and from the social justice perspectives of Olympics opponents. Using detailed case studies of the Olympic bids in Chicago, Boston, and Los Angeles, it shows how opposition to bidding for and hosting the Olympics has changed dramatically in American cities.

This book examines claims that the Olympic Games are a vehicle to inspire and increase mass sport participation. It focuses on the mass sport participation legacy of the most recent hosts of the summer Olympics, including Atlanta, Sydney, Athens, Beijing, London, Rio, and Tokyo. It is organised by host city/country and applies an analytical framework to each, addressing the socio-political context that shapes sport policy, the key changes in sport policy, the structure and governance of community sport, the Olympic and Paralympic legacy, and the changes in mass sport participation before, during, and after the Games. The book is important reading for students, researchers, and policymakers working in sport governance, sport development or management, and the sport policy sector.

This book takes a closer look at the societal functions of sports clubs by using the broad range of empirical data of a comparative study. There is a limited amount of up-to-date knowledge on the functions of sports clubs and their potential to promote public health, social cohesion and democratic participation through volunteering and thus contribute to public welfare in European societies. Most of the existing studies are country-specific and therefore do not allow for making comparisons from a cross-national perspective. In light of this, the project 'Social Inclusion and Volunteering in Sports Clubs in Europe' (SIVSCE) collected, analysed and discussed comparable data and knowledge across ten European countries and disseminated this knowledge to politicians, sports professionals and sports volunteers in Europe. The SIVSCE project contains comparative data of clubs as well as of members in selected sports clubs. In each country chapter, the comparative data from the SIVSCE project is put together in a coherent way. Particularly, the data of the member survey give in-depth information about the fulfillment of the different functions of sports clubs (e.g. extension of democratic participation, social integration). Providing in-depth data related to policy issues, structure and management of clubs and individual member surveys, this book will be useful for students particularly those in sports management programmes as well as researchers and practitioners in social science and economics.

Professor Tony Collins’ eagerly-awaited new book Rugby League: A People’s History fills a void in the rugby league library. It tells the story of the game in all its glory, from global superstars to local supporters - and everyone in between; professionals and amateurs, men and women, officials and volunteers. It goes back to the start of rugby and explains why league was born, how it grew around the world, and what enabled it to continually triumph over obstacles put in its way. More than just the charting of the game, it is the social history of the life and times of the north of England. Published to mark this year’s 125th anniversary of rugby league’s foundation at the George Hotel in 1895, the book tells the complete history of the sport, going back beyond its birth in Huddersfield to examine its deeper roots in the turbulent social history of the north of England. Along the way it debunks the myth that William Webb Ellis invented the handling game, reveals how rugby was initially more popular than soccer but lost that lead, and explains why it was the RFU’s intransigence that led to the events of 1895. Each chapter begins with the story of a great team, player or match, but covers much more. There are extensive sections on the grassroots, the role supporters have played in sustaining the sport, and the long struggle of women to play. Plus how society and economic changes over the decades have impacted on and shaped the history of the sport. But this is not a parochial book. It explores the expansion of the game to the southern hemisphere and France, and asks why Australia now so completely dominates. It also investigates how rugby league has faced down adversity throughout its existence, whether from the outright hostility of rugby union, bias in the media, or the governmental ban in Vichy France. People have been predicting the death of rugby league since its inception yet, as the book shows, it has regularly renewed and reinvigorated itself.

For the record-breaking third time London will be hosting the Olympic Games in 2012. From the inception of Baron Pierre de Courbetin' s crusade to revive the Games of the ancient Greeks, in the 1890s, through the triumphs and disasters of twenty-nine Olympiads, The Daily Telegraph has been there to provide eye-witness accounts of the greatest sporting moments in history with characteristic authority. This comprehensive and colourful review of the summer Olympics takes you back to 1908, the first time London held the Games, with Dorando Pietri' s infamous disqualification in the marathon. Then to Fanny Blankers-Koen and Emil Zatopek lifeting the War-scarred capital in the Austerity Games of 1948. With more recent record-breaking moments from the Olympics of Sydney, Athens and Beijing, this is the perfect scene-setter for the Games' return to London. From Sebastian Coe and Steve Ovett to Jesse Owens and Carl Lewis, Kelly Holmes, Steve Redgrave, Ian Thorpe and Daley Thompson, the tears and the glory of all the heroes and villains from 116 years of Olympic history are collected here in this wonderful anthology of the greatest show on earth.

This book is the first independent exploration of the Federation Internationale de l'Automobile's (FIA) institutional history. Virtually unexamined compared with similar institutions like the FIFA and the IOC, the FIA has nevertheless changed from being a small association in 1904 to becoming one of the world's most influential sport governing bodies. Through chronologically organised chapters, this book explains how the FIA manages to link together motorsport circuses like Formula 1 with the automotive industry and societal issues like road safety and environmental sustainability. In an exciting narrative spanning seven decades, it reviews the FIA's organisational turning points, governing controversies, political dramas and sporting tragedies. Considering the FIA to be a unique type of hybrid organisation characterised by what the author calls 'organisational emulsion', this case study contains theoretical innovations relevant to other studies of sport governing bodies. It makes an empirically grounded contribution to the research fields of institutional logics, historical sociology and sport governance.

"The British at Indianapolis" follows the format of the author's award winning "The British at Le Mans". It recounts the history of the Indianapolis 500 race through the eyes and actions of those British born or British citizens who have driven in it, or been involved in any other way - be it as a designer, mechanic, or official. It also examines the British built cars that have won the Indy 500 and the significance of the rear engined revolution brought to the Indianapolis Motor Speedway by Cooper in 1961, and elevated to success by Lotus and Lola. It includes such names as Jim Clark, Graham Hill and Nigel Mansell. In addition to the 500, it includes other races at the IMS, notably Lewis Hamilton's victory in the Formula One Grand Prix there. It is a story that goes back to the first 500 in 1911, when London-born Hughie Hughes became the first British-born driver to race in the 500, to the present day, with more British than ever competing in the race and British drivers winning twice in the last four years.

Red Odyssey: Liverpool FC 1892-2017, is a uniquely affectionate and often deeply moving history of one of the greatest sporting institutions on the planet. Born in the fire of boardroom conflict and launched into the humble surroundings of the Lancashire League, Liverpool Football Club not only endured but rose to conquer all of Europe, leaving its local rivals trailing in its wake. This journey through the ages represents a thrilling sporting odyssey, packed with heroes and foes, victors and villains. It features tales of conquest and heroic homecomings as well as soul-crushing defeats. Its people have endured great tragedy and fought for both redemption and vindication. Modern-day Liverpool supporters, standing on the shoulders of their forebears, are tough, gritty, irreverent and united. These qualities have sustained them for 125 years, and they run through the book like a golden thread. Red Odyssey is 125 individual love letters to Liverpool FC and its people, written with a Scouse accent.

Winner of the Football Book of the Year Award, Cross British Sports Book Awards 2015 In a tiny, decaying aluminium smelting town in southern Tajikistan, a short drive from a raging war zone, Afghanistan take on Palestine in the first Asian qualifier for the World Cup. Every player on both teams is risking something by playing: their careers, their families, even their lives. Yet, along with thousands of other footballers backed by millions of supporters, they all dream of snatching one of the precious 32 places at the finals; and so begins a three-year epic struggle - long before the usual suspects start their higher-profile qualifying campaigns under the spotlight. Named after the greatest victory (and defeat) that the World Cup qualifiers have ever seen (Australia's 31-0 victory over American Samoa), Thirty-One Nil is the story of how footballers from all corners of the globe begin their journey chasing a place at the World Cup Finals. It celebrates the part-time priests, princes and hopeless chancers who dream of making it to Brazil, in defiance of the staggering odds stacked against them. It tells the story of teams who have struggled for their very existence through political and social turmoil, from which they will very occasionally emerge into international stardom. From the endlessly humiliated San Marino to lowly Haiti; from war-torn Lebanon to the oppressed and fleet-footed players of Eritrea, in Thirty-One Nil James Montague gets intimately and often dangerously close to some of the world's most extraordinary teams, and tells their exceptional stories.

The Sports Rehabilitation Therapists' Guidebook is a well-equipped, comprehensive, practical, evidence-based guide that seeks to assist both students and graduate sport practitioners. The book is designed to be a quick-reference book during assessment and treatment planning, giving instant access to figures and case scenarios. It introduces evidence-based practice in all principal areas of sport rehabilitation such as anatomy, musculoskeletal assessment, pitch-side care, injury treatment modalities and exercise rehabilitation principles and related areas, and is designed to be more flexible than the usual single-focus books. It is written by a team of expert contributors offering a systematic perspective on core concepts. The book can be used as a guide in each stage of the sport rehabilitation process and it is an asset for sport clinical practitioners such as sport rehabilitators, sport therapists, personal trainers, strength and conditioning coaches, as well as for students on these and related courses in their daily practice on core clinical placements such as a clinic/sporting environment, pitch side and university.

Five times each week over the past several decades, sports fans in New Orleans began their mornings by reading local sportswriter Peter Finney. Finney's newspaper columns -- entertaining, informative, and inspiring -- connected New Orleans readers to the world of sports, for nearly 70 years. From a career total of 15,000 articles, this book offers a prime selection of the very best of Finney's writing as well as an introduction from Peter Finney, Jr. Beginning his writing career as a college freshman at Loyola University, Finney added his distinctly poetic voice to the sports pages of the States-Item (1945--80) and the Times-Picayune (1980--2013). This impressive time span placed the reporter on the sidelines of the most iconic moments in Louisiana sports history. This collection includes Finney's account of Billy Cannon's 89-yard punt return against Ole Miss in 1959; Tom Dempsey's 1970 NFL-record 63-yard field goal; and the Saints' 31--17 victory over the Indianapolis Colts in the 2010 Super Bowl. His interviews and profiles covered nearly every major sports figure of his time: Ted Williams, Jesse Owens, Joe DiMaggio, Muhammad Ali, Joe Namath, Jack Nicklaus, Tiger Woods, Arnold Palmer, Billy Cannon, Pete Maravich, Lee Trevino, Rusty Staub, Archie, Peyton, and Eli Manning, Eddie Robinson, Doug Williams, Dale Brown, Billy Martin, Brett Favre, Nick Saban, Shaquille O'Neal, Mike Ditka, Sean Payton, Drew Brees, Sugar Ray Leonard, Skip Bertman, Les Miles, and Tom Benson, among many others. The riveting moments and fascinating characters portrayed in this volume will delight both hardcore sports enthusiasts and casual fans, in stories told with Finney's characteristic grace, humility, and wit.

'I love Tifo' Ian Wright 'Tifo are great' Alan Shearer 'Tifo have changed the game when it comes to football analysis' Elis James RULE #1: DON'T WATCH THE BALL Yes, football is about stars, goals and glory. But it's also about the intense calculations and movements being made by the twenty-one other players on the pitch. It's about the ticking clock, and the bellowing fans, and their impact on player psychology. It's about the coach, the club owner, and the director of football, who are watching, scouting and scheming from the side-lines. It's about money and data, about geopolitics and architecture, and even about climate change. Football is the most popular sport in the world, and Tifo Football is one of the world's most popular football channels. In this short, illustrated guide, its creators share fifty-two simple 'rules' for understanding and enjoying the beautiful game-both on and off the pitch. Covering the key concepts, tactics and philosophies that are shaping the sport today, How to Watch Football reveals surprising new perspectives on familiar elements of gameplay, while highlighting lesser-known aspects of the industry and its history. Whether you're a casual fan or a football obsessive, the fifty-two golden rules in this pocket-size guide will deepen your delight in the world's favourite sport.

"There's probably no better sport than Formula E to present and study the science and practice of innovation within (motor)sport, and this book is a must read for those active within this fascinating area". - Dr. Kristof de Mey, Sports Technology, Innovation & Business Developer at Ghent University, Belgium This open access book provides novel insights on management innovation and sustainability in motorsport. Utilizing the all-electric racing championship called Formula E as case, it draws upon data from multiple sources such as sustainability reports of Formula and its stakeholders, media data, podcasts and newspaper articles, partner publications, and social media outputs. It aims to generate a theoretical model that describes and explains the optimal conditions for innovation when it comes to enhancing a sport organisation's commercial product. Apart from its general transferability to sports research, this model enables further study of a motorsport phenomenon that has been hailed by media as the championship, which affirms money in sustainability. It has also been emphasized by sport researchers as a highly relevant case to study management innovation. This book will be interesting to academics working in sports management, knowledge management, innovation and sustainability. Hans Erik Naess (b. 1978) is an Associate Professor in Sport Management at Kristiania University College, Norway. He holds a PhD in sociology from the University of Oslo and is the author of several peer-reviewed articles and books on motorsports, including A History of Organizational Change: The case of Federation Internationale de l'Automobile (FIA) 1945-2020. Anne Tjonndal (b. 1988) is an Associate Professor in Sociology of Sport at Nord University, Norway. She holds a PhD in sociology from Nord University and has published articles in high-quality international journals on topics like social innovation, gender and inclusion/exclusion in sport. Tjonndal is the Celia Brackenridge International Research Award winner for 2019.

Effective leadership is essential in any sports organisation, both in the boardroom and on the training pitch. Leadership in Sport is the first textbook to examine sports leadership in the round, across both management and coaching environments. It includes a dedicated section to underpinning core leadership theories, and employs a number of case studies throughout to show how best practice is applied in real world settings. Drawing on expertise from some of the leading academics and practitioners throughout the world, and from both disciplines, the book covers various leadership issues including: facilitative leadership strategic leadership leading effective change diversity in leadership communication and empathy motivation and performance. Key conceptual questions-the nature of leadership, its role in sport, styles of leadership, what constitutes ineffective leadership-and other contemporary issues are also explored to give students and practitioners the most complete and clear picture of contemporary leadership in sport. With useful features in every chapter, such as key terms and review questions, this is an essential text for sport management or coaching degree courses.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

When Toronto’s Maple Leaf Gardens opened in 1931, manager Conn Smythe envisioned an arena that would project an aura of middle-class respectability. In A Night at the Gardens, Russell Field shares how this new arena anticipated spectators by examining varying spectator behaviours, who the spectators were, and what the experience of spectating was like. Drawing on archival records, the book explores the neighbourhood in which Maple Leaf Gardens was situated, the design of the arena’s interior spaces, and the ways in which it was operated in order to appeal to respectable spectators at a particular intersection of class and gender. Examining a ticket ledger compiled by arena staff for the 1933–34 National Hockey League season, the book reveals that the average subscriber purchased more than two tickets, suggesting that attending hockey games was a social experience. It also shows that while ticket subscribers were overwhelmingly middle-class men, women were also present. Oral history interviews with twenty-one former spectators at the Maple Leaf Gardens detail the experience of watching the spectacle that unfolded on the ice during each hockey game. A Night at the Gardens tells the fascinating story of how one prominent public building became such an important part of Toronto society.

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter's content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential. Note: A code for accessing HKPropel is included with all new print books.

Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport-including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to "make the call." This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.

The Little Book of Man United is a collection of words of wit and wisdom by and about Manchester United's players, managers and officials past and present. Since the arrival of the Premier League, no club in England can match the Red Devils' 13 titles, two UEFA Champions League victories, the FIFA World Club Cup, six triumphs in the FA Cup, three in the League Cup and 11 in the FA Charity/Community Shield - and there was plenty more glory in the club's first 115 years too. From Alan Hansen's falsely prophetic 'You'll never win anything with kids' to Eric Cantona's existentialist aphorism on the theme of seagulls, sardines and trawlers, the book contains more than 170 Red Devilish football quotes. Each quote is attributed to its source and, where appropriate, entries will be accompanied by explanatory asides and/or supporting statistics. Broken down into seven chapters, each one focuses on what makes being a supporter of Manchester United FC such a special experience.

The perfect golf gag gift, funny golf prank, or book for any golfer who always has an excuse for their wayward shots on the tee box There's nothing better than a perfect day on the course, except for maybe the excuses thrown around for a sliced drive or a missed putt. As soon as you shot goes askew... You can blame your job... You can blame the course... You can blame mother nature... Or you can blame your equipment... But Never, Ever, BLAME YOURSELF! The perfect golf gift for men who always have the perfect excuse for their golf misfortunes, 501 Excuses for a Bad Golf Shot is the ideal father's day gift, gag gift, or present for that friend in your golf league whose excuses are always a hole-in-one (even when their shots aren't).

From the last-second heroics of Wilmeth Sidat-Singh in Archbold Stadium to the last-second heroics of Donovan McNabb in the Carrier Dome more than a half century later, this book is a chronicle of the rich tradition of Syracuse University sports. There are games that stand the test of time - performances that years, even decades later bring a smile or in some cases a grimace, to a fan's face. They are indelible moments that, when strung together, give you a sense of a college's history. In ""Slices of Orange"", Sal Maiorana and Scott Pitoniak recapture the heroics of running back Jim Brown's 43-point performance against Colgate at old Archbold Stadium; the pain of Keith Smart's jumper that denied Syracuse a national title in 1987; and the joy of forward Carmelo Anthony's levitation act in the 2003 NCAA basketball championship game. They tell of the fierce SU-Georgetown basketball rivalry - and John Thompson's incendiary comments that ignited it - and how the Gait brothers, Paul and Gary, revolutionized the game of lacrosse and laid the foundation for a college sports dynasty.