In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers' opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Glory, Glory Lane is the life-affirming history - including a momentous last season - of a world-famous football stadium, home to Tottenham Hotspur for 118 years. A Victorian structure turned wraparound 21st-century all-seater, it became a theatre of dreams for supporters all attracted by teams which played the 'Spurs way' to achieve glory. The Lane gave a stage to a conveyor belt of legends from Cameron to Alli via Nicholson, Blanchflower, Greaves, Hoddle and Klinsmann. It provided unforgettable memories in unforgettable atmospheres - heart-lifting, heart-breaking, nerve-racking. Its story veers from founders obsessed by Harry Hotspur to Harry Kane via Harry Redknapp; through matches, personalities, ground developments and threatened closure, all with first-hand accounts. It's hard to imagine how a new GBP750m stadium can ever replace the edifice which shut its gates for the last time after Spurs played Manchester United in May 2017, having created a daunting legacy.

In 2017 the Olympic Studies Centre of the German Sport University organized a workshop on Sport Development and Olympic Studies. This book resulted from the presentations and discussions they engendered around identifying new international collaborative research fields and deepening research on the Olympics, the Olympic Movement and sport development. The effective application of the hermeneutical method unifies the chapters. The interpretive strengths of this method sharpen the analytical perspective of the chapters, with the strict requirements for the use of primary sources meaning that the contributors have conducted extensive archival research. Assuring thematic coherence, the studies assembled for this book focus on the analysis of processes of continuity, transformation, and development across four areas: sport institutions and their policies; commissions within and policies of governing bodies of sports; legacy discussions; and sport events within the summer and winter Olympic Games transformed into political and cultural spectacles. Bringing together experts in the field, Sport Development and Olympic Studies will be of great use to scholars of Sport Development, Sport History, The Olympics and Sport Sociology. This book was originally published as a special issue of The International Journal of the History of Sport.

This book offers an accessible overview of the role sport plays in international relations and diplomacy. Sports diplomacy has previously been defined as an old but under-studied aspect of the estranged relations between peoples, nations and states. These days, it is better understood as the conscious, strategic and ongoing use of sport, sportspeople and sporting events by state and non-state actors to advance policy, trade, development, education, image, reputation, brand, and people-to-people links. In order to better understand the many occasions where sport and diplomacy overlap, this book presents four new, inter-disciplinary and theoretical categories of sports diplomacy: traditional, 'new', sport-as-diplomacy, and sports anti-diplomacy. These categories are further validated by a large number of case studies, ranging from the Ancient Olympiad to the recent appearance of esoteric, government sports diplomacy strategies, and beyond, to the activities of non-state sporting actors such as F.C. Barcelona, Colin Kaepernick and the digital world of e-sports. As a result, the landscape of sports diplomacy becomes clearer, as do the pitfalls and limitations of using sport as a diplomatic tool. This book will be of much interest to students of diplomacy, foreign policy, sports studies, and International Relations in general.

For a long time, various different lobbying sectors have claimed that the use of video technology is an effective aid in decision-making. Now the IFAB has taken a historic step in the approval of experiments on the use of video to provide support to football refereeing. The Use of Video Technologies in Refereeing Football and Other Sports analyses the capacity of audio-visual technology from different perspectives to help understand the best implementation of the Video Assistant Referee (VAR) system in football and, more generally, in other sports. This book addresses in-depth interdisciplinary viewpoints on the need and the opportunity of the implementation procedures regarding how to use it, considering that it could lead to very important changes. The book goes on to examine various approaches to the most interesting topics for players, amateurs, coaches, referees and referees coaches. Offering viewpoints from both academics and professionals, this new volume addresses the VAR issue in a multidisciplinary way, analysing the implications of video replay application in football from the perspective of players, coaches, television professionals, referees, amateurs, sports lawyers, media and educators.

Rochdale AFC had occupied the fourth tier of English football for so long that the division was unofficially named after them. In 2006, manager Keith Hill took charge and transformed the unfashionable, cash-strapped club into a side known for flowing football and overachievement. But what about the other Rochdale bosses? Those who sought to rid The Dale of its tiresome fourth-tier anchor? The Rochdale Division is told by the managers and players, who reveal the struggles and joys of life at an out-of-step club in the modern football age. It features managers such as Hill himself, Mick Docherty, Graham Barrow, Paul Simpson, Steve Parkin, Steve Eyre and John Coleman, plus the players they led. The book shares insights from cultured centre-half Alan Reeves, Rochdale's sons Craig Dawson and Matt Gilks, prolific strikers Rickie Lambert and Adam Le Fondre, fleet-footed Will Buckley and Paddy McCourt, plus powerhouse Glenn Murray. Alongside them are cult heroes Steve Whitehall, Shaun Reid, Gary Jones, Calvin Andrew and Ian Henderson.

In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

A great little sports car race took place on an island in Lake Erie, offshore of Sandusky, Ohio. The drivers came on ferry boats to compete for silver cups in an age when there were no sponsors and no prize money. The drivers were car salesmen, stock brokers, engineers, printers, etc. Often, the cars they raced were those they drove as daily transportation: MGs, Porsches, Triumphs, Alfas and others. In this well illustrated history, drivers, officials, mechanics and spectators share their stories. The text paints a vivid picture of the sports car racing scene in post-war America.

New in Paper! Leni Riefenstahl's four-hour film, Olympia, a major propaganda achievement of Nazi Germany in the 1930's, deals with the Eleventh Olympic Games that were held in Berlin in 1936. Olympia is also perhaps the best German film produced during the National Socialist period. Graham has scrutinized the history of the film and shows that it was deeply involved with the regime, both in its stages of production and in its later distribution. He also argues that the film can be regarded as a masterpiece of propaganda, and further, that virtually any work of this nature is bound to have a propaganda effect, whether intended or not. The author relates the film's subsequent history against the background of the worsening political situation in Europe. The events leading up to World War II were to have a profound effect on the future of the film. Aside from the political issues, the book describes the fascinating story of the making of an epic film. The book will be of value to film historians, sports scholars, and those interested in the history and culture of Nazi Germany. Available in paperback 2002. Cloth version previously published in 1986.

Iceland is a tiny Nordic nation with a population of just 330,000 and no professional sports leagues, and yet its soccer, basketball and handball teams have all qualified for major international tournaments in recent years. This fascinating study argues that team sport success is culturally produced and that in order to understand collective achievement we have to consider the socio-cultural context. Based on unparalleled access to key personnel, including top coaches, athletes and administrators, the book explores Icelandic cultural capital as a factor in sporting success, from traditions of workmanship, competitive play and teamwork to international labour migration and knowledge transfer. The first book to focus specifically on the socio-cultural aspects of a small nation's international sporting success, this is an original and illuminating contribution to the study of the sociology of sport. Sport in Iceland: How small nations achieve international success is fascinating reading for team sport enthusiasts, coaches, managers and organisers, as well as for any student or scholar with an interest in the sociology of sport, strategic sports development, sports policy or sports administration.

The history of China's National Games reflects both the transformation of elite sport in China and wider Chinese society. This is the first book to describe the origins and development of the National Games through their dynamic relationship with Chinese politics, nationalism and identity in the modern era. Looking specifically at the role of the National Games in China's changing social, political and economic circumstances from 1910 to 2009, this book uncovers how the National Games reflected the shifts in state-led nationalist ideologies within three historical eras: the late Qing Dynasty and Republican China (1910-1948), the early People's Republic of China (1959-1979) and the People's Republic of China in the post-1980s (1983-2009). It also examines how the National Games were reformed to serve China's Olympic Strategy in the context of globalization and commercialization from the 1980s onwards. Full of original insights into archive material, each chapter sheds new light on the social, cultural and political significance of this sporting mega-event in the shaping of modern China. This is fascinating reading for anybody with an interest in the politics, history and culture of China.

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Eventscapes: Transforming Place, Space and Experiences directly examines the interrelation between events' simultaneous dependence on and transformation of the places in which they are held. This event-environment nexus is analysed through a variety of international case studies including different kinds of well-known sporting and cultural events such as Vivid Sydney, the Vancouver 2010 Winter Olympics and the Tour Down Under international cycle race, among others. Chapters focusing on visual design explore the opportunities, at different spatial scales, to develop an event 'look' and the ways in which an event experience can be enhanced through connecting and engaging with the local culture and community. As well as the planning and management of events, the book draws on event experience, dramaturgically examining the roles played by authors, actors and the audience, and emphasises the participation of multiple groups in the co-creation of event experiences. This will be invaluable reading for those studying events and the environment. Adopting a multidisciplinary approach, it also draws on geography, urban and cultural studies, image studies, architecture and design, environmental psychology, and event management, and will be of use to a broad academic audience.

From the thousands of matches ever played by Arsenal, stretching from a muddy field on the Isle of Dogs in the 19th century to the Premier League era and the pristine perfection of the Emirates Stadium, here are 50 of the club's most glorious, epochal and thrilling games of all! Expertly presented in evocative historical context, and described incident-by-incident in atmospheric detail, Arsenal Greatest Games offers a terrace ticket back in time, taking in their first FA Cup win in 1930, 1930s dominance of domestic football under the great Herbert Chapman, through to the great 1971 double-winning side; on to the exploits under George Graham in the late 1980s and early 1990s, and Arsene Wenger's revolution and his all-conquering invincibles of 2004. An irresistible cast list of club legends - Frank McLintock, Charlie George, Thierry Henry, Ian Wright, Dennis Bergkamp - comes to life in these thrilling tales of goalscoring feats, great comebacks, Wembley glory and the odd glorious yet crushing disappointment. In all, a journey through the highlights of the Gunners' history which is guaranteed to make any fan's heart swell with pride.

When You're Smiling is the story of a football team's journey from also-rans to champions and a football fan's journey from boy to man, through laughter, loss and home defeats. Monday, 2 May 2016 was a day Matt Bozeat thought he would never see. It was the day Leicester City, the team he had supported through thin and thinner all his life, were crowned Premier League champions. The story of the 5,000-1 outsiders winning one of European football's top prizes put a smile on the face of millions worldwide. Three days earlier, Matt had experienced an even greater miracle. When You're Smiling is a nostalgia-filled treat brimming with memories of football and the wider world in the 1980s and 90s. It's a book about belonging and thinking your dreams will never come true - and then they do come true.

Reds and Rams: A Story of the East Midlands Derby is the tale of one of the most fiercely fought football rivalries in the world. Hewed from the Victorian industrial revolution, Nottingham Forest and Derby County have contested league games for 130 years. Ever since the 1898 FA Cup Final, the rivalry has ebbed and flowed, with each club enjoying both periods of sustained success and existential threat. The reasons for this deep-rooted antipathy are numerous, yet ultimately it boils down to two football clubs similar in stature, size, history and geography existing cheek by jowl. In essence, they are like two teenage siblings bickering about anything and everything. Throughout, they have traded managers and players, producing deep and lasting enmity. Derby is renowned for its railways, Nottingham for Robin Hood. Each city has its own proud identity and history. The only thing they have ever agreed on is the genius of Brian Clough.

Founded in 1879, Sunderland AFC quickly became one of the greatest clubs in English football. This history of the club takes the reader step by step through the club's development, beginning with the club's foundation, the early triumphs and subsequent tragedies, through conflicts with Sunderland Albion to league and cup domination, from Raich Carter and Bobby Gurney to Kevin Phillips and Niall Quinn. Along the way great players, matches and successes are highlighted, in an accessible style suitable for football fans of all ages.

While globalisation has undoubtedly occurred in many social fields, in sport the importance of 'the nation' has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history.

When the 1949-1953 New York Yankees won an astounding five consecutive World Series, they did it without the offensive firepower that characterized so many of their championship teams before and after. The franchise came to rely instead on three aging pitchers, an unlikely trio that won 255 games during the five-year championship run.This book focuses on the close relationship and quiet achievement of Allie Reynolds, Vic Raschi and Eddie Lopat. Soon after Robinson and the cross-town Dodgers had publicly confronted the issues of race and ethnicity, these men from very different backgrounds - Creek Indian, Italian and Polish - established a deep communion with each other, became lifelong friends, and over a handful of years re-wrote baseball history.This entry refers to the Large Print edition.

This new book, The Art of Dissent, brings together a body of work that has emerged in response to the arrival of the Olympics in East London. Featuring contributions from a range of artists, film makers, photographer and writers including Stephen Gill, Iain Sinclair and Ben Campkin, the book brings together artistic and cultural projects that emerged in response to the London 2012 Olympics and the associated large-scale regeneration of East London. It intervenes in the dominant discourse, language and images surrounding the Games, engaging critically with the changing landscape of the Lower Lea Valley. Land grab, displacement, militarisation, privatisation, sponsorship and branding are explored through essays, photography, film, poetry, fiction and installation art, presenting a unique contribution to the debate around the politics of urban space and regeneration through an interdisciplinary range of work.

Sport has become a major industry as well as a major cultural preoccupation in the contemporary world. Cities are increasingly using major sporting events and activities to re-image themselves, promote urban development and fund economic growth and regeneration. Including case-studies from the Sydney Olympics to urban school sports, Sport in the City looks closely at how sport has been used in contemporary cities across the world, and evaluates policies, strategies and managment.
Five key areas are examined:
* sport and urban economic regeneration
* sports events: bidding
* planning and organization
* Urban Sports tourism
* Sport and urban community development
* Urban politics and sports policy.
Sport in the City therefore represents an essential resource for urban policy makers and the sports policy community. It will be invaluable reading for sports studies students and urban geographers.

eBook available with sample pages: 0203471407

Heroines of Sport looks closely at different groups of women whose stories have been excluded from previous accounts of women's sports and female heroism. It focuses on five specific groups of women from different places in the world South African women; Muslim women from the Middle East; Aboriginal women from Australia and Canada; and lesbian and disabled women from different countries worldwide. It also asks searching questions about colonialism and neo-colonialism in the women's international sport movement.
The particular groups of women featured in the book reflect the need to look at specific categories of difference relating to class, culture, disability, ethnicity, race, religion and sexual orientation. In her account, Jennifer Hargreaves reveals how the participation of women in sport across the world is tied to their sense of difference and identity. Based on original research each chapter includes material which relates to significant political and cultural developments.
Heroines of Sport will be invaluable reading for undergraduate and postgraduate students of sport sociology, and will also be relevant for students working in women's studies and other specialized fields, such as developments development studies or the politics of Aboriginality, disability, Islam, race and sexuality.

Heroines of Sport looks closely at different groups of women whose stories have been excluded from previous accounts of women's sports and female heroism. It focuses on five specific groups of women from different places in the world South African women; Muslim women from the Middle East; Aboriginal women from Australia and Canada; and lesbian and disabled women from different countries worldwide. It also asks searching questions about colonialism and neo-colonialism in the women's international sport movement.
The particular groups of women featured in the book reflect the need to look at specific categories of difference relating to class, culture, disability, ethnicity, race, religion and sexual orientation. In her account, Jennifer Hargreaves reveals how the participation of women in sport across the world is tied to their sense of difference and identity. Based on original research each chapter includes material which relates to significant political and cultural developments.
Heroines of Sport will be invaluable reading for undergraduate and postgraduate students of sport sociology, and will also be relevant for students working in women's studies and other specialized fields, such as developments development studies or the politics of Aboriginality, disability, Islam, race and sexuality.

Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry. It is still the only textbook to explain every aspect of finance from the perspective of the sport management practitioner, explaining key concepts and showing how to apply them in practice in the context of sport. The text begins by covering finance basics and the tools and techniques of financial quantification, using industry examples to apply the principles of financial management to sport. It then goes further, to show how financial management works specifically in the sport industry. Discussions include interpreting financial statements, debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final part of the book examines financial management in four sectors of the industry: public sector sport, collegiate athletics, professional sport, and international sport. It provides an in-depth analysis of the mechanics of financial management within each of these sport sectors. Useful features, such as sidebars, concept checks, practice problems, case analysis and case questions will help students engage more deeply with financial techniques and encourage problem-solving skills. This new edition includes a completely new chapter on international sport, reflecting the globalized nature of the modern sport industry, as well expanded coverage of current issues such as digital media finance, recent legal cases affecting collegiate sport, and the central importance of collective bargaining. Financial Management in the Sport Industry is an essential textbook for any undergraduate or postgraduate course in sport finance, and an invaluable supplement to any course in sport business or sport management. It is also an important reference for all sport management practitioners looking to improve their understanding of finance. The book is accompanied by updated and expanded ancillary materials, including an instructor's manual, PowerPoint slides, and an image bank.

League One Leeds is the story of Leeds United's three seasons spent in the third tier of English football. An illustrious club who had never fallen so low, their journey through League One would become the most chaotic period in Leeds's history and the drama started before a ball was kicked. An unprecedented 15-point deduction that plunged the Whites from promotion favourites to relegation fodder set the tone, as the club's fortunes undulated wildly over the course of three bizarre seasons. Record-breaking winning runs, long barren spells, FA Cup defeats at Histon and Hereford, victory at Old Trafford - this is a football story that twists and turns all the way through to a hair-raising finale. The book is written through the eyes of the author and features exclusive insight from Simon Grayson, Jermaine Beckford, Jonny Howson, Bradley Johnson, David Prutton, Casper Ankergren and Luciano Becchio, whose first-hand experiences are interwoven with his own. The result: a riveting account of a fascinating period in Leeds United's history.