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Sports Diplomacy - Origins, Theory and Practice (Paperback)
Loot Price: R1,272
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Sports Diplomacy - Origins, Theory and Practice (Paperback)
Series: Routledge New Diplomacy Studies
Expected to ship within 12 - 17 working days
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This book offers an accessible overview of the role sport plays in
international relations and diplomacy. Sports diplomacy has
previously been defined as an old but under-studied aspect of the
estranged relations between peoples, nations and states. These
days, it is better understood as the conscious, strategic and
ongoing use of sport, sportspeople and sporting events by state and
non-state actors to advance policy, trade, development, education,
image, reputation, brand, and people-to-people links. In order to
better understand the many occasions where sport and diplomacy
overlap, this book presents four new, inter-disciplinary and
theoretical categories of sports diplomacy: traditional, 'new',
sport-as-diplomacy, and sports anti-diplomacy. These categories are
further validated by a large number of case studies, ranging from
the Ancient Olympiad to the recent appearance of esoteric,
government sports diplomacy strategies, and beyond, to the
activities of non-state sporting actors such as F.C. Barcelona,
Colin Kaepernick and the digital world of e-sports. As a result,
the landscape of sports diplomacy becomes clearer, as do the
pitfalls and limitations of using sport as a diplomatic tool. This
book will be of much interest to students of diplomacy, foreign
policy, sports studies, and International Relations in general.
General
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