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The Global Sport Economy - Contemporary Issues (Hardcover)
Loot Price: R4,160
Discovery Miles 41 600
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The Global Sport Economy - Contemporary Issues (Hardcover)
Series: Routledge Research in Sport Business and Management
Expected to ship within 12 - 17 working days
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This book examines the global sports ecosystem through three of its
central pillars: Sport marketing, sports equipment manufacture and
sales, and sport governance and organization. By focusing on these
three themes, the book presents a nuanced and multi-faceted view of
how the global sports economy works and what its main strategic
challenges and opportunities are. Offering a balance between theory
and practice, and adopting an international perspective with case
studies and examples from the Americas, Europe and Asia, the book
addresses key issues such as corporate social responsibility, the
impact of culture on international sport business, innovation and
entrepreneurship, and consumer behaviour. The Global Sport Economy
is fascinating reading for students, researchers and practitioners
with an interest in sport business and management, sport marketing,
the sporting goods industry and distribution and sport governance.
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