The San Francisco 49ers entered the 1984 season determined to erase the memory of their three point loss to the Washington Redskins in the NFC Championship Game the year before. Nineteen games later, they had not only won the Super Bowl, they had redefined NFL history by becoming the first team to win 18 games in a single season. Led by Hall of Fame head coach Bill Walsh and future Hall of Fame players Joe Montana, Ronnie Lott, and Fred Dean, the 1984 San Francisco 49ers finished the season with just one defeat. A Nearly Perfect Season: The Inside Story of the 1984 San Francisco 49ers chronicles the story of one of the greatest teams in NFL history. Through in-depth research and extensive interviews, Chris Willis details every aspect of this memorable season, from the preseason training camp through Super Bowl XIX. Inside stories from the 49ers are brought to life in colorful detail, including Joe Montana's penchant for stealing teammates' bikes during camp, the players' pre-game superstitions, and what went on in the 49ers' locker room before Super Bowl XIX. In addition, Chris Willis had complete access to Bill Walsh's game plans and meeting tapes, revealing the intense preparation the coach and his staff went through to give their team the greatest chance for success on the field. Featuring original interviews with more than 30 players from the team-including Dwaine Board, Roger Craig, Fred Dean, Keith Fahnhorst, Riki Ellison, Guy McIntyre, and Keena Turner-and interviews with the coaches and the general manager, this book provides a fascinating behind-the-scenes account of a season to remember.

Before they acquired Babe Ruth or won a single championship, the New York Yankees (nee Highlanders) were a team that inspired the strongest of feelings in baseball circles. Stars such as Jack Chesbro, Hal Chase, and Brooklyner Willie Keeler drew loud followings, and the team made loyal fans of those who disliked the cross-town Giants or Dodgers. Even Ban Johnson prized the franchise, which gave his upstart American League a foothold in the nation's most populous city. Baltimoreans, on the other hand, nurtured an animus toward the team, which only a few years earlier had been called the Orioles. And former Orioles manager John McGraw hatched a plan, along with Giants owner Andrew Freedman, to sabotage the new club. This heavily illustrated volume combines a fully documented history of the deadball-era Yankees with 195 photos of the people, places, and events that figured prominently in the story.

The book follows the colorful career of Frank Lane, who as baseball's busiest general manager during the 1950s made the deals that turned the Chicago White Sox, St. Louis Cardinals and Cleveland Indians from losers into pennant contenders almost overnight. He also worked--or tried to--as general manager of the Kansas City A's (Lane lasted eight months in 1961 under first-year owner Charlie Finley) and for the Milwaukee Brewers, where his boss was Bud Selig. He is best known for having traded 1959 American League home run champion Rocky Colavito to Detroit for the AL's 1959 batting champ, Harvey Kuenn, and for trading Indians manager Joe Gordon to Detroit for Tigers manager Jimmy Dykes. During his brief absence from baseball (1962-1964), he signed on as general manager of the National Basketball Association's second-year expansion team, the Chicago Zephyrs. He became a ""superscout"" for the Baltimore Orioles for several years and, after leaving Milwaukee, had the same job with the Texas Rangers and, finally, the California Angels. He completed well over 500 major- and minor-league transactions in his career. Joe Garagiola put it best: ""They used to say that the toughest job on any club Frank Lane was running belonged to the team photographer.

1968 was a year of protest in civil society (Prague, Paris, Chicago) and a year of protest in sport. After a world-wide campaign, the anti-apartheid movement succeeded in barring South Africa from the Olympic Games, while US athletes from the Olympic Project for Human Rights used the medals podium to decry the racism of North America. Meanwhile, students in Mexico demonstrated against social priorities in Mexico, the host of the 1968 Games. These events contributed significantly to the rejection of the idea that sports are apolitical, and stimulated the scholarly study of sport across the social sciences. Leading up to the Beijing Olympic Games, similar dynamics were played out across the globe, while a campaign was underway to boycott the 'Genocide Olympics'. The volume, To Remember is to Resist, came out of a three-day conference on sports, human rights and social change hosted by the University of Toronto forty years after Mexico and eighty days before the Beijing Opening Ceremony. The contributions to this volume capture the memories of activists who were "on the ground" using sport as a site for the struggle for human rights and provide scholarly examinations of past and current human rights movements in sport. This book was previously published as a special issue of Sport in Society.

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

This book is the definitive guide to Sheffield Wednesday and will be on the wish list of every Owl fan. The story of Wednesday, from its beginnings in the 19th century to the present day, is covered in fascinating detail. It is followed by profiles of the club's great players, the managers, matches to remember and a history of the grounds. In addition, the full season-by-season record of every first-team League and Cup game they have contested is documented. Summaries, records and statistics complete the picture. The result is a volume that is an essential addition to the bookshelves of any Owls fan. Put simply, this is a book that provides everything any Sheffield Wednesday fan, and indeed any football fan, would want to know about Sheffield Wednesday Football Club.

Following strict criteria laid down by Rangers based on talent, length of service, and ambassadorship to the club, here are the top Rangers players of all time. Stretching from the club's inception in 1872 to the present season, all eras are covered. But will the fans agree with the chosen seventy-seven? Are Ally McCoist, Gazza, Sandy Jardine, Graeme Souness in there? Yes, of course. Are Mark Hateley, Davie Wilson, Ian Ferguson, Terry Butcher in there? Well, you'll just have to wait and see. Each of the entries to the Hall of Fame includes fascinating information and in-depth play reviews about each team member and trivia to get you talking. This great book is absolutely sure to inspire and invigorate the Gers supporters, but will everyone agree?

• How can managers design and implement effective high performance programmes in sport?
• What are the key challenges in managing elite athletes, sports people and teams?

This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.

The book examines the macro level factors that determine a nation s sporting success, including political, social and cultural elements, and then moves on to unpack the specifics of elite athlete and team management at a micro level. Adopting an integrated, holistic approach throughout, the book highlights best practice in every key area of an HPS programme, including:

• defining performance and success
• organizational structure and leadership
• finance, funding and marketing
• coaching and coach development
• talent identification and development
• competition and events
• training and facilities
• scientific research and sport science support.

The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level. Each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading. This is essential reading for all serious students and professionals working in sport management or high performance sport.

On July 6, 1912, King Gustaf V of Sweden inaugurated the Fifth Olympiad at the Olympic Stadium in Stockholm. In the following weeks, 2,380 competitors from 27 nations representing all five continents participated in well-organized competitions in perfect weather conditions. The largest Olympics to date, the Stockholm Games have thus gone down in history as the Sunshine Olympics, or ""the Swedish Masterpiece."" Since that achievement, and despite numerous attempts by other Swedish cities, Sweden has not yet managed to host the Olympic Games again. This work examines the 1912 Stockholm Olympics from a variety of perspectives from different academic disciplines, exploring the preparations, organization, competitions, participants, and spectators, as well as the continuing significance of the 1912 Games to sport Sweden, the future of Olympic movement, and Swedish society.

Aston Villa On This Day revisits all the most magical and memorable moments from the club's distinguished past, mixing in a maelstrom of quirky anecdotes and legendary characters to produce an irresistibly dippable diary of Villa history - with an entry for every day of the year. From the club's Victorian foundation by the congregation of Handsworth's Villa Cross Wesleyan Chapel through to the Premier League era, Villa's rollercoaster history takes in FA Cup glory from the Victorian age to the 1950s, Third Division ignominy in the early '70s followed by league championship success just a decade later, all crowned by European Cup victory in Rotterdam. Pivotal historic events such as Villa committee man William McGregor's founding of the Football League form a backdrop against which Villa Park heroes - Archie Hunter, Pongo Waring and Peter McParland, Andy Gray, David Platt and Paul McGrath - all loom larger than life.

Generazione Wunderteam is the enthralling story of the Austrian national football team of the 1930s, an innovative side that dazzled Viennese crowds and sparked a new-found passion for football both at local and international level. Although the Wunderteam was short-lived, this squad led by Hugo Meisl, one of the most prominent figures in European football, proved hugely influential. Vienna quickly became - along with Budapest and Prague - one of the world's football capitals and the birthplace of some of the greatest players of the era, including Matthias Sindelar, a centre-forward whose fame transcended football, and who was often compared to Mozart and other Viennese celebrities. Sindelar died in suspicious circumstances at age 35, after defying the Nazis. The book takes the reader on a journey through that forgotten era, examining the genesis of Hugo Meisl's side, its key figures, the historical vicissitudes of the inter-war years and the most important Viennese teams of the period.

In most accounts of Olympic history across the world, India's Olympic journey is a mere footnote. This book is a corrective. Drawing on newly available and hitherto unused archival sources, it demonstrates that India was an important strategic outpost in the Olympic movement that started as a global phenomenon at the turn of the twentieth century. Among the questions the authors answer are: When and how did the Olympic ideology take root in India? Who were the early players and why did they appropriate Olympic sport to further their political ambitions? What explains India's eight consecutive gold medals in Olympic men's hockey between 1928 and 1956 and what altered the situation drastically, so much so that the team failed to qualify for the 2008 Beijing Games? India and the Olympics also explores why the Indian elite became obsessed with the Olympic ideal at the turn of the twentieth century and how this obsession relates to India's quest for a national and international identity. It conclusively validates the contention that the essence of Olympism does not reside in medals won, records broken or television rights sold as ends in themselves. Particularly for India, the Olympic movement, including the relevant records and statistics, is important because it provides a unique prism to understand the complex evolution of modern Indian society.

Sports, and in particular the Olympic Games, are enjoying a rapid increase in interest among social scientists worldwide, who see them as important "public events." This volume offers the first analysis of the Winter Olympic Games, primarily based on the Lillehammer Games of 1994. The authors identify "olympism" as a key agent in the modernization process and, more specifically, ask how the winter games, as a mega-event, relate to Norwegian culture and ethos. The authors of these specially commissioned papers examine various aspects of this encounter, including problems such as gender as related to nature and culture, masculinity and heroism, national identity and invention of tradition, the impact of venue construction on a traditional cultural landscape, the ideological criticism of the I.O.C. as it emerged, dramatically, before the opening of the Games and the conflict between the Norwegians and the Greeks over the ritual status of the two flames used during the torch relay, one from Olympia and one from Morgedal in Telemark, "the cradle of skiing."

Sports, and in particular the Olympic Games, are enjoying a rapid increase in interest among social scientists worldwide, who see them as important "public events." This volume offers the first analysis of the Winter Olympic Games, primarily based on the Lillehammer Games of 1994. The authors identify "olympism" as a key agent in the modernization process and, more specifically, ask how the winter games, as a mega-event, relate to Norwegian culture and ethos. The authors of these specially commissioned papers examine various aspects of this encounter, including problems such as gender as related to nature and culture, masculinity and heroism, national identity and invention of tradition, the impact of venue construction on a traditional cultural landscape, the ideological criticism of the I.O.C. as it emerged, dramatically, before the opening of the Games and the conflict between the Norwegians and the Greeks over the ritual status of the two flames used during the torch relay, one from Olympia and one from Morgedal in Telemark, "the cradle of skiing."

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

This is the story of the Historic Sports Car Club. Over a period of 50 years, the Club grew from the germ of an idea to become Britain's leading race organising Club for cars from the 1960s, 1970s and 1980s. The Club's strapline is 'pure historic racing'. This unique book, illustrated with over 500 photographs, tells the story of half a century of growth for historic racing in Great Britain. It is a story of ups and downs, of triumph and tragedy. From humble beginnings, the early years were faltering before the Club moved into race organisation in the early 1980s. There were times of financial trauma and upheaval and the Club came close to bankruptcy. However, the last two decades have been spectacularly successful. The race programme has grown, the membership has hit record levels and the portfolio of championships has doubled. Allied to that success, the Club's finances have improved beyond all recognition and its standing in British motor sport has scaled new heights. This is the story of those 50 years: but it is also the story of the people behind the Club, people who cared enough about historic motor racing to play a role in building the Historic Sports Car Club.

Olympic Aspirations: Realised and Unrealised surveys more than a century of the Olympic Movement's promotion of Olympic ideals internationally. The idea for Olympic Aspirations emerged at the world-renowned annual Beijing Academic Forum just months after the city hosted the impressive 2008 Beijing Olympic Games. One section of the Forum was devoted to the impact of the Olympic Movement on China and on China's image in the world. The tone at times was too self-congratulatory for some present. The critical discussion that continued into late 2010 inspired this book. Olympic Aspirations is a companion volume to the well-received Olympic Legacies: Intended and Unintended and draws on expertise from academics in all parts of the world. Both volumes have a similar purpose: to record Olympic ideals achieved but more importantly, to stimulate reflection on those as yet unachieved. Both are constructive in approach, positive in tone and optimistic in attitude. Olympic Aspirations offers original and insightful arguments that address the actions the Olympic Movement has taken to improve the Games. It argues that these actions are as yet incomplete. In concert with Olympic Legacies, it presents two sides of the same coin minted to advance the purity of the Olympic 'coinage'. This book was originally published as a special issue of the International Journal of the History of Sport.

This Collectors Edition Illustrated Book provides an insight into the most successful period for one of the most famous football clubs in the world. Liverpool Football Club is the team that dominated English and European Football throughout the 1980’s. The book charts the highlights of the ten year period from the excitement of winning 2 European Cups, 7 League Trophies, 2 FA Cups and 4 League Cups to the devastation of the Heysel and Hillsborough disasters. The significant matches, career player retrospectives, a special focus on Bob Paisley, Joe Fagan, Kenny Dalglish, Ian Rush and Graeme Souness, the managers and the greatest players who guided the club and in depth statistical information. This Collectors Edition looks at all the magic moments of this extraordinary period in this great clubs history.

The Leicester City FC Miscellany is packed full of fascinating facts, figures, trivia, stats, stories and anecdotes all relating to the long and colourful history of Leicester City Football Club. From the most memorable matches and the men who helped shaped the club's history; to the more gruesome games and the unsung heroes, this book tells the tales that have seen the football club become the force it is today. The ultimate guide to footballing trivia, the Leicester City FC Miscellany is a book no self-respecting Foxes fan should be without.

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

After coming close to winning the pennant on more than one occasion during the early 1920s, the Pittsburgh Pirates finally shed the stigma of being underachievers and claimed the National League flag in 1925, ending the New York Giants' four-year reign at the top of the league. Manager Bill McKechnie's brigade of young guns moved on to oppose the defending world champion Washington Senators in the World Series. After falling behind three games to one, Pittsburgh pulled off the greatest comeback in World Series history when they rallied to win in a thrilling seventh game. This detailed history recounts the entire 1925 Pittsburgh Pirates season, paying special attention to the team's construction and the World Series. Appendices provide complete statistics for the 1925 Pittsburgh Pirates, box scores for all seven games of that year's World Series, and World Series statistics for both teams.

The 2008 Olympic Games will be held in Beijing, but many human rights activists support a boycott. They liken the circumstances to previous governments that used the games to glorify their regimes--most notoriously the Nazis in 1936. What has led to this perception and is it fair? "Sport, Revolution and the Beijing Olympics" is a cultural history of sport in China that challenges many such ingrained Western assumptions. The authors unpick the relationship of sport to imperialism and revolution and examine its significance in both China and Taiwan at governmental and everyday levels. In the process they successfully debunk harmful myths, such as the prevalence of drugs in Chinese sport among women athletes, and present a balanced view that is a much-needed corrective to popular understanding.

This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs. It is intended to begin a professional and scholarly discussion to identify the best, or at least the most logical, paths to follow for sport management programs and the industry with which they are so closely aligned. Contributors, invited to participate based on their recognized areas of expertise, address specific topics using their own unique voices and writing styles. In the ebook version, essays link to video introductions by the authors and to online discussion forums where readers can respond to the issues presented in the essays. From the Preface: The field of sport management stands at an academic crossroads; the essays in this book address the following and other emerging questions: Should our successful field of study continue to model other disciplines and perpetuate their successes, as well as their shortcomings, or should we determine our own specific model for academic success? How are we doing in preparing future sport managers to perform in the industry and on the global stage? Where do we belong in the scheme of academe? The book's goal is to generate discussion among sport management professors, industry professionals who serve as adjunct faculty and participate on sport management program advisory boards, doctoral students who intend to teach in sport management programs, and others who explore and critique higher education in general.

While most serious fans know that the Deadball Era was characterized by low scoring, aggressive baserunning, and strong pitching, few understand the extent to which ballparks determined the style of play. As it turns out, the general absence of standardization and the ever-changing dimensions, configurations, and ground rules had a profound effect on the game, as offensive production would rise and fall, sometimes dramatically, from year to year. Especially in the early years of the American League, home teams enjoyed an unprecedented advantage over visiting clubs. The 1901 Orioles are a case in point, as the club batted an astounding .325 at Oriole Park IV--some 60 points above their road average and 54 points better than visitors to the park. Organized by major league city, this comprehensive study of Deadball parks and park effects provides fact-filled, data-heavy commentary on all 34 ballparks used by the American and National Leagues from 1901 through 1919. Illustrations and historical photos are included, along with a foreword by Philip J. Lowry and a final chapter that offers an assessment of the overall impact of parks on the era.