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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports governing bodies

Dreaming the Impossible - The Battle to Create a Non-Racial Sports World (Paperback): Mihir Bose Dreaming the Impossible - The Battle to Create a Non-Racial Sports World (Paperback)
Mihir Bose
R544 R494 Discovery Miles 4 940 Save R50 (9%) Ships in 9 - 15 working days

The British, who are rightly proud of their sporting traditions, are now having to come to terms with the dark, unacknowledged, past of racism in sport - until now the truth that dare not speak its name. Conscious and unconscious racism have for decades blighted the lives of talented black and Asian sportsmen and women, preventing them from fulfilling their potential. In Formula One, despite Lewis Hamilton's stellar achievements, barely one per cent of the 40,000 people employed in the sport are of ethnic minority heritage. In football, Britain's premier sport, the number of non-white managers in the professional game remains pitifully small. And in cricket, Azeem Rafiq's testimony to the Commons select committee has exposed the scandal of prejudice faced by Asian cricketers in the game. Veteran author and journalist Mihir Bose examines the way racism has affected black and Asian sportsmen and women and how attitudes have evolved over the past fifty years. He looks in depth at the controversies that have beset sport at all levels: from grassroots to international competitions and how the 'Black Lives Matter' movement has had a seismic impact throughout sport, with black sports personalities leading the fight against racism. However, this has also led to a worrying white fatigue. Talking to people from playing field to boardroom and the media world, he illustrates the complexities and striking contrasts in attitudes towards race. We hear the voices of players, coaches and administrators as Mihir Bose explores the question of how the dream of a truly non-racial sports world can become a reality.

The Age Of Football - The Global Game In The Twenty-First Century (Paperback): David Goldblatt The Age Of Football - The Global Game In The Twenty-First Century (Paperback)
David Goldblatt 1
R602 R442 Discovery Miles 4 420 Save R160 (27%) Ships in 12 - 17 working days

'Magnificent . . . Goldblatt is the doyen of sports historians and brings to this account his forensic and telling eye for detail'
Mail on Sunday

The epic exploration of society, politics, and economics in the twenty-first century through the prism of football, by the critically acclaimed author of The Ball is Round.

'David Goldblatt is not merely the best football historian writing today, he is possibly the best there has ever been'
Dominic Sandbrook, Sunday Times

In the twenty-first century football is first. First among sports themselves, but it now commands the allegiance, interest and engagement of more people in more places than any other phenomenon. In the three most populous nations on the earth – China, India and the United States where just twenty years ago football existed on the periphery of society – it has now arrived for good. Nations, peoples and neighbourhoods across the globe imagine and invent themselves through playing and following the game.

In The Age of Football, David Goldblatt charts football’s global cultural ascent, its economic transformation and deep politicisation, taking in prison football in Uganda and amputee football in Angola, the role of football fans in the Arab Spring, the footballing presidencies of Bolivia’s Evo Morales and Turkey’s Recep Erdogan, China’s declared intention to both host and win the World Cup by 2050, and the FIFA corruption scandal.

Following the intersection of the game with money, power and identity, like no previous sports historian, Goldblatt’s sweeping story is remarkable in its scope, breathtaking in its depth of knowledge, and is a brilliantly original perspective of the twenty-first century. It is the account of how football has come to define every facet of our social, economic and cultural lives and at what cost, shaping who we think we are and who we want to be.

Research Handbook on Sport Governance (Hardcover): Mathieu Winand, Christos Anagnostopoulos Research Handbook on Sport Governance (Hardcover)
Mathieu Winand, Christos Anagnostopoulos
R5,976 Discovery Miles 59 760 Ships in 12 - 17 working days

'The notion of governance has gained significant currency and has become an inseparable part of sport organisations' strategies and practices. It is also a widely taught subject in academic institutions. This is an original and well-conceptualized book, which provides a comprehensive examination of governance at different levels of analysis. Written by established scholars, the text represents a great reference source and will complement nicely the library of academics and practitioners alike.' - Vassil Girginov, President, European Association for Sport Management (EASM) 'The timeliness of this Research Handbook is underscored by the fact that the topic of sport governance has become extremely relevant and important but also extremely complex in our time.' - Hallgeir Gammelsaeter, Molde Specialized University in Logistics, Norway Recent scandals across the word of sport can be directly related to poor governance. This Research Handbook gathers the state-of-the-art research on sport governance by leading international scholars on various issues across various sports, offering a vital reference point for advancing research. Illustrating different approaches and perspectives such as good governance principles, systemic governance, political governance and network governance, chapters suggest research-informed practical solutions to current problems within sport organisations. Covering sport event governance, business implications, corporate social responsibility for enhancing good governance and extended board management, specific directions for further research are provided for each topic under examination. This is the essential reference for all sport governance researchers. It will also be insightful for sport governing bodies and administrators looking for advice on improving good governance in sport institutions.

Research Handbook on Sport Governance (Paperback): Mathieu Winand, Christos Anagnostopoulos Research Handbook on Sport Governance (Paperback)
Mathieu Winand, Christos Anagnostopoulos
R1,437 Discovery Miles 14 370 Ships in 12 - 17 working days

'The notion of governance has gained significant currency and has become an inseparable part of sport organisations' strategies and practices. It is also a widely taught subject in academic institutions. This is an original and well-conceptualized book, which provides a comprehensive examination of governance at different levels of analysis. Written by established scholars, the text represents a great reference source and will complement nicely the library of academics and practitioners alike.' - Vassil Girginov, President, European Association for Sport Management (EASM) 'The timeliness of this Research Handbook is underscored by the fact that the topic of sport governance has become extremely relevant and important but also extremely complex in our time.' - Hallgeir Gammelsaeter, Molde Specialized University in Logistics, Norway Recent scandals across the word of sport can be directly related to poor governance. This Research Handbook gathers the state-of-the-art research on sport governance by leading international scholars on various issues across various sports, offering a vital reference point for advancing research. Illustrating different approaches and perspectives such as good governance principles, systemic governance, political governance and network governance, chapters suggest research-informed practical solutions to current problems within sport organisations. Covering sport event governance, business implications, corporate social responsibility for enhancing good governance and extended board management, specific directions for further research are provided for each topic under examination. This is the essential reference for all sport governance researchers. It will also be insightful for sport governing bodies and administrators looking for advice on improving good governance in sport institutions.

Research Handbook on EU Sports Law and Policy (Hardcover): Jack Anderson, Richard Parrish, Borja Garcia Research Handbook on EU Sports Law and Policy (Hardcover)
Jack Anderson, Richard Parrish, Borja Garcia
R5,223 Discovery Miles 52 230 Ships in 12 - 17 working days

Drawing on the expertise of leading academics and practitioners, this Research Handbook provides comprehensive analysis of the EU's involvement in sport. Structured around the key themes used by the EU Commission in the field of sport, namely sport in society, the economic dimension of sport and the organization of sport, this Research Handbook is the definitive assessment of modern EU sports law and policy. The initial contributions explore the origins and sources of EU sports law and policy to provide context, while the remaining chapters address the Commission's key themes. Contributors explore the key cases shaping EU sports law, such as Walrave, Bosman and Meca-Medina, whilst also assessing the key contemporary issues concerning the relationship between sport and the EU. Demonstrating how and why sport can make a difference to the socio-economic well-being of the EU, this Research Handbook will be stimulating reading for sports lawyers and administrators as well as students of sports law, sports policy and sports business, and politicians and civil servants in this sector. Contributors include: J. Anderson, W. Andreff, S. Boyes, A. Cattaneo, J.-L. Chappelet, C. Coors, N. De Marco, M. de Wolff, B. Garcia, J. Kornbeck, S. O'Conaill, L. O'Leary, R. Parrish, N. Partington, K. Pijetlovic, S. Schenk, E. Szyszczak, A. Tsoukala, S. Van den Bogaert, A. Vermeersch, S. Weatherill

Athletes Making Moves - Secure the Future by Protecting Your Name, Image, and Likeness (Hardcover, Special ed.): Sivonnia... Athletes Making Moves - Secure the Future by Protecting Your Name, Image, and Likeness (Hardcover, Special ed.)
Sivonnia Debarros
R1,020 Discovery Miles 10 200 Ships in 12 - 17 working days
Athletes Making Moves - Secure the Future by Protecting Your Name, Image, and Likeness (Hardcover): Sivonnia Debarros Athletes Making Moves - Secure the Future by Protecting Your Name, Image, and Likeness (Hardcover)
Sivonnia Debarros
R812 Discovery Miles 8 120 Ships in 10 - 15 working days
Awards of the Dispute Resolution Chamber of the National Soccer League (Paperback): National Soccer League Dispute Resolution... Awards of the Dispute Resolution Chamber of the National Soccer League (Paperback)
National Soccer League Dispute Resolution Chamber
R1,003 R863 Discovery Miles 8 630 Save R140 (14%) Ships in 4 - 8 working days
The Times World Cup Moments (Hardcover): Henry Winter The Times World Cup Moments (Hardcover)
Henry Winter; Richard Whitehead; Edited by Times Books
R460 R368 Discovery Miles 3 680 Save R92 (20%) Ships in 5 - 10 working days

The ideal gift for football fans to read between matches during the 2022 Qatar World Cup Pairing epic sports photography with articles from The Times and The Sunday Times archive, this volume brings together 100 of the most iconic moments from World Cup history. With striking, full-colour photography, rarely seen archival images and sensational reporting on the action, The Times World Cup Moments tells the unofficial story of the world's largest single sporting event as it unfolded on - and off - the pitch. Featuring the greatest goals, most historic line-ups, heroic players and unforgettable controversies, these split-second moments have changed the course of World Cup history and generated a global sensation along the way. The perfect Christmas gift for any football fan, some of the best moments from this book include: * The first World Cup, Uruguay 1930 * North Korea's fairy tale, England 1966 * David Beckham's perfect free-kick, France 1998 * Brazil's golden line-up, Mexico 1970 * The infamous Hand of God, Mexico 1986 * Roger Milla's celebration, Italy 1990 * Zinedine Zidane's chipped Panenka penalty, Germany 2006 * Germany's humiliation of the hosts, Brazil 2014 * Cristiano Ronaldo's spectacular hat-trick, South Korea 2018

Olympic Women and the Media - International Perspectives (Hardcover, New): P Markula Olympic Women and the Media - International Perspectives (Hardcover, New)
P Markula
R1,478 Discovery Miles 14 780 Ships in 10 - 15 working days

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Global Sport-for-Development - Critical Perspectives (Hardcover): N Schulenkorf Global Sport-for-Development - Critical Perspectives (Hardcover)
N Schulenkorf; Daryl Adair
R2,342 R1,842 Discovery Miles 18 420 Save R500 (21%) Ships in 12 - 17 working days

In recent years, sport has been used as an instrument through which wider development objectives are pursued. This includes sport as a means to create awareness about the risks of HIV; sport as a vehicle to counter inter-group hostility; and sport as an environment where children can find respite in the wake of military conflict. The use of sport for the purposes of development is neither simple nor inherently successful. It is therefore regrettable that some of the agents and organisations involved in development programs provide idealistic accounts of their activities, thus suggesting that field work is unproblematic. By contrast, this book provides a critical approach to sport-for-development, acknowledging the potential of this growing field but emphasising challenges, problems and limitations - particularly if programs are not adequately planned, delivered or monitored. The book features both critical theory and reflective praxis, and will thus be useful to both academics and practitioners.

Sports Governance Handbook (Paperback): Kevin Carpenter Sports Governance Handbook (Paperback)
Kevin Carpenter
R1,490 Discovery Miles 14 900 Ships in 12 - 17 working days
Sports Governance (Paperback): Amanda Bennett, Kevin Carpenter, Rob Wilson Sports Governance (Paperback)
Amanda Bennett, Kevin Carpenter, Rob Wilson
R1,351 Discovery Miles 13 510 Ships in 12 - 17 working days

This study text has been developed to support ICSA's Level 4 Certificate in Sports Governance and includes a range of navigational, self-testing and illustrative features to help you get the most out of the support materials. The text covers the syllabus for each module and is structured to help in planning a programme of study. Learning outcomes linked to the syllabus are highlighted to help students focus on the examination requirements for the Certificate. The text follows a standard format and includes a range of features to encourage active learning and to help students apply principles and theory to real-life business situations, including: * stop and think scenarios * worked examples * test yourself review questions and answers * glossaries of key terms The text provides an excellent guide for students, but also serves as a useful reference for anyone who needs an accessible and practical introduction to the subject.

The British Olympic Association: A History (Hardcover): K. Jefferys The British Olympic Association: A History (Hardcover)
K. Jefferys
R1,726 Discovery Miles 17 260 Ships in 12 - 17 working days

Since its creation the British Olympic Association (BOA) has been one of the most important institutions in sports governance. In spite of its prominence there has hitherto been no single-volume history of the Association. This scholarly yet accessible study fills that gap, assessing the origins, evolution, strengths and shortcomings of the BOA.

The Jurisprudence of the FIFA Dispute Resolution Chamber (Hardcover, 2nd ed. 2016): Frans De Weger The Jurisprudence of the FIFA Dispute Resolution Chamber (Hardcover, 2nd ed. 2016)
Frans De Weger
R5,546 Discovery Miles 55 460 Ships in 12 - 17 working days

This book addresses the most important judicial aspects in relation to the FIFA Dispute Resolution Chamber (DRC), as well as the different categories of disputes, inter alia, the termination of player contracts, the amount of compensation, sporting sanctions, training compensation and the solidarity mechanism. The DRC was established in 2001 by FIFA for the purpose of resolving disputes regarding the international status and transfer of players. Since then the DRC has developed into a major and influential alternative resolution body, with an impressive and everincreasing caseload. In this updated and revised Second Edition the most important decisions of the DRC as of the date of its establishment in 2001 until 2016 are analysed. It is a reference work for those with a legal and financial interest in professional football, such as lawyers, agents, managers and administrators, but is also aimed at researchers and academics. Michele Bernasconi, Attorney-at-law in Zurich, Switzerland, Arbitrator at CAS and President of the Swiss Sports Law Association provided a foreword for the book. Frans M. de Weger is senior legal counsel working for the Dutch Federation of Professional Football Clubs (FBO). In 2015 he was, at the proposal of the European Club Association (ECA), appointed as an arbitrator for the Court of Arbitration for Sport (CAS). As a legal counsel and a CAS arbitrator he is involved in several national and international football-related legal disputes. This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Ben Van Rompuy and Dr. Antoine Duval. "Frans de Weger's work on the jurisprudence of the DRC is a "must-have" for anybody dealing with sports law and, in particular, dealing with football issues under the FIFA Regulations on the Status and Transfer of Players." Massimo Coccia Professor of International Law and Attorney-at-Law in Rome and CAS Arbitrator "Where to go when trying to understand the FIFA Regulations on the Status and Transfer of Players? Now Frans de Weger has the answer with his new version of the much-awaited and needed Jurisprudence of the FIFA Dispute Resolution Chamber." Juan de Dios Crespo Perez Sports Lawyer "The second edition of this book, which is systematic and practical at the same time, will surely be of great interest to both specialists active in the world of "football law" and aspiring individuals." Wouter Lambrecht Attorney-at-law, Head of Legal at the European Club Association, FIFA Dispute Resolution Chamber Member and Mediator at the CAS

Governance, Citizenship and the New European Football Championships - The European Spectacle (Hardcover): Wolfram Manzenreiter,... Governance, Citizenship and the New European Football Championships - The European Spectacle (Hardcover)
Wolfram Manzenreiter, Georg Spitaler
R2,540 Discovery Miles 25 400 Ships in 12 - 17 working days

Over the past decade, European football has seen tremendous changes impacting upon its international framework as well as local traditions and national institutions. Processes of Europeanization in the fields of economy and politics provided the background for transformations of the production and consumption of football on a transnational scale. In the course of such rearrangements, football tournaments like the UEFA Championship or the European Champions League turned into mega-events and media spectacles attracting ever-growing audiences. The experience of participating in these events offers some of the very few occasions for the display and embodiment of identities within a European context. This volume takes the 2008 EUROs hosted by Austria and Switzerland as a case study to analyze the political and cultural significance of the tournament from a multidisciplinary angle. What are the special features and spatial arrangements of a UEFAesque Europe, in comparison to alternative possibilities of a Europe? Situating the sport tournament between interpretations of collective European ritual and European spectacle, the key research question will ask what kind of Europe was represented in the cultural, political and economic manifestations of the 2008 EUROs. This book was published as a special issue of Soccer and Society.

Who Owns Football? - Models of Football Governance and Management in International Sport (Hardcover): David Hassan, Sean Hamil Who Owns Football? - Models of Football Governance and Management in International Sport (Hardcover)
David Hassan, Sean Hamil
R3,881 Discovery Miles 38 810 Ships in 12 - 17 working days

The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports' clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy's Series A and the English Premier League - both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance. This book was published as a special issue of Soccer and Society.

World in their Hands - The Story of the First Women's Rugby World Cup (Hardcover): Martyn Thomas World in their Hands - The Story of the First Women's Rugby World Cup (Hardcover)
Martyn Thomas; Foreword by Sarah Hunter
R549 R500 Discovery Miles 5 000 Save R49 (9%) Ships in 9 - 15 working days

World in their Hands recounts the remarkable events that led to a group of friends from south-west London staging the inaugural Women's Rugby World Cup in 1991. The tournament was held just 13 years after teams from University College London and King's contested a match that catalysed the growth of the women's game in the UK, and the organisers overcame myriad obstacles before, during and after the World Cup. Those challenges, which included ingrained misogyny, motherhood, a recession, the Gulf War and the collapse of the Soviet Union, provide a fitting framing device for a book that celebrates female achievement in the face of adversity. Although ostensibly a story about women's rugby, this is a tale that has rare crossover appeal. It is not only the account of a group of inspirational women who took on the institutional misogyny that existed in rugby clubs across the globe to put on a first ever Women's Rugby World Cup. It is also the compelling and relatable tale of how those women, their peers and others in the generations before them, reshaped the idea of what it means to be a woman, finding acceptance and friendship on boggy rugby pitches. At the time, with the men's game tying itself up in knots about professionalism and apartheid, these women were a breath of fresh air. Three decades on, their achievements deserve to be highlighted to a wider audience.

European Football and Collective Memory (Hardcover): W. Pyta, N. Havemann European Football and Collective Memory (Hardcover)
W. Pyta, N. Havemann
R2,205 R1,790 Discovery Miles 17 900 Save R415 (19%) Ships in 12 - 17 working days

Is it possible for football matches or players to help forge a collective European identity? Pyta and Haverman seek to answer this question through a detailed analysis of how football is remembered across the continent. European Football and Collective Memory is the first book to deal with collective memory of football on a continental scale.

A History of Organizational Change - The case of Federation Internationale de l'Automobile (FIA), 1946-2020 (Hardcover,... A History of Organizational Change - The case of Federation Internationale de l'Automobile (FIA), 1946-2020 (Hardcover, 1st ed. 2020)
Hans Erik Naess
R3,529 Discovery Miles 35 290 Ships in 10 - 15 working days

This book is the first independent exploration of the Federation Internationale de l'Automobile's (FIA) institutional history. Virtually unexamined compared with similar institutions like the FIFA and the IOC, the FIA has nevertheless changed from being a small association in 1904 to becoming one of the world's most influential sport governing bodies. Through chronologically organised chapters, this book explains how the FIA manages to link together motorsport circuses like Formula 1 with the automotive industry and societal issues like road safety and environmental sustainability. In an exciting narrative spanning seven decades, it reviews the FIA's organisational turning points, governing controversies, political dramas and sporting tragedies. Considering the FIA to be a unique type of hybrid organisation characterised by what the author calls 'organisational emulsion', this case study contains theoretical innovations relevant to other studies of sport governing bodies. It makes an empirically grounded contribution to the research fields of institutional logics, historical sociology and sport governance.

A Philosopher Looks at Sport (Paperback): Stephen Mumford A Philosopher Looks at Sport (Paperback)
Stephen Mumford
R321 R289 Discovery Miles 2 890 Save R32 (10%) Ships in 12 - 17 working days

Why is sport so important among participants and spectators when its goals seem so pointless? Stephen Mumford's book introduces the reader to a host of philosophical topics found in sport, and argues that sports activities reflect diverse human experiences - including important values that we continue to contest. The author explores physicality, competition, how sport is best defined, ethics in sport, and issues of inclusion such as disability sports, the gender divide, and transgender athletes. His book is written for anyone who is thoughtful, a sports enthusiast, or both, and will deepen our understanding of sport and its place in our lives. This new series offers short and personal perspectives by expert thinkers on topics that we all encounter in our everyday lives.

The Court of Arbitration for Sport - 1984-2004 (Hardcover): I.S. Blackshaw, Janwillem Soek, Robert C. R. Siekmann The Court of Arbitration for Sport - 1984-2004 (Hardcover)
I.S. Blackshaw, Janwillem Soek, Robert C. R. Siekmann
R4,944 Discovery Miles 49 440 Ships in 12 - 17 working days

I am very pleased and proud to write the Foreword to this Book on the occasion of the Court of Arbitration for Sport (CAS) having completed its first twenty years of operations. And I warmly congratulate the ASSER International Sports Law Centre and the Editors, Ian Blackshaw, Rob Siekmann and Janwillem Soek - in cooperation with Andrew Gibson, Griffith University, Brisbane, Australia, and Steve Cornelius, University of Johannesburg, South Africa -, on their joint initiative in putting together and publishing this Book. The CAS has come a long way since the idea of establishing it was first mentioned by Juan Antonio Samaranch, the former IOC President. His vision and confidence in its future have been truly vindicated. Since its creation and up to 31 December 2003, 576 cases have been submitted, of which 550 were requests for arbitration and 26 for an advisory opinion. In 2004, there was a sharp rise in the number of cases handled by the CAS and this trend continues apace. Thus, the CAS goes from strength to strength and has a great future, having, in the words of the Swiss Federal Tribunal in its landmark judgement of 27 May 2003, "built up the trust of the sporting world and] . . . now widely recognised . . . as] . . . one of the principal mainstays of organised sport.

Football and the FA Women's Super League - Structure, Governance and Impact (Hardcover): C. Dunn, J Welford Football and the FA Women's Super League - Structure, Governance and Impact (Hardcover)
C. Dunn, J Welford
R1,440 Discovery Miles 14 400 Ships in 10 - 15 working days

Women's football is the fastest growing participation sport in the UK. This book critically explores women's elite football from a sociological perspective, analysing the growth, governance and impact of the FA Women's Super League from its inception onwards.

Communication and Contradiction in the NCAA - An Unlevel Playing Field (Paperback, New edition): Mike Milford, Lauren Reichart... Communication and Contradiction in the NCAA - An Unlevel Playing Field (Paperback, New edition)
Mike Milford, Lauren Reichart Smith
R1,008 Discovery Miles 10 080 Ships in 12 - 17 working days

Communication and Contradiction in the NCAA: An Unlevel Playing Field is a critical examination of the contradictory nature of the NCAA, and how the inherent contradictions impact the communication activities of its constituents, supporters, and challengers. At the heart of the NCAA is the student-athlete, born out of an idealistic collection of communal values that is often at odds with institutional practices. The rhetorical negotiation of the student-athlete's identity informs and confuses communication practices on a number of levels, from interpersonal interactions to organizational apologia. Because the student-athlete is critical to maintaining the collegiate athletics orientation, the NCAA works overtime in promoting, maintaining, and defending it in the face of public scrutiny. The NCAA and its member institutions, like any organization, are compelled to answer public accusations, often working to defend inconsistent policies to an increasingly hostile audience. In an effort to solidify its power, the NCAA uses public discourse to maintain its position by establishing and enforcing proper codes of conduct for participants, and rationalizing unfair labor practices, athletics budgets, and rising tuition costs designed to boost athletics. In response they often rely on familiar rhetorical and organizational practices, such as branding, mascots, and heroic stories of student-athletes, all of which come with issues of their own. All of these communication phenomena, from interpersonal support-seeking to organizational scapegoating, are informed by the central student-athlete mythos. This puts the NCAA at a contradictory crossroads as they work to reconcile inconsistent practices and messages.

Communication and Contradiction in the NCAA - An Unlevel Playing Field (Hardcover, New edition): Mike Milford, Lauren Reichart... Communication and Contradiction in the NCAA - An Unlevel Playing Field (Hardcover, New edition)
Mike Milford, Lauren Reichart Smith
R2,502 Discovery Miles 25 020 Ships in 12 - 17 working days

Communication and Contradiction in the NCAA: An Unlevel Playing Field is a critical examination of the contradictory nature of the NCAA, and how the inherent contradictions impact the communication activities of its constituents, supporters, and challengers. At the heart of the NCAA is the student-athlete, born out of an idealistic collection of communal values that is often at odds with institutional practices. The rhetorical negotiation of the student-athlete's identity informs and confuses communication practices on a number of levels, from interpersonal interactions to organizational apologia. Because the student-athlete is critical to maintaining the collegiate athletics orientation, the NCAA works overtime in promoting, maintaining, and defending it in the face of public scrutiny. The NCAA and its member institutions, like any organization, are compelled to answer public accusations, often working to defend inconsistent policies to an increasingly hostile audience. In an effort to solidify its power, the NCAA uses public discourse to maintain its position by establishing and enforcing proper codes of conduct for participants, and rationalizing unfair labor practices, athletics budgets, and rising tuition costs designed to boost athletics. In response they often rely on familiar rhetorical and organizational practices, such as branding, mascots, and heroic stories of student-athletes, all of which come with issues of their own. All of these communication phenomena, from interpersonal support-seeking to organizational scapegoating, are informed by the central student-athlete mythos. This puts the NCAA at a contradictory crossroads as they work to reconcile inconsistent practices and messages.

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