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National Basketball Association, The: Business, Organization And Strategy (Hardcover)
Loot Price: R2,679
Discovery Miles 26 790
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National Basketball Association, The: Business, Organization And Strategy (Hardcover)
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The National Basketball Association (NBA) is widely recognized as
an entertaining and innovative league whose teams play regular
season and postseason games in packed arenas at home and away sites
in the United States and Canada. This book discusses the
development, growth, and success of the 61-year-old NBA from a
business perspective. Covering the late 1940s to 2009, it focuses
on the league's expansions and mergers, team territories and
relocations, franchise organizations and operations, basketball
arenas and markets, and NBA domestic and international affairs.
Readers will gain an insight into when, how, and why the NBA
emerged, reformed, and gradually matured to become one of the
world's most dominant, prosperous, and popular professional sports
organizations today.
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