National Basketball Association, The: Business, Organization And Strategy (Hardcover)

The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Release date:	October 2010
First published:	October 2010
Authors:	Frank P. Jozsa Jr.
Dimensions:	230 x 161 x 20mm (L x W x T)
Format:	Hardcover
Pages:	280
ISBN-13:	978-981-4313-90-2
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports governing bodies Books > Sport & Leisure > Sports & outdoor recreation > Ball games > Basketball Promotions
LSN:	981-4313-90-4
Barcode:	9789814313902

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