A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter. The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by the following online resources: For students: Web exercises Web links Video links For lecturers: PowerPoint slides Resource box

The ideas of the German philosopher, Hans-Georg Gadamer have had considerable influence both in their own right as the leading modern exposition of philosophical hermeneutics and interpreting the works of Heidegger, Plato and Hegel. This work covers the trail of Gadamer's thought. Taking 'Truth and Method' (1960, translated 1975) as the axis of the interpretation of Gadamer's thought, Jean Grondin lays out the key themes of the work - method, humanism, aesthetic judgement, truth, the work of history - with exemplary clarity. Gadamer's concerns are situated in the context of traditional philosophical issues, showing, for example, how Gadamer both continues, and significantly modifies, the philosophical problem as it begins with Descartes and advances rather than simply follows Heidegger's treatment of the relationship of thinking and language. In this way Grondin shows how the issues of philosophical hermeneutics are relevant for contemporary concerns in science and history.

A Guide to Intellectual Property Law covers the most common forms of intellectual property law, namely copyright, trademarks, patents and the delict of unfair competition.

The book closely follows the relevant legislation and contains explanations of the most important South African cases. The book also introduces the relatively new IP subjects of the internet, biodiversity and traditional knowledge and also includes a chapter on international IP law, in which the main treaties are summarised.

Aimed particularly at students and young professionals, more senior lawyers should also find it useful as a consolidated quick reference handbook.

Contents Include:

• Introduction to IP law
• Copyright
• Trademarks
• Offences & remedies in terms of the Counterfeit Goods Act 37 of 1997
• Patents
• Unlawful competition
• IP & the internet
• Biodiversity & traditional knowledge
• A comprehensive subject index for easy reference

A classic in its field, "Human Osteology "has been used by students and professionals through nearly two decades. Now revised and updated for a third edition, the book continues to build on its foundation of detailed photographs and practical real-world application of science. New information, expanded coverage of existing chapters, and additional supportive photographs keep this book current and valuable for both classroom and field work.
Osteologists, archaeologists, anatomists, forensic scientists and paleontologists will all find practical information on accurately identifying, recovering, and analyzing and reporting on human skeletal remains and on making correct deductions from those remains.
KEY FEATURES:
* From the world renowned and bestselling team of osteologist Tim D. White, Michael T. Black and photographer Pieter A. Folkens
* Includes hundreds of exceptional photographs in exquisite detail showing the maximum amount of anatomical information
* Features updated and expanded coverage including forensic damage to bone and updated case study examples
* Presents life sized images of skeletal parts for ease of study and reference

Curriculum: Organizing knowledge for the classroom addresses the vital question of how one understands and develops curricula. The book discusses pertinent issues such as persistent inequalities in relation to recent curriculum developments in South Africa and the shift towards an educational system in line with a democratic and globally competitive society. Curriculum contains South African Institute of Distance Education (SAIDE) endorsed content that is practical and relevant in its approach. The textbook contains a series of case studies on a fictional school called Goniwe Primary that explore the different approaches to curriculum. Activity and thinking boxes contextualise teaching concepts, encouraging readers to engage critically with curriculum theory. The third edition has been thoroughly edited and revised and features: New sections on assessment and content framing. Reference to the national Curriculum and Assessment Policy Statement (CAPS), including CAPS examples to explore curriculum issues. New readings from academic and policy texts to deepen the reader's grasp of the issues.

This collection brings together for the first time essays on postmodernism and music and covers a wide range of musical styles including concert music, jazz, film music, and popular music. Topics include:
* the importance of technology and marketing in postmodern music
* the appropriation and reworking of Western music by non-Western bands
* postmodern characteristics in the music of Gorecki, Rochberg, Zorn and Bolcom as well as Bjork and Wu Tang Clan
* issues of music and race
* comparisons of postmodern architecture to postmodern music.

This engaging and accessibly-written textbook has a unique framework to study men and their masculinities in Western society. Truly interdisciplinary, it introduces the student reader to the theories, research, and debates about men within gender politics.

This textbook is perhaps unique for masculinity studies because it stimulates student learning by not only examining classical men’s studies research that focuses on men’s harms and men’s advantages, but it provides an investigation of men’s good, and men’s disadvantages.

It is well-balanced, provocative, research-informed, and sure to keep the student reading.

Thoroughly updated and revised, the second edition of this successful and widely praised textbook offers an account of the 'classical' period of Greek history, from the aftermath of the Persian Wars in 478 BC to the death of Alexander the Great in 323 BC.* Two important new chapters have been added, covering life and culture in the classical Greek world* Features new pedagogical tools, including textboxes, and a comprehensive chronological table of the West, mainland Greece, and the Aegean* Enlarged and additional maps and illustrative material* Covers the history of an important period, including: the flourishing of democracy in Athens; the Peloponnesian war, and the conquests of Alexander the Great* Focuses on the evidence for the period, and how the evidence is to be interpreted

From the same author as the popular first edition, the second edition of this trusted, accessible chemistry textbook breaks down content into manageable chunks to help students with the transition from GCSE to A Level study. It has been fully revised and updated for the new A Level chemistry specifications for first teaching September 2015, and is suitable for AQA, OCR, WJEC and Edexcel. Additional sections in the textbook provide help with revision and exam technique, practical skills and maths skills

Coulson and Richardson's classic series provides the student with an account of the fundamentals of chemical engineering and constitutes the definitive work on the subject for academics and practitioners. Each book provides clear explanations of theory and thorough coverage of practical applications, supported by numerous worked examples and problems. Thus, the text is designed for students as well as being comprehensive in coverage.

This volume covers the three main transport process of interest to chemical engineers - momentum transfer (fluid flow), heat transfer and mass transfer and the relationships between them. The concluding chapter covers an application where each of these processes is occurring simultaneously - water cooling and humidification. The topics covered form the theoretical basis for much of the material in the later volumes of the series.

PRINCIPLES OF INSTRUMENTAL ANALYSIS, 7th Edition, places an emphasis on operating principles of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. You'll also learn about elementary analog and digital electronics, computers, and the treatment of analytical data.

THEORIES OF PUBLIC ADMINISTRATION, Seventh Edition, is a brief, readable overview of public administration theory that presents multiple viewpoints, enabling students to develop their own philosophies of public administration, and helping them relate theory to application. The Seventh Edition incorporates a theme of Governance, which explores the traditions, institutions, and processes that determine how power is exercised, how citizens are given a voice, and how decisions are made on issues of public concern.

This is a practical guide for labour lawyers, employers, trade unions, human resource managers, and occupational health professionals who must grapple with the problems of substance abuse in the workplace. This new and updated edition explains the case law on substance abuse in South Africa and provides a useful international legal comparison with Canadian law. Recommending procedures for identifying, controlling, and treating substance abuse, the book includes templates and procedural guidelines for pre-employment testing, employee testing, and fair disciplinary action.

Reviews from the First Edition:

"An excellent text a ] The postulates of quantum mechanics and the mathematical underpinnings are discussed in a clear, succinct manner." (American Scientist)

"No matter how gently one introduces students to the concept of Diraca (TM)s bras and kets, many are turned off. Shankar attacks the problem head-on in the first chapter, and in a very informal style suggests that there is nothing to be frightened of." (Physics Bulletin)

Reviews of the Second Edition:

"This massive text of 700 and odd pages has indeed an excellent get-up, is very verbal and expressive, and has extensively worked out calculational details---all just right for a first course. The style is conversational, more like a corridor talk or lecture notes, though arranged as a text. a ] It would be particularly useful to beginning students and those in allied areas like quantum chemistry." (Mathematical Reviews)

R. Shankar has introduced major additions and updated key presentations in this second edition of Principles of Quantum Mechanics. New features of this innovative text include an entirely rewritten mathematical introduction, a discussion of Time-reversal invariance, and extensive coverage of a variety of path integrals and their applications. Additional highlights include:

- Clear, accessible treatment of underlying mathematics

- A review of Newtonian, Lagrangian, and Hamiltonian mechanics

- Student understanding of quantum theory is enhanced by separate treatment of mathematical theorems and physical postulates

- Unsurpassed coverage of path integrals and their relevance in contemporary physics

The requisite text foradvanced undergraduate- and graduate-level students, Principles of Quantum Mechanics, Second Edition is fully referenced and is supported by many exercises and solutions. The booka (TM)s self-contained chapters also make it suitable for independent study as well as for courses in applied disciplines.

There is a striking scarcity of work conducted on rural labour markets in the developing world, particularly in Africa. This book aims to fill this gap by bringing together a group of contributors who boast substantial field experience researching rural wage employment in various developing countries. It provides critical perspectives on mainstream approaches to rural/agrarian development, and analysis of agrarian change and rural transformations from a long-term perspective. This book challenges the notion that rural areas in low- and middle-income countries are dominated by self-employment. It purports that this conventional view is largely due to the application of conceptual frameworks and statistical conventions that are ill-equipped to capture labour market participation. The contributions in this book offer a variety of methodological lessons for the study of rural labour markets, focusing in particular on the use of mixed methods in micro-level field research, and more emphasis on capturing occupation multiplicity. The emphasis on context, history, and specific configurations of power relations affecting rural labour market outcomes are key and reoccurring features of this book. This analysis will help readers think about policy options to improve the quantity and quality of rural wage employment, their impact on the poorest rural people, and their political feasibility in each context.

A systematic survey of archaic Greek society and culture which introduces the reader to a wide range of new approaches to the period.The first comprehensive and accessible survey of developments in the study of archaic GreecePlaces Greek society of c.750-480 BCE in its chronological and geographical contextGives equal emphasis to established topics such as tyranny and political reform and newer subjects like gender and ethnicityCombines accounts of historical developments with regional surveys of archaeological evidence and in-depth treatments of selected themesExplores the impact of Eastern and other non-Greek cultures in the development of GreeceUses archaeological and literary evidence to reconstruct broad patterns of social and cultural development

Master the latest technology and developments from the field with the book specifically oriented to the needs of information systems students like you -- PRINCIPLES OF INFORMATION SECURITY, 6E. Taking a managerial approach, this bestseller emphasizes all aspects of information security, rather than just a technical control perspective. You receive a broad overview of the entire field of information security and related elements with the detail to ensure understanding. You review terms used in the field and a history of the discipline as you learn how to manage an information security program. Current and relevant, this edition highlights the latest practices with fresh examples that explore the impact of emerging technologies, such as the Internet of Things, Cloud Computing, and DevOps. Updates address technical security controls, emerging legislative issues, digital forensics, and ethical issues in IS security, making this the ideal IS resource for business decision makers.

Doing well at reading and writing is vital if your child is to have a rewarding, enjoyable and successful schooling experience. With Train your brain: Phonics your can ensure that your child's educational foundation are as solid as possible by providing extra practice in these essential skills. The aim of the phonics approach is to encourage children to discover word for themselves by leaning how to pronounce letters and syllables with Train Your Brain: Phonics, children will gain independence, self-confidence and an insight into the structure of words.

Read the seminal bestselling novel that changed the face of British fiction and inspired Danny Boyle's film. 'The best book ever written by man or woman... Deserves to sell more copies than the Bible' Rebel Inc Choose us. Choose life. Choose mortgage payments; choose washing machines; choose cars; choose sitting oan a couch watching mind-numbing and spirit-crushing game shows, stuffing fuckin junk food intae yir mooth. Choose rotting away, pishing and shiteing yersel in a home, a total fuckin embarrassment tae the selfish, fucked-up brats ye've produced. Choose life. 'Welsh writes with a skill, wit and compassion that amounts to genius.' Sunday Times

Criminal Procedure in South Africa offers a concise, accessible and applied introduction to the theory and practice of criminal procedure. The work serves as a systematic guide to the various stages of the procedural system, and is designed to enable mastery of the rules, basic legal tests and practical steps that are required to implement various criminal procedures.

Clear, structured explanation is supported by step-by-step, practical guidelines, relevant case law discussions, critical commentary and concise analysis of critical legal tests. Numerous diagrams support readers comprehension, and precedents and other practical use documents offer valuable tools to guide readers in their applied practice.

In equal measure, the text offers an invaluable resource to university students, legal practitioners, prosecutors, judicial officers, paralegals and police officers.

Train Your Brain for Grade 2 provides extra English practice to help your child understand key Language skills.

CONTEMPORARY ABSTRACT ALGEBRA, NINTH EDITION is primarily intended for an abstract algebra course whose main purpose is to enable students to do computations and write proofs. Gallian's text stresses the importance of obtaining a solid introduction to the traditional topics of abstract algebra, while at the same time presenting it as a contemporary and very much an active subject which is currently being used by working physicists, chemists, and computer scientists.

From the new celebrity culture that has emerged from reality television and the Internet, to the paparazzi-filled endgame of Princess Diana and the bizarre trials and tribulations of Michael Jackson, The Celebrity Culture Reader documents the significant role that celebrities occupy in contemporary culture.

Combining classic essays and contemporary writings, The Celebrity Culture Reader investigates the cultural implications of this complex contemporary phenomenon.

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed. The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making. This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.

Fundamentals of Structural Analysis, Second Edition offers a comprehensive and well-integrated presentation of the foundational principles of structural analysis. It presents a rigorous treatment of the underlying theory and a broad spectrum of example problems to illustrate practical applications. The book is richly illustrated with a balance between realistic representations of actual structures and the idealized sketches customarily used in engineering practice. There is a large selection of problems that can be assigned by the instructor that range in difficulty from simple to challenging.