Website marketing is rather like entering a robot war competition. The right technical skills and know-how will give you or your company a fighting chance in the modern search engine environment. Give your business website a fighting chance by following these important technical alterations and time-proven strategies to compete successfully.

SEO 2014: Includes "How to" Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Series) In the first section of this "SEO book," healthy and effective Search Engine Optimization practices are discussed to help your website rank higher, and secure a steady stream of FREE Traffic, while avoiding potential penalties that could be placed on your site for a breach of the search engine rules and guidelines. Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your "2014 website rankings" and beyond, along with corrective strategies for website recovery after a hit from "Panda" or "Penguin" updates. Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google's Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past. Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.

About This Book Discover the power of Elasticsearch by implementing it in a variety of real-world scenarios such as restaurant and e-commerce search Discover how the features you see in an average Google search can be achieved using Elasticsearch Learn how to not only generate accurate search results, but also improve the quality of searches for relevant results Who This Book Is ForIf you are a data enthusiast and would like to explore and specialize on search technologies based on Elasticsearch, this is the right book for you. A compelling case-to-case mapping of features and implementation of Elasticsearch to solve many real-world use cases makes this book the right choice to start and specialize on Elasticsearch. What You Will Learn Build a simple scalable server for effective searching in Elasticsearch Design a scalable e-commerce search solution to generate accurate search results using various filters such as filters based on date range and price range Improve the relevancy and scoring of your searches Manage real-world, complex data using various techniques, including parent-child search and searching questions based on the criteria of questions and answers Use the excellent data crunching and aggregation capability of Elasticsearch to analyze your data Generate real-time visualizations of your data using compelling visualization techniques, such as time graphs, pie charts, and stacked graphs Enhance the quality of your search and widen the scope of matches using various analyzer techniques, such as lower casing, stemming, and synonym matching In DetailElasticsearch is a distributed search server similar to Apache Solr with a focus on large datasets, schemaless setup, and high availability. Utilizing the Apache Lucene library (also used in Apache Solr), Elasticsearch enables powerful full-text search, as well as autocomplete "morelikethis" search, multilingual functionality, and an extensive search query DSL. This book starts with the creation of a Google-like web search service, enabling you to generate your own search results. You will then learn how an e-commerce website can be built using Elasticsearch. We will discuss various approaches in getting relevant content up the results, such as relevancy based on how well a query matched the text, time-based recent documents, geographically nearer items, and other frequently used approaches. Finally, the book will cover various geocapabilities of Elasticsearch to make your searches similar to real-world scenarios.

This book is for programmers who want to learn about real-time communication and utilize the full potential of WebRTC. It is assumed that you have working knowledge of setting up a basic telecom infrastructure as well as basic programming and scripting knowledge.

SEO Beginner's Guide
"Learn Basic Search Engine Optimization Strategies in this SEO Book"
We all know that the world of SEO is vast, complex, and shrouded in secrecy. The industry prides itself on that secrecy because revealing the exact formulas for its algorithm would defeat the essence of organic search rankings.
However, although the SEO industry is complex and oftentimes confusing, there are basic principles that govern just how search engines like Google operate. And, if you're just getting started in the SEO field, then understanding these basic principles is paramount.
Today's Search Engine Environment
The dramatic evolution of the search engine environment has left a lot of people scratching heir heads. What used to work years ago, no longer applies today. However, the underlying principles of high quality and well-written content still remains.
And, without getting into too much technical details, this book explains SEO in simple, almost storybook format and has been written by a seasoned professional and veteran in the field of search engine optimization.
This book is an absolute must if you're a beginner to the SEO field and you're looking for an understanding of the fundamentals involved with search engine optimization.

About This Book Learn the best use cases for using Solr in e-commerce, advertising, real-estate, and other sites Explore Solr internals and customize the scoring algorithm in Solr This is an easy-to-follow book with a step-by-step approach to help you get the best out of Solr search patterns Who This Book Is ForThis book is for developers who already know how to use Solr and are looking at procuring advanced strategies for improving their search using Solr. This book is also for people who work with analytics to generate graphs and reports using Solr. Moreover, if you are a search architect who is looking forward to scale your search using Solr, this is a must have book for you. It would be helpful if you are familiar with the Java programming language.

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Although there are a variety of ways to get your website found, this book focuses on Search Engine Optimization (SEO). Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic, and do more business.

"SEO Marketing Tips" is a book aimed at the small business owner looking to expand their customer base by improving their web presence. It's also intended for those businesspeople who may or may not be - how do we put this - not the most savvy internet users out there. Even if right now you hardly know a link from Linux, by the time you have finished reading this book, you'll have a competent grasp over all the basics of SEO, and you'll be ready to either create an optimized website or at least hire someone who won't be able to sell you a bunch of digital snake oil "SEO Marketing Tips" explains the lingo of the trade and it gives step-by-step explanations for various SEO processes. The language is clear and concise and easy for folks at any level of computer literacy to process. And hey, you might just find it fun to read, too SEO is short for Search Engine Optimization, and it's the single greatest way to drive online traffic to your website. In other words, it is the superior way to get potential customers thinking about your business. A properly optimized site is much easier for web browsers to find when folks go searching for things online; if a website is like a net hanging out in a river, the better your SEO, the bigger your net And it's as simple as that. But it ain't easy Having a website with pages properly optimized for browsers (that's Google, Yahoo, Bing, etc. by the way) means a whole heckofalot more than just a site that looks nice. It means great content, proper keyword placement, superlative navigability, and great ranking. If all that is essentially gibberish to you, don't worry: it will all make perfect sense after you have finished reading.

The book will follow a step-by-step tutorial approach to construct an application that allows video conferencing and calls between two browsers and a system for sharing files among a group.This book is ideal for developers new to the WebRTC standards who are interested in adding sensor-driven, real-time, peer-to-peer communication to their web applications. You will only need basic experience with HTML and JavaScript.