Website marketing is rather like entering a robot war competition. The right technical skills and know-how will give you or your company a fighting chance in the modern search engine environment. Give your business website a fighting chance by following these important technical alterations and time-proven strategies to compete successfully.

SEO 2014: Includes "How to" Recover From Penguin, Panda or Manual Penalties (EZ Website Promotion Series) In the first section of this "SEO book," healthy and effective Search Engine Optimization practices are discussed to help your website rank higher, and secure a steady stream of FREE Traffic, while avoiding potential penalties that could be placed on your site for a breach of the search engine rules and guidelines. Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your "2014 website rankings" and beyond, along with corrective strategies for website recovery after a hit from "Panda" or "Penguin" updates. Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google's Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past. Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.

About This Book Discover the power of Elasticsearch by implementing it in a variety of real-world scenarios such as restaurant and e-commerce search Discover how the features you see in an average Google search can be achieved using Elasticsearch Learn how to not only generate accurate search results, but also improve the quality of searches for relevant results Who This Book Is ForIf you are a data enthusiast and would like to explore and specialize on search technologies based on Elasticsearch, this is the right book for you. A compelling case-to-case mapping of features and implementation of Elasticsearch to solve many real-world use cases makes this book the right choice to start and specialize on Elasticsearch. What You Will Learn Build a simple scalable server for effective searching in Elasticsearch Design a scalable e-commerce search solution to generate accurate search results using various filters such as filters based on date range and price range Improve the relevancy and scoring of your searches Manage real-world, complex data using various techniques, including parent-child search and searching questions based on the criteria of questions and answers Use the excellent data crunching and aggregation capability of Elasticsearch to analyze your data Generate real-time visualizations of your data using compelling visualization techniques, such as time graphs, pie charts, and stacked graphs Enhance the quality of your search and widen the scope of matches using various analyzer techniques, such as lower casing, stemming, and synonym matching In DetailElasticsearch is a distributed search server similar to Apache Solr with a focus on large datasets, schemaless setup, and high availability. Utilizing the Apache Lucene library (also used in Apache Solr), Elasticsearch enables powerful full-text search, as well as autocomplete "morelikethis" search, multilingual functionality, and an extensive search query DSL. This book starts with the creation of a Google-like web search service, enabling you to generate your own search results. You will then learn how an e-commerce website can be built using Elasticsearch. We will discuss various approaches in getting relevant content up the results, such as relevancy based on how well a query matched the text, time-based recent documents, geographically nearer items, and other frequently used approaches. Finally, the book will cover various geocapabilities of Elasticsearch to make your searches similar to real-world scenarios.

SEO Beginner's Guide
"Learn Basic Search Engine Optimization Strategies in this SEO Book"
We all know that the world of SEO is vast, complex, and shrouded in secrecy. The industry prides itself on that secrecy because revealing the exact formulas for its algorithm would defeat the essence of organic search rankings.
However, although the SEO industry is complex and oftentimes confusing, there are basic principles that govern just how search engines like Google operate. And, if you're just getting started in the SEO field, then understanding these basic principles is paramount.
Today's Search Engine Environment
The dramatic evolution of the search engine environment has left a lot of people scratching heir heads. What used to work years ago, no longer applies today. However, the underlying principles of high quality and well-written content still remains.
And, without getting into too much technical details, this book explains SEO in simple, almost storybook format and has been written by a seasoned professional and veteran in the field of search engine optimization.
This book is an absolute must if you're a beginner to the SEO field and you're looking for an understanding of the fundamentals involved with search engine optimization.

About This Book Learn the best use cases for using Solr in e-commerce, advertising, real-estate, and other sites Explore Solr internals and customize the scoring algorithm in Solr This is an easy-to-follow book with a step-by-step approach to help you get the best out of Solr search patterns Who This Book Is ForThis book is for developers who already know how to use Solr and are looking at procuring advanced strategies for improving their search using Solr. This book is also for people who work with analytics to generate graphs and reports using Solr. Moreover, if you are a search architect who is looking forward to scale your search using Solr, this is a must have book for you. It would be helpful if you are familiar with the Java programming language.

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer. Although there are a variety of ways to get your website found, this book focuses on Search Engine Optimization (SEO). Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic, and do more business.

"SEO Marketing Tips" is a book aimed at the small business owner looking to expand their customer base by improving their web presence. It's also intended for those businesspeople who may or may not be - how do we put this - not the most savvy internet users out there. Even if right now you hardly know a link from Linux, by the time you have finished reading this book, you'll have a competent grasp over all the basics of SEO, and you'll be ready to either create an optimized website or at least hire someone who won't be able to sell you a bunch of digital snake oil "SEO Marketing Tips" explains the lingo of the trade and it gives step-by-step explanations for various SEO processes. The language is clear and concise and easy for folks at any level of computer literacy to process. And hey, you might just find it fun to read, too SEO is short for Search Engine Optimization, and it's the single greatest way to drive online traffic to your website. In other words, it is the superior way to get potential customers thinking about your business. A properly optimized site is much easier for web browsers to find when folks go searching for things online; if a website is like a net hanging out in a river, the better your SEO, the bigger your net And it's as simple as that. But it ain't easy Having a website with pages properly optimized for browsers (that's Google, Yahoo, Bing, etc. by the way) means a whole heckofalot more than just a site that looks nice. It means great content, proper keyword placement, superlative navigability, and great ranking. If all that is essentially gibberish to you, don't worry: it will all make perfect sense after you have finished reading.

The book will follow a step-by-step tutorial approach to construct an application that allows video conferencing and calls between two browsers and a system for sharing files among a group.This book is ideal for developers new to the WebRTC standards who are interested in adding sensor-driven, real-time, peer-to-peer communication to their web applications. You will only need basic experience with HTML and JavaScript.

A Post-Panda & Post-Penguin SEO Guide
"Learn the Real Mechanics behind Search Engine Optimization"
"*** Now Available in Spanish - ISBN: 1482665166 ***"
The field of Search Engine Optimization (SEO) has evolved dramatically in the past couple of years. If you're brand new to the SEO Industry, and you haven't had much experience with it in the past, you have to be aware of what's occurred. And when you're shopping for a guide to help you better understand SEO, and learn the real methods & techniques for how to rank your Website today on Google, it had better be a very recent guide.
Why is that? Well, the industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have dramatically affected rankings and how Google ranks listings on its Search Engine Results Pages (SERPs).
Today, if you using an outdated guide for SEO, you could not only see yourself lose in rankings on Google's SERPs, you could end up in the Google Sandbox. If you've tried SEO, and you've been frustrated because you're not making advances on Google's rankings, you need to be aware of all this information.
Here are the changes Google Instituted to its Algorithm...
Google Panda
Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks" to kill off listings that have offered low quality content that did not abide by Google's Webmaster Guidelines. This created a dramatic shift in SERPs.
Google Penguin
In April of 2012 the search engine giant released the Google Penguin which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs. These are techniques that Webmasters and SEO specialists were using for years that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing.
"These algorithm changes shifted the entire SEO landscape ... "
It's important that you understand what methods will work today and what won't and The SEO Black Book offers you an intuitive approach to ranking with SEO in today's competitive environment.
The book weaves together all of the complex components required to successfully SEO a site, while also providing you with real industry secrets & tips that you can implement to rank higher then your competition.
The practical methods, tools, and techniques covered in The SEO Black Book stem from over a decade of my knowledge involving research and work in the field of search engine optimization.
Don't fall victim to the industry pitfalls. Without the right knowledge, information and tools you will be risking a slow and painful climb up the SEO ladder. The SEO Black Book teaches you what it takes to successfully rank your site today.
This book is part of a four-part series called The SEO Series, which features the following books:
"The SEO Black Book - A Guide to the Industry's Secrets" "SEO Simplified - Learn Search Engine Optimization Strategies and Principles for Beginners" "SEO White Book - The Organic Guide to Google Search Engine Optimization" "SEO for Bloggers - Learn How to Rank your Blog Posts at the Top of Google's Search Results"
After you Buy this SEO Book Now you'll realize the importance of the incredibly valuable information contained within its pages.

Search has changed dramatically over the past decade. Gone are the days when stuffing a few extra keywords and hiring your 16-year-old nephew to produce content was all that was needed to propel a webpage to rank number one on Google. Today, search engine algorithms are "smarter" than ever, not only capable of understanding what a website is all about, but also at detecting questionable optimization techniques. If your site is found guilty of doing the latter, the penalties imposed can be devastating. The importance of search engine rankings helped launch the search engine optimization industry, along with a sub-culture of self-appointed "SEO experts" toting bags full of tricks such as hidden text, doorway pages, cloaking, duplicate content, link wheels, and more. Search engines continually upgrade their algorithms to fight dirty SEO tricks, punishing websites that bend the rules, while rewarding websites that make quality contributions through great content and value. Snake E-Oil: The SEO Swindle is written in plain English focusing on topics important to you, the website owner. Learn what's behind SEO and SEM How to avoid penalties and all the associated headaches Uncover "Google's First Page" myth Learn what works, and what doesn't How to deal with SEO "experts" What are on-page, off-page, and negative SEO And more If you own a website or a web store, this book is for you

An SEO Book for Bloggers
"Learn How to Rank your Blog Posts at the Top of Google's Search Results"
There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google's many new algorithm changes.
With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different.
Don't get caught left behind in the blogosphere. Whether you're new to blogging or you've had some experience with it, you have to understand just what it takes to craft your blog posts for the most optimized positioning on Google. Learn important skills such as:
How to effectively research keywords for your blog
How to effectively craft your content from an SEO keyword-driven perspective
Understand the three different components of building trust with Google
Off-page optimization strategies to help give your new blog presence on the Web
The 5 principles of social media marketing for SEO
Content syndication strategies
... and much more
The Fourth SEO Book in The SEO Series of Books:
This SEO book is the fourth volume in The SEO Series of books. Here are the SEO books in this series:
SEO Black Book - A Guide to the Industry's Secrets
SEO Simplified - Learn Search Engine Optimization Strategies and Principles for Beginners
SEO White Book - The Organic Guide to Google Search Engine Optimization
SEO for Bloggers - Learn How to Rank your Blog Posts at the Top of Google's Search Results
Why SEO for Bloggers?
This book contains vital information for ranking your blog posts on Google today. It includes the most updated and advanced information available on search engine optimization. Don't waste your precious time blogging without understanding how to rank those blog posts on Google because there's no better traffic than free organic traffic.
After you buy this book, you will come to understand and appreciate what it takes to successfully rank your blog posts with SEO on Google today.
This book is the culmination of over a decade of experience that I have being professionally involved in the SEO field in one way or another. I understand what works and what doesn't and in this fourth SEO book in the series I set out to help unravel some of the mysteries of the trade for you.
Scroll up and BUY IT NOW. You don't want to miss out on the incredibly valuable information in this SEO book.

This book is an easy to follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as clickthrough rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an ongoing SEO campaign.

The Definitive SEO Guide for Local Business is written to get you to the heart of SEO for your local business in a very short time. You will learn everything needed to get your company on the front page of Google and other leading search engines. This book will walk you thru each step and explain whats happening and why it is important. After reading this book and following the steps provided you will be able to create relevant web pages that the search engines love and users respond too.