![]() |
![]() |
Your cart is empty |
||
Books > Computing & IT > Internet > Web browsers
Search has changed dramatically over the past decade. Gone are the days when stuffing a few extra keywords and hiring your 16-year-old nephew to produce content was all that was needed to propel a webpage to rank number one on Google. Today, search engine algorithms are "smarter" than ever, not only capable of understanding what a website is all about, but also at detecting questionable optimization techniques. If your site is found guilty of doing the latter, the penalties imposed can be devastating. The importance of search engine rankings helped launch the search engine optimization industry, along with a sub-culture of self-appointed "SEO experts" toting bags full of tricks such as hidden text, doorway pages, cloaking, duplicate content, link wheels, and more. Search engines continually upgrade their algorithms to fight dirty SEO tricks, punishing websites that bend the rules, while rewarding websites that make quality contributions through great content and value. Snake E-Oil: The SEO Swindle is written in plain English focusing on topics important to you, the website owner. Learn what's behind SEO and SEM How to avoid penalties and all the associated headaches Uncover "Google's First Page" myth Learn what works, and what doesn't How to deal with SEO "experts" What are on-page, off-page, and negative SEO And more If you own a website or a web store, this book is for you
An SEO Book for Bloggers
SEO Made Simple (4th Ed.) - Search Engine Optimization Strategies for Dominating Google, the top-selling search engine optimization guide of all time, has been completely updated for 2014 including information on the Hummingbird Update, Penguin 2.0, and much more. The latest Google algorithm updates have been included to help you achieve search engine optimization dominance. This is not just last year's guide with a new cover but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website, blog, or video (4th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 27 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide for good reason. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
This book is full of step-by-step example-oriented tutorials which will show readers how to integrate Solr in PHP applications using the available libraries, and boost the inherent search facilities that Solr offers. If you are a developer who knows PHP and is interested in integrating search into your applications, this is the book for you. No advanced knowledge of Solr is required. Very basic knowledge of system commands and the command-line interface on both Linux and Windows is required. You should also be familiar with the concept of Web servers.
Are You Desperate To Appease Google? You Are Doing Wrong SEO. Period. "Make Your Business Succeed With SEO That Works...No Matter What Google Does. Get 30 SEO Video Lessons FREE " This book, "SEO For 2013 & Beyond: SEO Made Simple For Beginners," shows the path to insulate your small business from any turmoil with the right kind of SEO. It underlines the fact that you don't do SEO in a vacuum. You do it to boost your business. You need results for the efforts you make for your business. As you coast though the easy narrations in the book you realize that much of SEO is pure common sense. That's a big help because rising above the din of Penguin, Panda, Phantom and their ilk, you learn to focus your SEO efforts that actually benefit over the long term. You come to understand that unlike all other marketing, SEO does not stop after bringing in the visitors. It continues to guide the visitors within the website to inform, educate, and convert them. Make No Mistake. Your Business Is More Important Than What Google Does. Let SEO Help Your Business. The critical milestones of your website are not how to escape Google's wrath every time it updates its algorithm. They are about how to attract and retain the visitors to make your business succeed, no matter what Google does. Accordingly, as you'll discover, this book lucidly explains the concept of SEO for beginners and illustrates not only what steps to take, but also why to take them. Just this knowledge will protect your website from the future *shocks* of algorithm updates by the search engines. Tips, References, Video Lessons - All FREE For You To help readers understand the critical aspects of search engine optimization, this book has used nearly 170 top SEO tips and references. Many of them are from renowned experts, and are often the results of rigorous studies. Readers also get free (normally costs $45) lifetime enrollment to the video-based e-learning course titled, SEO Best Practices for Beginners to Start Web Business, created by the author, Partha Bhattacharya. The course has 30 well-explained SEO video tutorials, and will be a great boon for those who prefer to learn SEO by watching video. Scroll Up And Grab Your Copy Now.
This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. Best practices that promote ownership and smooth navigation of the entire website process. How to build a better website, on any budget. Transform the website from Money Pit to Money Tree. The role of the C-Suite and stakeholders. Step-by-step guide to promoting brand, clicks and conversion to create customers for life. Why Search, Social and Mobile must precede Web Design, Programming and Content. Why, how, and when, to SEO without putting your site at risk. Prevent costly mistakes; save time and money, with invaluable insight, tools and tips. How to promote communication between management, marketing, creative and technology resources without having to learn a new language. Make it easier to choose the right website format, platform and team. Save time, money and stress armed with tools that eliminate the 'unknowns' that so typically impact timeline and budget. How to define requirements and/or RFP to enable true "apples-to-apples" comparison of proposals and project plans. What it really takes to compete and win in today's digital landscape. Today's competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website. Million Dollar Websites will empower you to enter the website process with the authority and confidence required to create a high-performing, quality website capable of delivering results. Even if you believe your website is doing its job, you are sure to find invaluable nuggets of wisdom based on this author's tenure in the web industry to enable you to get even more from the website as a vital business asset.
Search Engine optimization made easy. Organic SEO is the goal for website and Internet placement and ranking for marketing any business on the web. Easy to follow, step by step instructions without complicated, boring search terms with quick tips and tricks for beginners to advanced levels of web design and basic computer skills. Yes you can be on the 1st page of Google Now with White Hat SEO techniques and strategies. There is no need to pay for advertising or AdWords to give your site a high placement on the search engines. The information in this book equals hundreds to thousands of dollars in fees often paid to SEO companies. My goal is to demystify search engine optimization. Anyone can increase Internet ranking of their website by simple content changes, free quality links and video marketing. I have never used AdWords or Pay Per Click and always managed to get websites on the first page of Google. Instructions include simple changes on webpage content, websites to join, quality links and video marketing the correct way. A business needs more than a well designed website - it needs traffic No technology degree needed to follow these simple steps. Increase your website ranking now
Get the most up-to-date SEO Blueprint for Ranking in Google for 2013 "In a nutshell this book provides some good solid SEO strategies to help you rank on Google. With every technique he is very thorough at explaining why it's important and provides great examples in applying them." -- Amazon Reviews "His insight into the subject is unparalleled. I really like the fact that throughout the book he gives you examples to follow." -- Amazon Reviews "This book is by the far the most current, up-to-date and helpful of all that I have read. I would recommend this to everyone who is trying to succeed with ranking in Google." -- Amazon Reviews "I will definitely be looking for other books by this author, as I found this book very useful. Thank you Looking forward to implementing what I've learned." -- Amazon Reviews Authored by James Green, "How to Rank in Google: SEO strategies post Panda and Penguin" breaks down the steps and shows you exactly what steps you need to take to get to the top of Google. The Google landscape has changed dramatically since the release first of Google Panda and then Google Penguin. Webmasters have had to dramatically re-think their SEO strategies and become much more social animals. This book will provide you with a full recovery blueprint to get your sites ranking once more. It looks at both on-page and off-page SEO strategies and follows tried and tested techniques to use to gain you a new level of trust with Google. The book will cover such areas as: How to do effective keyword research; How to evaluate your competition; How to make your websites 'sticky'; Backlinking strategies; Social Marketing techniques; Other Marketing strategies; 'Super-affiliate' secrets; How to become an expert to both Google and your visitors; The use of new static elements to raise your trust levels with Google. The book will also reveal the recommended sites and tools that you too can use. The new methods are much more user-focused than ever before, with a new emphasis on demonstrating both quality and expertize to Google and the other search engines. This book will guide you through this minefield, without swamping you in jargon and techno-babble to get you ranking to the top of Google once more
SEO Made Simple (4th Ed.) Now Available. Click the following link for updated version http: //www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448/ Today's top-selling SEO book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, has been completely updated Penguin 2.0, and beyond. Google Penguin, Exact Match Domains, and the latest Google algorithm updates have been included. This is not just last year's guide with a new cover but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (3rd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 25 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide for good reason. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
SEO Beginner's Guide
Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
Use the internet like a real spy. Untangling the Web is the National Security Agency's once-classified guide to finding information on the internet. From the basic to the advanced, this 650-page book offers a fascinating look at tricks the "real spies" use to uncover hidden (and not-so-hidden) information online. Chapters include: Google hacks ....and over a hundred more chapters. This quote from the authors hints at the investigative power of the techniques this book teaches: Nothing I am going to describe to you is illegal, nor does it in any way involve accessing unauthorized data, ...but] involves using publicly available search engines to access publicly available information that almost certainly was not intended for public distribution. From search strings that will reveal secret documents from South Africa ( filetype: xls site: za confidential ) to tracking down tables of Russian passwords ( filetype: xls site: ru login ), this is both an instructive and voyeuristic look at how the most powerful spy agency in the world uses Google.
A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs). Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's Knowledge Graph to promote your website. It addresses the latest Google search algorithm changes and guides you on how to deal with them. It tackles the issue of content creation and content marketing and explains how to best solve it. SEO Help is a totally practical, step-by-step guide which in 20, new and easy-to-implement steps gives you the kind of cutting-edge, practical SEO advice you need to optimize your website, increase your search rankings and amplify your digital presence across the many different screens through which the web is accessed. This third, totally re-written edition uses zero jargon, requires no technical knowledge and assumes that your time is precious and you need to know what to do more than finding out the SEO theory behind why you have to do it. - Over 80% entirely new material and practical steps and advice. - Google's semantic search is covered helping you prepare for any future SEO changes. - Practical suggestions on how to fully integrate social media in your SEO. - Includes action plans at the end of each chapter to help you get moving fast. - Easy to get through, dip into it as you will or follow each step sequentially. David Amerland is a best-selling SEO and social media author and speaker. He guides global corporations on the formulation of SEO best practice and social media crisis management techniques. In SEO Help he has created a very accessible, SEO plan that any new webmaster can implement, straight from the very first chapter. The book gives you everything you need to help your website rank fast in Google, attract targeted customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time, energy and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, and it is suitable for a wide variety of websites and every type of online business. It is designed to help you get going quickly and see results within weeks rather than months.
A quick, easy-to-understand guide for the small business owner to get better search engine rakings. Written by search engine guru Matt Goodwin who has 15 years of experience in search engine optimization.
This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business. This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising. For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.
Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, Google Penguin and Google Panda, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (2nd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
Get a solid introduction to the premier Web graphics creation tool with this hands-on beginner’s guide. Designed for easy learning, this book is filled with step-by-step projects, Q & A sections, helpful hints, 1-minute drills, and much more.
Learn the ins and outs of Fireworks using this authoritative guide. You’ll get valuable tips and guidance on everything from streamlining workflow to creating interactive graphics for the Web and integrating Fireworks with other applications.
Get inside the massive search engine and learn how to make Google’s enormous power work for you to find exactly what you need. Discover what librarians and researchers know and learn the best tactics and strategies for finding information on the web using Google search. Includes coverage of little-known Google features such as the bargain-searching Froogle, a news service, an image search service, and more.
Netscape has captured the lion's share of the Web browser market.
Its advanced features make it the premier Internet navigation tool
you can use. The Macintosh is ideally suited to take advantage of
the features of Web browser like Netscape since most Macs are
already set up to run the basic capabilities that you will need
including graphics and sound.
|
![]() ![]() You may like...
Applied User Data Collection and…
Kyle Goslin, Markus Hofmann
Hardcover
R3,799
Discovery Miles 37 990
The Data Bank Society (Routledge…
Malcolm Warner, Mike Stone
Hardcover
Coaching Online - A Practical Guide
Kate Anthony, DeeAnna Merz Nagel
Paperback
R889
Discovery Miles 8 890
Coaching Online - A Practical Guide
Kate Anthony, DeeAnna Merz Nagel
Hardcover
R3,914
Discovery Miles 39 140
Custom Search - Discover more: - A…
Irina Shamaeva, David Michael Galley
Paperback
R1,386
Discovery Miles 13 860
|