This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand, the website should support goals, deliver value, promote brand, interaction and conversion; one visitor at a time. Despite good intentions, millions of websites emerge from the fatally-flawed gauntlet of project-dom unable to meet the growing demands of the business and the customers it serves. Not because those responsible for creating the website aren't talented or knowledgeable enough - but, because they expect the most important decisions to be made before entering into the creative and mechanical execution of the website. In the absence of a deliberate path, assumptions are made that often prove to be costly or fatal to the brand. Planning a new website or website redesign? You cannot afford to invest in the digital extension of your business or brand without owning it like the strategic asset it can, and should, be. You must "master" the website. Million Dollar Websites provides vital insight required to proactively manage website planning, design, programming, optimization, and promotion to achieve better results. Million Dollar Websites is a non-technical guide that shows you how to leverage best practices of the web elite to get it right the first time, and make everyone a winner. Gain unprecedented insight to best practices used by the web-elite to create the most effective digital environments on the internet. Best practices that promote ownership and smooth navigation of the entire website process. How to build a better website, on any budget. Transform the website from Money Pit to Money Tree. The role of the C-Suite and stakeholders. Step-by-step guide to promoting brand, clicks and conversion to create customers for life. Why Search, Social and Mobile must precede Web Design, Programming and Content. Why, how, and when, to SEO without putting your site at risk. Prevent costly mistakes; save time and money, with invaluable insight, tools and tips. How to promote communication between management, marketing, creative and technology resources without having to learn a new language. Make it easier to choose the right website format, platform and team. Save time, money and stress armed with tools that eliminate the 'unknowns' that so typically impact timeline and budget. How to define requirements and/or RFP to enable true "apples-to-apples" comparison of proposals and project plans. What it really takes to compete and win in today's digital landscape. Today's competitive digital landscape demands speed. There is no time to experiment or learn as you go. This book should be required reading for the C-level executive, business owner, webmaster, entrepreneur, designer, programmer, SEO, marketer, PR, sales, customer service professional, manager or student whose career is in any way connected to the creation, or performance, of the website. Million Dollar Websites will empower you to enter the website process with the authority and confidence required to create a high-performing, quality website capable of delivering results. Even if you believe your website is doing its job, you are sure to find invaluable nuggets of wisdom based on this author's tenure in the web industry to enable you to get even more from the website as a vital business asset.

Includes two marketer/copywriter worksheets: sales funnel planner and landing page planner. Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt are going to find more opportunities, while their competitors are going to be left behind.

Search Engine optimization made easy. Organic SEO is the goal for website and Internet placement and ranking for marketing any business on the web. Easy to follow, step by step instructions without complicated, boring search terms with quick tips and tricks for beginners to advanced levels of web design and basic computer skills. Yes you can be on the 1st page of Google Now with White Hat SEO techniques and strategies. There is no need to pay for advertising or AdWords to give your site a high placement on the search engines. The information in this book equals hundreds to thousands of dollars in fees often paid to SEO companies. My goal is to demystify search engine optimization. Anyone can increase Internet ranking of their website by simple content changes, free quality links and video marketing. I have never used AdWords or Pay Per Click and always managed to get websites on the first page of Google. Instructions include simple changes on webpage content, websites to join, quality links and video marketing the correct way. A business needs more than a well designed website - it needs traffic No technology degree needed to follow these simple steps. Increase your website ranking now

Get the most up-to-date SEO Blueprint for Ranking in Google for 2013 "In a nutshell this book provides some good solid SEO strategies to help you rank on Google. With every technique he is very thorough at explaining why it's important and provides great examples in applying them." -- Amazon Reviews "His insight into the subject is unparalleled. I really like the fact that throughout the book he gives you examples to follow." -- Amazon Reviews "This book is by the far the most current, up-to-date and helpful of all that I have read. I would recommend this to everyone who is trying to succeed with ranking in Google." -- Amazon Reviews "I will definitely be looking for other books by this author, as I found this book very useful. Thank you Looking forward to implementing what I've learned." -- Amazon Reviews Authored by James Green, "How to Rank in Google: SEO strategies post Panda and Penguin" breaks down the steps and shows you exactly what steps you need to take to get to the top of Google. The Google landscape has changed dramatically since the release first of Google Panda and then Google Penguin. Webmasters have had to dramatically re-think their SEO strategies and become much more social animals. This book will provide you with a full recovery blueprint to get your sites ranking once more. It looks at both on-page and off-page SEO strategies and follows tried and tested techniques to use to gain you a new level of trust with Google. The book will cover such areas as: How to do effective keyword research; How to evaluate your competition; How to make your websites 'sticky'; Backlinking strategies; Social Marketing techniques; Other Marketing strategies; 'Super-affiliate' secrets; How to become an expert to both Google and your visitors; The use of new static elements to raise your trust levels with Google. The book will also reveal the recommended sites and tools that you too can use. The new methods are much more user-focused than ever before, with a new emphasis on demonstrating both quality and expertize to Google and the other search engines. This book will guide you through this minefield, without swamping you in jargon and techno-babble to get you ranking to the top of Google once more

This book is a step-by-step tutorial that includes complete source code for all of the examples covered. Every chapter builds on top of the previous one thereby giving the reader an immediate feeling of progression. Each block of code is explained, and 3D web development concepts are diagrammed and covered in detail. This book is written for JavaScript developers who are interested in 3D web development. A basic understanding of the DOM object model and the jQuery library is ideal but not required. No prior WebGL knowledge is expected.

Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, Google Penguin and Google Panda, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (2nd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked.

The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future.

This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business.

This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising.

For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.

How would you like to share your calendar, access your e-mail, or create and share documents, all online from your smartphone/mobile device, netbook, or desktop? If you answered yes, then you should know that the best of all these online applications and services are being offered for free, from one of the Internet's biggest names, Google. These apps are in an online suite of productivity and fun applications called Google Apps.

Getting StartED with Google Apps gets you started collaborating and creating with Google's online suite of applications on the Chrome operating systemanalogous to using Microsoft Office on Windows. The differences are that Google Apps and Chrome are mostly free and run entirely on the Web.

With this book, you get clear and easy-to-use instructions for getting up and running with basic Google Apps like Gmail, Google Voice, and more. Moreover, you get detailed visuals and step-by-step explanations on the more sophisticated Google apps like Google Docs, Spreadsheets, Presentations, SketchUp, and more. So get going and have some fun while you're at it. What you'll learn How to use Google's suite of online applications, Google Apps How to set up your home office or company on Google Apps How to create a collaborative Google Apps environment and online network How to create, edit and share your Google Docs online How to communicate and educate with online video How to create websites for yourself, your organization or the world How to organize and share your online calendar How to set up and manage organizational e-mail with custom domains Who this book is for

This book is for any user of the Web, especially a user who accesses and uses the Web mostly from a smartphone, mobile device, or netbook--devices that offer little or no hard drive. Of course, desktop users also apply. Secondly, this book is for business users andinformation technologymanagers considering Google Apps for cutting costs and other reasons. Table of Contents Getting Started with Chrome Gmail Introduction to Google Docs Google Docs Documents Google Docs Spreadsheets Google Docs Presentations Forms Calendar Google Sites Google Maps Google Talk Blogger Integrating Google Apps

Get inside the massive search engine and learn how to make Google’s enormous power work for you to find exactly what you need. Discover what librarians and researchers know and learn the best tactics and strategies for finding information on the web using Google search. Includes coverage of little-known Google features such as the bargain-searching Froogle, a news service, an image search service, and more.

Get a solid introduction to the premier Web graphics creation tool with this hands-on beginner’s guide. Designed for easy learning, this book is filled with step-by-step projects, Q & A sections, helpful hints, 1-minute drills, and much more.

Learn the ins and outs of Fireworks using this authoritative guide. You’ll get valuable tips and guidance on everything from streamlining workflow to creating interactive graphics for the Web and integrating Fireworks with other applications.

Netscape has captured the lion's share of the Web browser market. Its advanced features make it the premier Internet navigation tool you can use. The Macintosh is ideally suited to take advantage of the features of Web browser like Netscape since most Macs are already set up to run the basic capabilities that you will need including graphics and sound.
This book will show you how to set up and configure Netscape, as well as a variety of other Web Browsers for the Macintosh, including NCSA MacMosaic, PLUSMosaic, MacWeb, and NetShark.
As well as providing an up-to-date snapshot of some of the best web sites around, the author also includes an introduction to Netscape 2.0 for the Macintosh and illustrates some of its powerful new features.